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Making the Difference: On the frontlines of the addiction and opioid crisis in Saskatchewan
A short documentary that was later cut and used as pre-roll advertisements that played on social media and at hospitals, this Saskatchewan-based campaign aimed to raise awareness about the ongoing drug addictions crisis, highlighting that…
Opioids Don't Discriminate (Strathcona County)
Winning awards for innovation and excellence, the Opioids Don'tDiscriminate campaign is an interactive experience held in Strathcona County, where visitors were able to walk and follow the stories of three individuals affected by the opioid crisis,…
Everyone is Impacted (Critical Condition: The Opioid Crisis in Grande Prairie)
For the first iteration of this campaign in 2019, the City of Grande Prairie, SK released a video featuring a variety of people with lived and living experience (PWLLEs) and service providers, discussing the increased substance use in their town.…
Making the Difference: Small Town Anywhere
"Making the Difference: Small Town Anywhere" is a short documentary that features a number of professionals in rural Camsack, Saskatechewan, discussing their need for service providers and accessible resources to combat the worsening opioid crisis.…
Stop the Blame. Stop the Shame. Stop the Stigma.
Intended to be an Indigenous adaptation of the "Stop Overdose BC" campaign, the North Bay Parry Sound Drug Strategy Committee "invited Chief and Council and community members to share their images and messages". This photo series was posted on the…
Know More
Targeted toward teenagers and young adults, the Know More tour, originally in-person, visited high schools, events, and summer festivals to facilitate interactive activities on problematic opioid use. Along with addressing stigma towards people who…
People Who Use Drugs Are Real People (Durham Region)
This campaign builds on the "Stop Overdose BC" concept by integrating four related videos on opioids and overdose prevention, demonstrating the impact of the opioid crisis on real people in the Durham Region. The videos focus on the opioid crisis in…
Stop Stigma. Save Lives.
Unique for its representation of intersecting oppressions and active drug use, Northern Health's antistigma campaign features the narratives of nine people with lived and living experience (five in active use and four in recovery) and two family…
Flood: The Overdose Epidemic in Canada
Highlighting the "province-to-province grassroots initiatives [that] provide harm reduction services, prevent overdoses, and reverse overdoses when they happen", this documentary addresses the stigma around substance use disorder. It narrows its…
Courageous Conversations
A year and a half after the release of the "Stop Overdose BC" campaign, the BC Government Communications & Public Engagement agency (GCPE) enlisted the help of a multicultural ad agency, Captus Advertising, to adapt the campaign for ethnic…