Browse Items · Anti-Stigma Archive

Everyone is Impacted (Critical Condition: The Opioid Crisis in Grande Prairie)

For the first iteration of this campaign in 2019, the City of Grande Prairie, SK released a video featuring a variety of people with lived and living experience (PWLLEs) and service providers, discussing the increased substance use in their town.…

Tags: 100% White, 11 or more PWLLE, 11 or more total individuals featured, Addiction Does Not Discriminate, Age Mixture, Dehumanization, Mixture of Classes, Morally Wrong, Mostly younger individuals, Normalize Positive Treatment, Sharing Personal Stories, Structural/Historical/Political

On peut tous agir pour sauver des vies. (We can all do our part to save lives.)

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Based in Quebec, this 2019 anti-stigma campaign advocated for the general public to help fight the ongoing opioid crisis. Created for French-speaking audiences, two videos and three campaign posters were released. All campaign materials contain the…

Tags: 100% White, 2 to 5 PWLLE, 6 to 10 total individuals featured, Addiction Does Not Discriminate, Increases Overdose Risk, Mixture of Classes, Mostly friends/family, Mostly Middle-Aged (45-60), No Intersections, Prejudice/Stereotypes/In your head

Eye of the Storm

In 2018, Massive Media was approached by Peace Regional Victims Services to digitally promote a series of talks on opioid misuse in northern Alberta. Working with the Alberta provincial government, Alberta Health Services, the RCMP and other local…

Tags: 100% Middle & Upper class, 100% White, 100% Youth (<29), Addiction Does Not Discriminate, Barrier to Treatment, Break the Silence, Mostly PWUD, Mostly younger individuals, Prejudice/Stereotypes/In your head, Societal Silence

Innocence Lost: Stories of Youth Addiction on PEI

"This short documentary features four young adults who tell their personal stories of substance use from how they started to where they are now" (from YouTube). This video features two mothers of young adults that suffered from substance use disorder…

Tags: 100% White, 100% Youth (<29), 2 to 5 PWLLE, 6 to 10 total individuals featured, Barrier to Treatment, Break the Silence, Documentary, Mixture of Classes, Mostly younger individuals, No Intersections, Prejudice/Stereotypes/In your head, PWUD Are Part of the Community, Sharing Personal Stories, Societal Silence

End Stigma (Health Canada)

By emphasizing their relationships, friends and family (actors) of overdose decedents convey the message, "I never thought drugs would impact someone close to me" (their daughter, husband, friend). As they grieve the loss of this person, they reflect…

Tags: 100% Middle & Upper class, 100% White, 100% Women, 100% Youth (<29), 2 to 5 total individuals featured, Addiction Does Not Discriminate, Barrier to Treatment, Features person with disability, Mostly friends/family, Mostly younger individuals, Prejudice/Stereotypes/In your head, Stock Photography

In Plain Sight

Between May and August of 2019, Health Canada released an 8-episode podcast series on Apple Podcasts, Google Podcasts, and their own website that "explores the personal stories of people affected by the opioid crisis"; a crisis that is happening "in…

Tags: 100% White, 6 to 10 PWLLE, 6 to 10 total individuals featured, 70-99% Middle & Upper class, Addiction Does Not Discriminate, Age Mixture, Barrier to Treatment, Dehumanization, Mostly younger individuals, Sex Worker Stigma, Structural/Historical/Political

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