Increase the Support. Reduce the Harm.

Presents short interviews with 11 Indigenous people with lived experience, this campaign includes individual talks discussing the overdose crisis, recovery from addiction and substance use-related stigma. Special attention is paid to the uniquely Indigenous experience of drug addiction (e.g., as a consequence of intergenerational trauma), as well as the need for harm reduction and "land-based healing" (a recovery approach via attuning to indigenous culture). Additionally, the campaign website includes information on the overdose crisis during the COVID-19 pandemic, educational and community support resources for addiction, and promotional campaign posters.

2021-06-01