Browse Items · Anti-Stigma Archive

Opioids Don't Discriminate (Strathcona County)

Winning awards for innovation and excellence, the Opioids Don'tDiscriminate campaign is an interactive experience held in Strathcona County, where visitors were able to walk and follow the stories of three individuals affected by the opioid crisis,…

Tags: 100% Middle & Upper class, 11 or more total individuals featured, 6 to 10 PWLLE, 70-99% Men, Addiction Does Not Discriminate, Age Mixture, Barrier to Treatment, Education, Includes Asian/Middle-Eastern individuals, Includes Black individuals, Includes Older Adults (60+), Includes potential users, Mostly PWUD, Mostly younger individuals, No Intersections, Prejudice/Stereotypes/In your head, Sharing Personal Stories

Opioid Overdoses: What you need to know

Campaign posters and ads pushed traffic to the website above which also includes an updated version of the campaign poster that differs slightly from the file above (the initial version of the poster launched in 2020). Slight differences…

Tags: 2 to 5 PWLLE, 2 to 5 total individuals featured, 70-99% Middle & Upper class, 70-99% White, Addiction Does Not Discriminate, Includes Indigenous individuals, Includes Older Adults (60+), Increases Overdose Risk, Mixture of Classes, Mostly PWUD, No Intersections, Prejudice/Stereotypes/In your head

Eye of the Storm

In 2018, Massive Media was approached by Peace Regional Victims Services to digitally promote a series of talks on opioid misuse in northern Alberta. Working with the Alberta provincial government, Alberta Health Services, the RCMP and other local…

Tags: 100% Middle & Upper class, 100% White, 100% Youth (<29), Addiction Does Not Discriminate, Barrier to Treatment, Break the Silence, Mostly PWUD, Mostly younger individuals, Prejudice/Stereotypes/In your head, Societal Silence

Overdose can affect anyone (BSUN)

A Facebook post and physical poster created and distributed the by Brantford Substance Users Network published in advance of International Overdose Awareness Day on August 31, 2020. Physical posters of this Facebook post were also spread around the…

Tags: 100% Middle & Upper class, 2 to 5 PWLLE, 2 to 5 total individuals featured, Addiction Does Not Discriminate, Age Mixture, Includes Asian/Middle-Eastern individuals, Includes Black individuals, Includes potential users, Increases Overdose Risk, Mostly PWUD, No Intersections, Other Identities, Prejudice/Stereotypes/In your head

Know More

Targeted toward teenagers and young adults, the Know More tour, originally in-person, visited high schools, events, and summer festivals to facilitate interactive activities on problematic opioid use. Along with addressing stigma towards people who…

Tags: 100% Middle & Upper class, 11 or more PWLLE, 11 or more total individuals featured, 70-99% White, 70-99% Youth (<29y), Addiction Does Not Discriminate, Barrier to Treatment, Includes Asian/Middle-Eastern individuals, Includes Black individuals, Includes Older Adults (60+), Includes potential users, Mostly PWUD, Mostly younger individuals, Prejudice/Stereotypes/In your head

Stop Overdose BC

This anti-stigma campaign was developed by BC's Ministry of Mental Health and Addictions and launched in January 2018. The social marketing campaign's materials included two TV spot PSAs, an initial roll-out of four posters/social media ads (coloured…

Tags: 2 to 5 PWLLE, 2 to 5 total individuals featured, 70-99% Middle & Upper class, 70-99% White, Addiction Does Not Discriminate, Age Mixture, Includes Older Adults (60+), Increases Overdose Risk, Mostly PWUD, Other Identities, Prejudice/Stereotypes/In your head, Stock Photography

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