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The Other Pandemic
Created in the midst of the COVID-19 pandemic, this campaign sheds light on the disproportionate impact of the opioid epidemic on tradespeople, with a particular focus in times of quarantine. A collaborative effort between several trades…
Compassionate Action: An Anti-Stigma Campaign
A series of dramatizations, focusing on the importance of showing compassion to people with lived or living experience of susbtance use. Of note, many of the actors in the videos were people with lived and living experience (PWLLEs). These videos…
End Stigma (Interior Health)
Notable for including the narrative of a person in active use, "End Stigma" is a "four part series of stories and videos about the stigma faced by those impacted by substance use". Interior Health also cut together a 30-second version of each…
Stop Stigma. Save Lives.
Unique for its representation of intersecting oppressions and active drug use, Northern Health's antistigma campaign features the narratives of nine people with lived and living experience (five in active use and four in recovery) and two family…