Stop Overdose BC

34 - OverdoseCampaignPosters.jpg

Source

The landing page is no longer campaign-specific.
https://www.stopoverdose.gov.bc.ca/

Description

This anti-stigma campaign was developed by BC's Ministry of Mental Health and Addictions and launched in January 2018. The social marketing campaign's materials included two TV spot PSAs, an initial roll-out of four posters/social media ads (coloured backgrounds) and a follow-up campaign refresh that slightly changed poster wording and added an additional poster ("Uncle"). The campaign was heavily promoted through partnerships with provincial transit authority Translink (i.e. large posters on bus stops and at train stations) and through two major sports teams the Vancouver Canucks and BC Lions (e.g. promotion at sporting events, posters on the exterior of sports arenas).

Relation

MMHA produced at least two follow-up campaigns that were broadly related to "Stop Overdose" and targeted specific groups (Punjabi and Chinese speaking communities, Men). At least five campaigns in Ontario were based broadly on the creative concepts developed for this campaign (e.g. use of the "People who use drugs are real people" tag line and presenting stock images alongside words denoting relational roles)

Contributor

Date

2018-01-01

Rights

Copyright © 2021, Province of British Columbia. All Rights Reserved.

Language

Audience

Coverage

Location

Citation

BC Ministry of Mental Health and Addictions, “Stop Overdose BC,” Anti-Stigma Archive, accessed June 17, 2024, https://antistigma.info/items/show/1.

Campaign Relations

Campaign: Stop the Blame. Stop the Shame. Stop the Stigma. Adapts This
Campaign: Courageous Conversations Adapts This
Campaign: People Who Use Drugs Are Real People (Durham Region) Adapts This