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Making the Difference: On the frontlines of the addiction and opioid crisis in Saskatchewan
A short documentary that was later cut and used as pre-roll advertisements that played on social media and at hospitals, this Saskatchewan-based campaign aimed to raise awareness about the ongoing drug addictions crisis, highlighting that…
Opioid Overdoses: What you need to know
Campaign posters and ads pushed traffic to the website above which also includes an updated version of the campaign poster that differs slightly from the file above (the initial version of the poster launched in 2020). Slight differences…
Making the Difference: Small Town Anywhere
"Making the Difference: Small Town Anywhere" is a short documentary that features a number of professionals in rural Camsack, Saskatechewan, discussing their need for service providers and accessible resources to combat the worsening opioid crisis.…
On peut tous agir pour sauver des vies. (We can all do our part to save lives.)
Based in Quebec, this 2019 anti-stigma campaign advocated for the general public to help fight the ongoing opioid crisis. Created for French-speaking audiences, two videos and three campaign posters were released. All campaign materials contain the…
Eye of the Storm
In 2018, Massive Media was approached by Peace Regional Victims Services to digitally promote a series of talks on opioid misuse in northern Alberta. Working with the Alberta provincial government, Alberta Health Services, the RCMP and other local…
Overdose can affect anyone (BSUN)
A Facebook post and physical poster created and distributed the by Brantford Substance Users Network published in advance of International Overdose Awareness Day on August 31, 2020. Physical posters of this Facebook post were also spread around the…
Label Me Person
When it launched in 2019, the Label Me Person campaign was meant to be a city-wide "travelling community display"; over the course of a year, its home base relocated to different organizations in Windsor. The pop-up started at Windsor Regional…
Protect Lives. Prevent Overdose.
Born out of the "dual public health emergencies" of the overdose crisis and the COVID-19 pandemic, the FNHA released this "extensive, province-wide overdose prevention campaign" related to harm reduction, comparing the provincial response to both…
Stop the Blame. Stop the Shame. Stop the Stigma.
Intended to be an Indigenous adaptation of the "Stop Overdose BC" campaign, the North Bay Parry Sound Drug Strategy Committee "invited Chief and Council and community members to share their images and messages". This photo series was posted on the…
End Stigma (Interior Health)
Notable for including the narrative of a person in active use, "End Stigma" is a "four part series of stories and videos about the stigma faced by those impacted by substance use". Interior Health also cut together a 30-second version of each…