Know More
Source
Campaign Website:
https://knowmoreopioids.ca/
Health Canada enlisted the help of experiential marketing agency Proof Experiences: https://www.proofexperiences.com/work/health-canada/
https://knowmoreopioids.ca/
Health Canada enlisted the help of experiential marketing agency Proof Experiences: https://www.proofexperiences.com/work/health-canada/
Description
Targeted toward teenagers and young adults, the Know More tour, originally in-person, visited high schools, events, and summer festivals to facilitate interactive activities on problematic opioid use. Along with addressing stigma towards people who use drugs, the tour also covered the following modules:
- Opioids
- Fentanyl
- Signs of an opioid overdose
- Overdose awareness and the overdose crisis in Canada
- Information about Canada's Good Samaritan Drug Overdose Act
- Naloxone
Creator
Date
2018-10
Rights
Type
Format
Audience
Coverage
Location
Collection
Citation
Health Canada, “Know More,” Anti-Stigma Archive, accessed December 12, 2024, http://antistigma.info/items/show/14.
Campaign Relations
This | References | Campaign: In Plain Sight |