Scott Neufeld is a Lecturer in Psychology and head of the CARE Collective at Brock University.
How to Use the Archive
- Under the Browse tab, users can choose to view campaigns from before 2020 or after 2020. After doing so, users may view all of the anti-stigma campaigns in the archive sorted by date, displaying the most recently added items first. Campaigns can also be sorted alphabetically by title or creator. Click on a campaign to access materials and background information.
- Users can also browse campaigns by tag. The tags are searchable by approach to stigma reduction, other intersections, stigma concepts and more. For a detailed description of each tag, please see the “Tagging System” section below.
- Under the Analyses tab, users will find scholarly interpretations of the campaigns, based on existing literature on substance use stigma.
- Use the Advanced Search feature to narrow search results and/or find campaigns related to a specific topic.
- Would like to request a campaign that has not yet been archived here? Feel free to do so via the Contribute tab.
The tags appear in bold. Click on a tag to search for all entries linked to that tag.
Approach to Stigma Reduction
- Addiction Does Not Discriminate - focuses on how addiction can affect individuals from any group of society
- Recovery Is Possible - focuses on the capability for people to recover from addiction
- Shift Attributions - focuses on changing how people think drug use and addiction develops
- Other Identities - appeals to how "people who use drugs" are more than that label by highlighting their other roles in life
- Change Language - advocates for less stigmatic language use
- Sharing Personal Stories - includes retellings of experiences from people impacted by drug stigma
- Break the Silence - advocates for open discussions to drug use and addiction to reduce stigma
- Normalize Positive Treatment - advocates for the need to treat people who use drugs more positively
- Normalize Substance Use - appeals to the societal normality of substance use to reduce stigma
- PWUD Are Human Beings - appeals to personhood of people who use drugs
- PWUD Are Valuable - appeals to value of people who use drugs
- PWUD Are Part of Community - appeals to communal membership of people who use drugs
- Education - uses facts, statistics and information to reduce stigma
- Evokes Injustice - appeals to sense of justice to reduce stigma
In addition to drug-related sitgma, the campaign mentions...
- Sex Worker Stigma
- Classism (includes homelessness stigma)
- Mental Illness
- No Intersections
The campaign mentions...
- Prejudice/Stereotypes/In your head
- Dehumanization (i.e., campaigns point out that drug users are not seen as people)
- Societal Silence (around drug use and addiction)
Mentions stigma is problematic because...
- Barrier to Treatment
- Barrier to Naloxone
- Barrier to MAT (Medically-Assisted Treatment)
- Barrier to Action (i.e., policy changes)
- Increases Overdose Risk
- Affront to Human Rights
- Morally wrong