Browse Items (25 total)

By emphasizing their relationships, friends and family (actors) of overdose decedents convey the message, "I never thought drugs would impact someone close to me" (their daughter, husband, friend). As they grieve the loss of this person, they reflect…

Highlighting the "province-to-province grassroots initiatives [that] provide harm reduction services, prevent overdoses, and reverse overdoses when they happen", this documentary addresses the stigma around substance use disorder. It narrows its…

A year and a half after the release of the "Stop Overdose BC" campaign, the BC Government Communications & Public Engagement agency (GCPE) enlisted the help of a multicultural ad agency, Captus Advertising, to adapt the campaign for ethnic…

Between May and August of 2019, Health Canada released an 8-episode podcast series on Apple Podcasts, Google Podcasts, and their own website that "explores the personal stories of people affected by the opioid crisis"; a crisis that is happening "in…

This anti-stigma campaign was developed by BC's Ministry of Mental Health and Addictions and launched in January 2018. The social marketing campaign's materials included two TV spot PSAs, an initial roll-out of four posters/social media ads (coloured…