Opioid Overdoses: What you need to know

Campaign posters and ads pushed traffic to the website above which also includes an updated version of the campaign poster that differs slightly from the file above (the initial version of the poster launched in 2020). Slight differences include:

• Altered sub tag line from "Anyone is at risk of an overdose" to "If you or someone you know uses opioids"
• Adjustments in harm reduction tips language
• Inclusion of National Overdose Response System (NORS) phone numeber in newer version
• Replacement of one darker haired woman stock image from the photo banner with a lighter haired woman stock image

(i) Campaign goals- To reduce opioid-related deaths in Saskatchewan, promote treatment services (including the take home naloxone kit program and addictions services), build awareness of the Good Samaritan Act, and reduce stigma.

(ii) Target audiences- Adults, ages 19-59; family and friends of people who misuse opioids, and health care providers.

(iii) Mediums – Resto-bar posters, Facebook and Instagram video ads, YouTube video ads, Google ads, and cinema ads.
Opioid information as well as campaign poster can be viewed here:

www.saskatchewan.ca/opioids

2019-03-01

None available.