Stop Stigma. Save Lives.

Campaign Posters (PDF):


"Stop Stigma. Save Lives" YouTube Playlist:


Campaign Webpage:
https://www.northernhealth.ca/health-topics/stigma

Unique for its representation of intersecting oppressions and active drug use, Northern Health's antistigma campaign features the narratives of nine people with lived and living experience (five in active use and four in recovery) and two family members in text, video, and poster formats. Additionally, recorded transcripts of participants' video interviews are hosted on the campaign webpage. Split into four parts, the video series touches upon the following topics:

1. The impact of empathy;
2. Preventing overdoses;
3. Experiences of stigma;
4. and Labels stick & labels hurt.

In response to the overdose crisis, several participants recommended implementing supervised consumption or injection sites across the province, as well as more accessible harm reduction services. Further, those with lived and living experience expressed the desire for respect and to be treated like human beings.

2017-03

"Stop Stigma. Save Lives." by Northern Health is licensed under CC BY-NC-ND.