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Building Hope: Substance Use in the Trades
Presented by the Tides of Change South Surrey Overdose Prevention and Response Community Action Team, this campaign consists of an eight-minute video that shines a light on the disproportionate impact of the opioid overdose crisis and toxic drug…
The Other Pandemic
Created in the midst of the COVID-19 pandemic, this campaign sheds light on the disproportionate impact of the opioid epidemic on tradespeople, with a particular focus in times of quarantine. A collaborative effort between several trades…
Ease the Burden
Coinciding with #MensHealthWeek in June 2021, Health Canada had created a social media campaign dedicated to to reducing stigma and raising awareness around the opioid epidemic within the trades. Within these campaign social media posts, users were…
Increase the Support. Reduce the Harm.
Presents short interviews with 11 Indigenous people with lived experience, this campaign includes individual talks discussing the overdose crisis, recovery from addiction and substance use-related stigma. Special attention is paid to the uniquely…
Making the Difference: On the frontlines of the addiction and opioid crisis in Saskatchewan
A short documentary that was later cut and used as pre-roll advertisements that played on social media and at hospitals, this Saskatchewan-based campaign aimed to raise awareness about the ongoing drug addictions crisis, highlighting that…
Label Me Person
When it launched in 2019, the Label Me Person campaign was meant to be a city-wide "travelling community display"; over the course of a year, its home base relocated to different organizations in Windsor. The pop-up started at Windsor Regional…
Protect Lives. Prevent Overdose.
Born out of the "dual public health emergencies" of the overdose crisis and the COVID-19 pandemic, the FNHA released this "extensive, province-wide overdose prevention campaign" related to harm reduction, comparing the provincial response to both…
End Stigma (Interior Health)
Notable for including the narrative of a person in active use, "End Stigma" is a "four part series of stories and videos about the stigma faced by those impacted by substance use". Interior Health also cut together a 30-second version of each…
Toward the Heart: Language Matters
The BC Centre for Disease Control (BCCDC) enlisted the help of social justice-oriented creative and digital agency, Hello Cool World Media, to custom build a harm reduction showcase called Toward the Heart. According to Hello Cool World, the phrase…