"frame multiple crises": the opioid crisis, overdose crisis, and drug policy crisis;
"frame the community response"; and
answer "what we can do" to counteract stigma as community members, service providers, people who use substances, and people impacted by substance use.
Note: Since the launch of this campaign, the "AIDS Committee of Windsor" has changed its name to "Pozitive Pathways".]]>Pozitive Pathways]]>Campaign Homepage: https://www.labelmeperson.com/
The playlist includes videos on "the opioid crisis/a view from the frontlines" and "moments of lived experience".
Label Me Person Podcast: https://www.audible.com/pd/Label-Me-Person-Podcast/B08K57VFWL]]>Social Marketing]]>English]]>Curated Stories]]>County/Regional]]>General Public]]>Overdose Crisis]]>First Nations Health Authority]]>"Harm Reduction Video Shorts" YouTube Playlist:
]]>"Harm Reduction Video Shorts" by FNHA is licensed under CC-BY-NC.]]>Social Marketing]]>English]]>Curated Stories]]>Images and Messages]]>Specific Community]]>General Public]]>Harm Reduction]]>
Harm Reduction
Indigenizing Harm Reduction
Resisting (Reducing) Stigma
Hopes for the Future
Accompanying the video series is a teaching guide (see attached PDF) with discussion questions. Many of the participants in the videos identify as people with lived experience, either in recovery or active use, but they are represented as experts. While no one explicitly mentions the intersection between substance use stigma and racism - likely because the intended audience is Indigenous communities - several folks link addiction to intergenerational trauma from land theft, forced removal of children, and colonization.]]>First Nations Health Authority]]>Vancouver Coastal Health]]>YouTube Playlist:
Accompanying PDF Teaching Guide for this video series:
https://www.fnha.ca/Documents/FNHA-VCH-Taking-Care-of-Each-Other-Harm-Reduction-Video-Guide.pdf]]>'Taking Care of Each Other': Indigenous Harm Reduction Video Series" by FNHA and VCH is licensed under CC-BY-NC.]]>Web-based Only]]>English]]>Curated Stories]]>Specific Community]]>General Public]]>Harm Reduction]]>Nipissing First Nation's official language, Anishinaabemwin, followed underneath by the equivalent word in English in a smaller font. Notably absent from the posts is the identity "drug user" (or "uses drugs"), diverging from the original "Stop Overdose BC" campaign, because the individuals photographed are real people, rather than stock photo models, the majority of whom are represented in a professional capacity in support of people who use drugs in the community.]]>Nipissing First Nation]]>Facebook Posts:
Access all ten posts by clicking the left arrow.]]>Social Marketing]]>English]]>Anishinaabemwin]]>Images and Messages]]>Specific Community]]>General Public]]>subdomain for news.]]>Interior Health]]>Interior Health's "Stigma and Substance Use" Video Playlist:
Overdose awareness and the overdose crisis in Canada
Information about Canada's Good Samaritan Drug Overdose Act
Naloxone
Now offered in an interactive virtual format due to the COVID-19 pandemic, the stigma module defines stigma, identifies the impacts of stigma on people who use drugs, and advocates for reducing stigma through changing language. To do so, video, audio, and text materials from other sources, including other Health Canada campaigns, are embedded into the module.]]>Health Canada]]>Campaign Website: https://knowmoreopioids.ca/
Health Canada enlisted the help of experiential marketing agency Proof Experiences: https://www.proofexperiences.com/work/health-canada/]]>Know More" by Health Canada is licensed under CC BY-NC-ND.]]>Social Marketing]]>English]]>French]]>Images and Messages]]>National]]>General Public]]>Harm Reduction]]>Hello Cool World Media, to custom build a harm reduction showcase called Toward the Heart. According to Hello Cool World, the phrase "toward the heart" is "a reference to the injection technique of always inserting a needle in the direction of blood flow—which helps convey a compassionate approach to health care". BCCDC teamed up with Hello Cool World to create a video on reducing stigma through language. In addition to this video, the BCCDC Harm Reduction Team released a corresponding PDF with "4 guidelines to using non-stigmatizing language".]]>BC Centre for Disease Control]]>"Language Matters: Creating a safer space with less stigma" VimeoVideo:
]]>Web-based Only]]>English]]>Education Only]]>State/Provincial]]>General Public]]>Opioid Crisis]]>Durham Region Health Department]]>"Opioids and Overdose Prevention" YouTube Playlist:
In response to the overdose crisis, several participants recommended implementing supervised consumption or injection sites across the province, as well as more accessible harm reduction services. Further, those with lived and living experience expressed the desire for respect and to be treated like human beings.]]>Northern Health]]>Campaign Posters (PDF):