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Building Hope: Substance Use in the Trades
Presented by the Tides of Change South Surrey Overdose Prevention and Response Community Action Team, this campaign consists of an eight-minute video that shines a light on the disproportionate impact of the opioid overdose crisis and toxic drug…
Ease the Burden
Coinciding with #MensHealthWeek in June 2021, Health Canada had created a social media campaign dedicated to to reducing stigma and raising awareness around the opioid epidemic within the trades. Within these campaign social media posts, users were…
Increase the Support. Reduce the Harm.
Presents short interviews with 11 Indigenous people with lived experience, this campaign includes individual talks discussing the overdose crisis, recovery from addiction and substance use-related stigma. Special attention is paid to the uniquely…
Making the Difference: On the frontlines of the addiction and opioid crisis in Saskatchewan
A short documentary that was later cut and used as pre-roll advertisements that played on social media and at hospitals, this Saskatchewan-based campaign aimed to raise awareness about the ongoing drug addictions crisis, highlighting that…
Opioids Don't Discriminate (Strathcona County)
Winning awards for innovation and excellence, the Opioids Don'tDiscriminate campaign is an interactive experience held in Strathcona County, where visitors were able to walk and follow the stories of three individuals affected by the opioid crisis,…
Making the Difference: Small Town Anywhere
"Making the Difference: Small Town Anywhere" is a short documentary that features a number of professionals in rural Camsack, Saskatechewan, discussing their need for service providers and accessible resources to combat the worsening opioid crisis.…
Eye of the Storm
In 2018, Massive Media was approached by Peace Regional Victims Services to digitally promote a series of talks on opioid misuse in northern Alberta. Working with the Alberta provincial government, Alberta Health Services, the RCMP and other local…
Innocence Lost: Stories of Youth Addiction on PEI
"This short documentary features four young adults who tell their personal stories of substance use from how they started to where they are now" (from YouTube). This video features two mothers of young adults that suffered from substance use disorder…
The opioid crisis: A mother's story about how pharmacists can help
This campaign consists of two short videos featuring the chair of the Canadian Pharmacists Association (CPhA) discussing the opioid crisis with one of the leaders of Moms Stop the Harm. The "How Does Stigma Affect Patient Care" video considers the…
"Taking Care of Each Other": Indigenous Harm Reduction Video Series
A collaboration between First Nations Health Authority and Vancouver Coastal Health, this campaign is a four-part video series covering the following topics:
Harm Reduction
Indigenizing Harm Reduction
Resisting (Reducing) Stigma
Hopes for the…