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Flood: The Overdose Epidemic in Canada
Highlighting the "province-to-province grassroots initiatives [that] provide harm reduction services, prevent overdoses, and reverse overdoses when they happen", this documentary addresses the stigma around substance use disorder. It narrows its…
It is ok to ask for help
In April 2023, the City of Edmonton's YouTube channel released a brief video aimed at informing the public about the ongoing drug toxicity crisis within the local community. The video features an interview with Crystal, a mother who shares her story…
Toward the Heart: Language Matters
The BC Centre for Disease Control (BCCDC) enlisted the help of social justice-oriented creative and digital agency, Hello Cool World Media, to custom build a harm reduction showcase called Toward the Heart. According to Hello Cool World, the phrase…
Stop Overdose BC
This anti-stigma campaign was developed by BC's Ministry of Mental Health and Addictions and launched in January 2018. The social marketing campaign's materials included two TV spot PSAs, an initial roll-out of four posters/social media ads (coloured…
Courageous Conversations
A year and a half after the release of the "Stop Overdose BC" campaign, the BC Government Communications & Public Engagement agency (GCPE) enlisted the help of a multicultural ad agency, Captus Advertising, to adapt the campaign for ethnic…
Innocence Lost: Stories of Youth Addiction on PEI
"This short documentary features four young adults who tell their personal stories of substance use from how they started to where they are now" (from YouTube). This video features two mothers of young adults that suffered from substance use disorder…
Overdose can affect anyone (BSUN)
A Facebook post and physical poster created and distributed the by Brantford Substance Users Network published in advance of International Overdose Awareness Day on August 31, 2020. Physical posters of this Facebook post were also spread around the…
The opioid crisis: A mother's story about how pharmacists can help
This campaign consists of two short videos featuring the chair of the Canadian Pharmacists Association (CPhA) discussing the opioid crisis with one of the leaders of Moms Stop the Harm. The "How Does Stigma Affect Patient Care" video considers the…
Everyone is Impacted (Critical Condition: The Opioid Crisis in Grande Prairie)
For the first iteration of this campaign in 2019, the City of Grande Prairie, SK released a video featuring a variety of people with lived and living experience (PWLLEs) and service providers, discussing the increased substance use in their town.…
People Who Use Drugs Are Real People (Durham Region)
This campaign builds on the "Stop Overdose BC" concept by integrating four related videos on opioids and overdose prevention, demonstrating the impact of the opioid crisis on real people in the Durham Region. The videos focus on the opioid crisis in…