Too Many Men

Campaign Facebook post:
https://www.facebook.com/VanIslandHealth/photos/a.135825909827520/4024989730911099

Campaign-related web page:
https://www.islandhealth.ca/our-services/mental-health-substance-use-services/overdose-prevention-services

Press release article (for April 2022 iteration):
https://www.islandhealth.ca/news/news-releases/island-health-launches-campaign-support-men-who-use-substances

Example Campaign Twitter post:

If you use drugs or know someone who does, visit https://t.co/7eYFd8WHla to find services available to help prevent overdose and use more safely.#StopOverdose pic.twitter.com/84JnNe3FOh

— Island Health (@VanIslandHealth) April 4, 2022

Magazine containing campaign-related article (pg. 10):
https://www.islandhealth.ca/sites/default/files/news/documents/island-health-magazine-summer-2021.pdf

Targeting men employed in skilled trades and transport, this Vancouver Island-based campaign sought to raise awareness for drug addiction support services, provide education on overdose prevention and treatment, and encourage the breaking of silence around personal drug use. Having been conducted in 2021 and 2022, this campaign included "[advertisements on] radio, social media, digital channels and display ads in bus shelters" (from press release article).

Subtly highlighting the other identities of people who use drugs, these advertisements featured images of men in different contexts, including working in a woodshop and playing with a child. Each advertisement also included this tagline: "Too many men have been lost to overdose. We're here for you because we want you to be here too."

2021-05-01