The Other Pandemic

Annotation 2022-07-22 131337.png

Description

Created in the midst of the COVID-19 pandemic, this campaign sheds light on the disproportionate impact of the opioid epidemic on tradespeople, with a particular focus in times of quarantine. A collaborative effort between several trades organizations in Ontario to push for meaningful policy changes, this campaign includes a website that hosts a series of PSAs featuring figures in the trades industry, healthcare workers, and politicians to discuss the urgency and gravity of the overdose crisis in Ontario.

In promotion of this website and its materials, social media posts were created on Instagram, Facebook and Twitter. In each of these posts, an image (usually of a person's face) is paired with a quote or line about the opioid epidemic. For example, one social media post features a face of a dejected construction worker (implied to have a drug addiction) and comments that this person could be someone in our community, or even ourselves.

Contributor

The Interior Systems Contractors Association of Ontario (ISCA)
International Union of Painters & Allied Trades (IUPAT)
United Brotherhood of Carpenters and Joiners of America
Ontario General Contractors Association (OGCA)

Date

2021-05-01

Language

Audience

Coverage

Location

Citation

Ontario Construction Consortium, “The Other Pandemic,” Anti-Stigma Archive, accessed November 3, 2024, https://antistigma.info/items/show/152.