Know More

Campaign Website:
https://knowmoreopioids.ca/

Health Canada enlisted the help of experiential marketing agency Proof Experiences: https://www.proofexperiences.com/work/health-canada/

Targeted toward teenagers and young adults, the Know More tour, originally in-person, visited high schools, events, and summer festivals to facilitate interactive activities on problematic opioid use. Along with addressing stigma towards people who use drugs, the tour also covered the following modules:

• Opioids
• Fentanyl
• Signs of an opioid overdose
  • Overdose awareness and the overdose crisis in Canada
  • Information about Canada's Good Samaritan Drug Overdose Act
• Naloxone

Now offered in an interactive virtual format due to the COVID-19 pandemic, the stigma module defines stigma, identifies the impacts of stigma on people who use drugs, and advocates for reducing stigma through changing language. To do so, video, audio, and text materials from other sources, including other Health Canada campaigns, are embedded into the module.

2018-10

"Know More" by Health Canada is licensed under CC BY-NC-ND.