Accompanying the video series is a teaching guide (see attached PDF) with discussion questions. Many of the participants in the videos identify as people with lived experience, either in recovery or active use, but they are represented as experts. While no one explicitly mentions the intersection between substance use stigma and racism - likely because the intended audience is Indigenous communities - several folks link addiction to intergenerational trauma from land theft, forced removal of children, and colonization.]]>First Nations Health Authority]]>Vancouver Coastal Health]]>YouTube Playlist:
Accompanying PDF Teaching Guide for this video series:
"End the stigma: Jill's story" "End the stigma: Shane's story" "End the stigma: Brian's story" "End the stigma: Rachel's Story"]]>Social Marketing]]>English]]>Curated Stories]]>County/Regional]]>General Public]]> A second wave of this campaign was also orchestrated in 2021, expanding the conversation about the opioid crisis in Grande Prairie to 14 YouTube videos, with a larger focus on local indigenous PWLLEs and youth. In addition to being released on the City of Grand Prairie's YouTube channel, these videos are included on the campaign website with a supplementary facilitator's guide to accompany screenings of the video series.]]>City of Grande Prairie]]>"Critical Condition: The Opioid Crisis in Grande Prairie" Youtube Playlist (1st phase of campaign):]]>Campaign website (2nd phase of campaign): https://everyoneisimpacted.com/videos/]]>Longer Documentary]]>English]]>Curated Stories]]>State/Provincial]]>General Public]]>
Opioid misuse affects everyone
Drug addiction is a disease of despair
Public knowledge of opioid addiction resources is lacking
This digital campaign featured concise segments of educational information, pairing of key statistics with contextual imagery, and a local resources section for those affected by opioid addiction. The website linked above is not the direct campaign website, but is Massive Media's page that contains sample pictures of the original campaign and their notes on the development and web design of the original campaign.]]>Peace River Victim Services ]]>Campaign developer notes by Massive Media: https://engagemassive.com/cases/eye-of-the-storm/]]>Social Marketing]]>English]]>Images and Messages]]>County/Regional]]>General Public]]>Overdose Crisis]]> *talks to a lot of activists, including doctors; structural interventions/legalizations/safe supply*]]>First Gear Productions]]>]]>https://caughtintheflood.com/]]>Flood: The Overdose Epidemic in Canada" by First Gear Productions is licensed under CC BY-NC-ND 4.0.]]>Longer Documentary]]>English]]>Curated Stories]]>National]]>General Public]]>Opioid Crisis]]>Health Canada]]>https://www.canada.ca/en/health-canada/services/opioids/toolkit/in-plain-sight.html]]>In Plain Sight" by Health Canada is licensed under CC BY-NC-ND.]]>Web-based Only]]>English]]>French]]>Curated Stories]]>National]]>General Public]]> For this camapign, a blog was also posted under the Stories of Youth Addiction Section of the Boys and Girls Club website. It outlines the premise of the campaign, who the campaign would be beneficial to and why they believe awareness and understanding is important to finding solutions to addiction.]]>Boys and Girls Club of Charlottetown]]>"Innocence Lost: Stories of Youth Addiction on PEI" YouTube Video Playlist:
]]>Campaign website: https://charlottetownbg.com/innocence-lost-stories-of-youth-addiction-on-pei/]]>
From BGCC Blog: "We encourage community members to use and distribute it and can also lend DVD copies to groups if needed. The video tells real stories, some of which are disturbing and highly emotional. We encourage adults to watch it and use their own discretion in whether or not it is appropriate for the population they wish to share it with."
Video is available to the public on Youtube under the user Lowell Productions.