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Tags: Other Identities

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Stop Overdose BC

This anti-stigma campaign was developed by BC's Ministry of Mental Health and Addictions and launched in January 2018. The social marketing campaign's materials included two TV spot PSAs, an initial roll-out of four posters/social media ads (coloured…

Tags: 2 to 5 PWLLE, 2 to 5 total individuals featured, 70-99% Middle & Upper class, 70-99% White, Addiction Does Not Discriminate, Age Mixture, Includes Older Adults (60+), Increases Overdose Risk, Mostly PWUD, Other Identities, Prejudice/Stereotypes/In your head, Stock Photography

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