Eye of the Storm

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Source

Campaign developer notes by Massive Media
https://engagemassive.com/cases/eye-of-the-storm/

Description

In 2018, Massive Media was approached by Peace Regional Victims Services to digitally promote a series of talks on opioid misuse in northern Alberta. Working with the Alberta provincial government, Alberta Health Services, the RCMP and other local organizations, these talks presented three overarching themes:
  1. Opioid misuse affects everyone
  2. Drug addiction is a disease of despair
  3. Public knowledge of opioid addiction resources is lacking
This digital campaign featured concise segments of educational information, pairing of key statistics with contextual imagery, and a local resources section for those affected by opioid addiction. The website linked above is not the direct campaign website, but is Massive Media's page that contains sample pictures of the original campaign and their notes on the development and web design of the original campaign.

Contributor

Alberta Health Services / RCMP / Massive Media

Date

2018-10-01

Language

Audience

Coverage

Location

Citation

Peace River Victim Services , “Eye of the Storm,” Anti-Stigma Archive, accessed July 13, 2024, http://antistigma.info/items/show/39.