Opioid Overdoses: What you need to know
- Altered sub tag line from "Anyone is at risk of an overdose" to "If you or someone you know uses opioids"
- Adjustments in harm reduction tips language
- Inclusion of National Overdose Response System (NORS) phone numeber in newer version
- Replacement of one darker haired woman stock image from the photo banner with a lighter haired woman stock image
(i) Campaign goals- To reduce opioid-related deaths in Saskatchewan, promote treatment services (including the take home naloxone kit program and addictions services), build awareness of the Good Samaritan Act, and reduce stigma.
(ii) Target audiences- Adults, ages 19-59; family and friends of people who misuse opioids, and health care providers.
(iii) Mediums – Resto-bar posters, Facebook and Instagram video ads, YouTube video ads, Google ads, and cinema ads.
Opioid information as well as campaign poster can be viewed here: