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In Plain Sight
Between May and August of 2019, Health Canada released an 8-episode podcast series on Apple Podcasts, Google Podcasts, and their own website that "explores the personal stories of people affected by the opioid crisis"; a crisis that is happening "in…
Flood: The Overdose Epidemic in Canada
Highlighting the "province-to-province grassroots initiatives [that] provide harm reduction services, prevent overdoses, and reverse overdoses when they happen", this documentary addresses the stigma around substance use disorder. It narrows its…
Eye of the Storm
In 2018, Massive Media was approached by Peace Regional Victims Services to digitally promote a series of talks on opioid misuse in northern Alberta. Working with the Alberta provincial government, Alberta Health Services, the RCMP and other local…
Everyone is Impacted (Critical Condition: The Opioid Crisis in Grande Prairie)
For the first iteration of this campaign in 2019, the City of Grande Prairie, SK released a video featuring a variety of people with lived and living experience (PWLLEs) and service providers, discussing the increased substance use in their town.…
End Stigma (Interior Health)
Notable for including the narrative of a person in active use, "End Stigma" is a "four part series of stories and videos about the stigma faced by those impacted by substance use". Interior Health also cut together a 30-second version of each…
End Stigma (Health Canada)
By emphasizing their relationships, friends and family (actors) of overdose decedents convey the message, "I never thought drugs would impact someone close to me" (their daughter, husband, friend). As they grieve the loss of this person, they reflect…
Ease the Burden
Coinciding with #MensHealthWeek in June 2021, Health Canada had created a social media campaign dedicated to to reducing stigma and raising awareness around the opioid epidemic within the trades. Within these campaign social media posts, users were…
Courageous Conversations
A year and a half after the release of the "Stop Overdose BC" campaign, the BC Government Communications & Public Engagement agency (GCPE) enlisted the help of a multicultural ad agency, Captus Advertising, to adapt the campaign for ethnic…
Compassionate Action: An Anti-Stigma Campaign
A series of dramatizations, focusing on the importance of showing compassion to people with lived or living experience of susbtance use. Of note, many of the actors in the videos were people with lived and living experience (PWLLEs). These videos…
Building Hope: Substance Use in the Trades
Presented by the Tides of Change South Surrey Overdose Prevention and Response Community Action Team, this campaign consists of an eight-minute video that shines a light on the disproportionate impact of the opioid overdose crisis and toxic drug…