Based in Quebec, this 2019 anti-stigma campaign advocated for the general public to help fight the ongoing opioid crisis. Created for French-speaking audiences, two videos and three campaign posters were released. All campaign materials contain the…
By emphasizing their relationships, friends and family (actors) of overdose decedents convey the message, "I never thought drugs would impact someone close to me" (their daughter, husband, friend). As they grieve the loss of this person, they reflect…