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It is ok to ask for help
In April 2023, the City of Edmonton's YouTube channel released a brief video aimed at informing the public about the ongoing drug toxicity crisis within the local community. The video features an interview with Crystal, a mother who shares her story…
Building Hope: Substance Use in the Trades
Presented by the Tides of Change South Surrey Overdose Prevention and Response Community Action Team, this campaign consists of an eight-minute video that shines a light on the disproportionate impact of the opioid overdose crisis and toxic drug…
The Other Pandemic
Created in the midst of the COVID-19 pandemic, this campaign sheds light on the disproportionate impact of the opioid epidemic on tradespeople, with a particular focus in times of quarantine. A collaborative effort between several trades…
Ease the Burden
Coinciding with #MensHealthWeek in June 2021, Health Canada had created a social media campaign dedicated to to reducing stigma and raising awareness around the opioid epidemic within the trades. Within these campaign social media posts, users were…
Too Many Men
Targeting men employed in skilled trades and transport, this Vancouver Island-based campaign sought to raise awareness for drug addiction support services, provide education on overdose prevention and treatment, and encourage the breaking of silence…
Making the Difference: On the frontlines of the addiction and opioid crisis in Saskatchewan
A short documentary that was later cut and used as pre-roll advertisements that played on social media and at hospitals, this Saskatchewan-based campaign aimed to raise awareness about the ongoing drug addictions crisis, highlighting that…
Opioids Don't Discriminate (Strathcona County)
Winning awards for innovation and excellence, the Opioids Don'tDiscriminate campaign is an interactive experience held in Strathcona County, where visitors were able to walk and follow the stories of three individuals affected by the opioid crisis,…
Opioid Overdoses: What you need to know
Campaign posters and ads pushed traffic to the website above which also includes an updated version of the campaign poster that differs slightly from the file above (the initial version of the poster launched in 2020). Slight differences…
Compassionate Action: An Anti-Stigma Campaign
A series of dramatizations, focusing on the importance of showing compassion to people with lived or living experience of susbtance use. Of note, many of the actors in the videos were people with lived and living experience (PWLLEs). These videos…
Everyone is Impacted (Critical Condition: The Opioid Crisis in Grande Prairie)
For the first iteration of this campaign in 2019, the City of Grande Prairie, SK released a video featuring a variety of people with lived and living experience (PWLLEs) and service providers, discussing the increased substance use in their town.…