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Making the Difference: On the frontlines of the addiction and opioid crisis in Saskatchewan
A short documentary that was later cut and used as pre-roll advertisements that played on social media and at hospitals, this Saskatchewan-based campaign aimed to raise awareness about the ongoing drug addictions crisis, highlighting that…
Opioids Don't Discriminate (Strathcona County)
Winning awards for innovation and excellence, the Opioids Don'tDiscriminate campaign is an interactive experience held in Strathcona County, where visitors were able to walk and follow the stories of three individuals affected by the opioid crisis,…
Everyone is Impacted (Critical Condition: The Opioid Crisis in Grande Prairie)
For the first iteration of this campaign in 2019, the City of Grande Prairie, SK released a video featuring a variety of people with lived and living experience (PWLLEs) and service providers, discussing the increased substance use in their town.…
Making the Difference: Small Town Anywhere
"Making the Difference: Small Town Anywhere" is a short documentary that features a number of professionals in rural Camsack, Saskatechewan, discussing their need for service providers and accessible resources to combat the worsening opioid crisis.…
Eye of the Storm
In 2018, Massive Media was approached by Peace Regional Victims Services to digitally promote a series of talks on opioid misuse in northern Alberta. Working with the Alberta provincial government, Alberta Health Services, the RCMP and other local…
Innocence Lost: Stories of Youth Addiction on PEI
"This short documentary features four young adults who tell their personal stories of substance use from how they started to where they are now" (from YouTube). This video features two mothers of young adults that suffered from substance use disorder…
Know More
Targeted toward teenagers and young adults, the Know More tour, originally in-person, visited high schools, events, and summer festivals to facilitate interactive activities on problematic opioid use. Along with addressing stigma towards people who…
End Stigma (Health Canada)
By emphasizing their relationships, friends and family (actors) of overdose decedents convey the message, "I never thought drugs would impact someone close to me" (their daughter, husband, friend). As they grieve the loss of this person, they reflect…
Flood: The Overdose Epidemic in Canada
Highlighting the "province-to-province grassroots initiatives [that] provide harm reduction services, prevent overdoses, and reverse overdoses when they happen", this documentary addresses the stigma around substance use disorder. It narrows its…
Courageous Conversations
A year and a half after the release of the "Stop Overdose BC" campaign, the BC Government Communications & Public Engagement agency (GCPE) enlisted the help of a multicultural ad agency, Captus Advertising, to adapt the campaign for ethnic…