Browse Items (6 total)

opioids poster.png
Campaign posters and ads pushed traffic to the website above which also includes an updated version of the campaign poster that differs slightly from the file above (the initial version of the poster launched in 2020). Slight differences…

Overdose can affect.jpg
A Facebook post and physical poster created and distributed the by Brantford Substance Users Network published in advance of International Overdose Awareness Day on August 31, 2020. Physical posters of this Facebook post were also spread around the…

Screen Shot opioid crisis.png
This campaign consists of two short videos featuring the chair of the Canadian Pharmacists Association (CPhA) discussing the opioid crisis with one of the leaders of Moms Stop the Harm. The "How Does Stigma Affect Patient Care" video considers the…

1512674325aOAkOYmxn5R3JpXBE1udQKm9ypzwBNP1OkjtwcJ.pdf
The BC Centre for Disease Control (BCCDC) enlisted the help of social justice-oriented creative and digital agency, Hello Cool World Media, to custom build a harm reduction showcase called Toward the Heart. According to Hello Cool World, the phrase…

end stigma posters.pdf
By emphasizing their relationships, friends and family (actors) of overdose decedents convey the message, "I never thought drugs would impact someone close to me" (their daughter, husband, friend). As they grieve the loss of this person, they reflect…

34 - OverdoseCampaignPosters.jpg
This anti-stigma campaign was developed by BC's Ministry of Mental Health and Addictions and launched in January 2018. The social marketing campaign's materials included two TV spot PSAs, an initial roll-out of four posters/social media ads (coloured…
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