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                  <text>Anti-Stigma Campaigns (Post-2020)</text>
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              <text>Rob Zawistowski </text>
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                <text>&lt;strong&gt;"Building Hope: Substance Use in the Trades" YouTube video:&lt;/strong&gt;&lt;br /&gt;&lt;iframe width="560" height="315" src="https://www.youtube.com/embed/0BFiCM1Qlmk" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="allowfullscreen"&gt;&lt;/iframe&gt;&lt;br /&gt;&lt;br /&gt;&lt;strong&gt;Related links:&lt;/strong&gt;&lt;br /&gt;&lt;a href="http://www.canada.ca/easetheburden" target="_blank" rel="noopener"&gt;http://www.canada.ca/easetheburden&lt;/a&gt;&lt;br /&gt;&lt;a href="http://www.linktr.ee/meninthetrades" target="_blank" rel="noopener"&gt;http://www.linktr.ee/meninthetrades&lt;/a&gt;</text>
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                <text>Presented by the Tides of Change South Surrey Overdose Prevention and Response Community Action Team, this campaign consists of an eight-minute video that shines a light on the disproportionate impact of the opioid overdose crisis and toxic drug supply on people in the trades. Thus, four men from the construction industry and trades were invited to share their personal experiences with substance use and their insights on how to stay safe in the face of a poisoned drug supply. In addition, four 1-minute spotlight clips have also been produced for each of the featured men to share on social media. At the end of the video, viewers are invited to visit two weblinks to learn more about the opioid overdose crisis in the trades (see related links above).</text>
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              <text>&lt;strong&gt;Addictions Crisis Video:&lt;/strong&gt;&lt;br /&gt;&lt;br /&gt;&#13;
&lt;table&gt;&#13;
&lt;tbody&gt;&#13;
&lt;tr&gt;&#13;
&lt;td&gt;&#13;
&lt;p&gt;&lt;b&gt;Time Code&lt;/b&gt;&lt;/p&gt;&#13;
&lt;/td&gt;&#13;
&lt;td&gt;&#13;
&lt;p&gt;&lt;b&gt;Speaker&lt;/b&gt;&lt;/p&gt;&#13;
&lt;/td&gt;&#13;
&lt;td&gt;&#13;
&lt;p&gt;&lt;b&gt;Audio&lt;/b&gt;&lt;/p&gt;&#13;
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&lt;p&gt;&lt;/p&gt;&#13;
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&lt;p&gt;&lt;span style="font-weight: 400;"&gt;00:00:00&lt;/span&gt;&lt;/p&gt;&#13;
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&lt;td&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;Megan&lt;/span&gt;&lt;/p&gt;&#13;
&lt;/td&gt;&#13;
&lt;td&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;My name is Megan, I’m 25 years old, and I’ve overdosed three times.&lt;/span&gt;&lt;/p&gt;&#13;
&lt;/td&gt;&#13;
&lt;td&gt;&lt;/td&gt;&#13;
&lt;/tr&gt;&#13;
&lt;tr&gt;&#13;
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&lt;p&gt;&lt;span style="font-weight: 400;"&gt;00:01:47&lt;/span&gt;&lt;/p&gt;&#13;
&lt;/td&gt;&#13;
&lt;td&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;Megan&lt;/span&gt;&lt;/p&gt;&#13;
&lt;/td&gt;&#13;
&lt;td&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;I grew up in a- in a really good- a really good family. We were always close.&lt;/span&gt;&lt;/p&gt;&#13;
&lt;/td&gt;&#13;
&lt;td&gt;&lt;/td&gt;&#13;
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&lt;p&gt;&lt;span style="font-weight: 400;"&gt;00:01:54&lt;/span&gt;&lt;/p&gt;&#13;
&lt;/td&gt;&#13;
&lt;td&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;Sherry&lt;/span&gt;&lt;/p&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;(Megan’s Mother)&lt;/span&gt;&lt;/p&gt;&#13;
&lt;/td&gt;&#13;
&lt;td&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;Megan was the… perfect child. [laughs] Really good friends, loved sports, she was every parent’s dream, I’m sure, every parent’s.&lt;/span&gt;&lt;/p&gt;&#13;
&lt;/td&gt;&#13;
&lt;td&gt;&lt;/td&gt;&#13;
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&lt;p&gt;&lt;span style="font-weight: 400;"&gt;00:02:05&lt;/span&gt;&lt;/p&gt;&#13;
&lt;/td&gt;&#13;
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&lt;p&gt;&lt;span style="font-weight: 400;"&gt;Megan&lt;/span&gt;&lt;/p&gt;&#13;
&lt;/td&gt;&#13;
&lt;td&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;When I got into the drugs, there was just no stopping.&lt;/span&gt;&lt;/p&gt;&#13;
&lt;/td&gt;&#13;
&lt;td&gt;&lt;/td&gt;&#13;
&lt;/tr&gt;&#13;
&lt;tr&gt;&#13;
&lt;td&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;00:02:35&lt;/span&gt;&lt;/p&gt;&#13;
&lt;/td&gt;&#13;
&lt;td&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;Megan&lt;/span&gt;&lt;/p&gt;&#13;
&lt;/td&gt;&#13;
&lt;td&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;It can control you. It controlled me. The last thing, basically, that I remember is I was standing in the kitchen. I took the one pill, and I took the other pill, then when they collided in my system, it basically tranquilized me.&lt;/span&gt;&lt;/p&gt;&#13;
&lt;/td&gt;&#13;
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                <text>Making the Difference: On the frontlines of the addiction and opioid crisis in Saskatchewan</text>
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                <text>&lt;strong&gt;"Addictions" YouTube playlist page:&lt;br /&gt;&lt;/strong&gt;&lt;a href="https://www.youtube.com/playlist?list=PLhn3oDV7X99FPkS7EOezq-Cmkw7_c7GgP"&gt;https://www.youtube.com/playlist?list=PLhn3oDV7X99FPkS7EOezq-Cmkw7_c7GgP&lt;/a&gt;&lt;br /&gt;&lt;strong&gt;&lt;br /&gt;"Addictions" YouTube video playlist:&lt;br /&gt;&lt;/strong&gt;&lt;iframe width="560" height="315" src="https://www.youtube.com/embed/videoseries?list=PLhn3oDV7X99FPkS7EOezq-Cmkw7_c7GgP" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="allowfullscreen"&gt;&lt;/iframe&gt;&lt;br /&gt;&lt;strong&gt;&lt;br /&gt;"Canadian Addictions Crisis" YouTube playlist page:&lt;br /&gt;&lt;/strong&gt;&lt;a href="https://www.youtube.com/playlist?list=PLhn3oDV7X99GJe6V_GR8LVWOxCjv98VSv"&gt;https://www.youtube.com/playlist?list=PLhn3oDV7X99GJe6V_GR8LVWOxCjv98VSv&lt;/a&gt;&lt;strong&gt;&lt;br /&gt;&lt;br /&gt;Campaign site &lt;/strong&gt;(defunct):&lt;br /&gt;&lt;a href="https://makingthedifference.ca/addiction-and-crisis" target="_blank" rel="noopener"&gt;https://makingthedifference.ca/addiction-and-crisis&lt;/a&gt;</text>
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                <text>A short documentary that was later cut and used as pre-roll advertisements that played on social media and at hospitals, this Saskatchewan-based campaign aimed to raise awareness about the ongoing drug addictions crisis, highlighting that Saskatchewan had higher rates of overdose than any other province. Each clip has a grim, urgent tone and features insight from service providers and parents, complemented by quick statistics on addiction across Canada. In every video's closing, an invitation is extended to viewers to visit the (now defunct) campaign webpage to learn more about the addictions crisis. (&lt;em&gt;Note: the linked YouTube playlists had been renamed.&lt;/em&gt;)&lt;br /&gt;&lt;br /&gt;Two YouTube playlists are linked in this entry:&amp;nbsp; the&amp;nbsp; &lt;em&gt;Addictions&lt;/em&gt; playlist and the&amp;nbsp;&lt;em&gt;Canadian Addictions Crisis&amp;nbsp;&lt;/em&gt;playlist. The &lt;i&gt;Addictions&lt;/i&gt; playlist includes both longer-form clips from the documentary and short pre-roll clips, whereas the &lt;em&gt;Canadian Addictions Crisis&lt;/em&gt; playlist includes only the latter.</text>
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                <text>Saskatchewan Union of Nurses (SUN)</text>
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                <text>&lt;strong&gt;"Making the Difference: Small Town Anywhere" YouTube Playlist:&lt;br /&gt;&lt;/strong&gt;&lt;iframe width="560" height="315" src="https://www.youtube.com/embed/BPYtHcDwOXk" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="allowfullscreen"&gt;&lt;/iframe&gt;</text>
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                <text>"Making the Difference: Small Town Anywhere" is a short documentary that features a number of professionals in rural Camsack, Saskatechewan, discussing their need for service providers and accessible resources to combat the worsening opioid crisis. Specifically, a doctor and several nurses are interviewed, describing Camsack's need for harm-reduction treatments, detox centres, and after-care services for rehabilitation patients. Additionally, a student services teacher speaks about her experience seeing many kids succumb to trauma and addiction. In order for early intervention, she exclaims that mental health nurses and psychiatric nurses are needed in schools on a semi-regular basis.&lt;br /&gt;&lt;br /&gt;"Delaney – Registered Nurse – Small Town Anywhere" briefly features a nurse, emphasising that anyone can fall susceptible to addiction and that more resources are needed to provide better outcomes for clients. Presumably, this was a scene that was cut from the original "Making the Difference: Small Town Anywhere" documentary.</text>
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                  <text>Anti-Stigma Campaigns (2009-2020)</text>
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          <name>Location</name>
          <description>The location of the campaign</description>
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              <text>&lt;p&gt;&lt;b&gt;Rachel Cybulski&lt;/b&gt;&lt;/p&gt;&#13;
&lt;p&gt;&lt;i&gt;&lt;span style="font-weight: 400;"&gt;Hairstylist and Yoga Instructor&lt;/span&gt;&lt;/i&gt;&lt;/p&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;00:36 My addiction started in the hospital setting. With opiates, uh, your tolerance continues to go up; there’s, like, no ceiling. It’s just like, your tolerance goes up to medication, and then every stage of the healing, my pain would go up.&lt;/span&gt;&lt;/p&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;…&lt;/span&gt;&lt;/p&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;01:37 ‘cause I felt like I couldn’t talk to my friends and family about it because I couldn’t ever admit that I had an addiction, ‘cause I didn’t want my husband to leave me. That part of it was really hard.&lt;/span&gt;&lt;/p&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;01:35 I, um… knew a girl who could get me pills like Dilaudid or Percocet or… One time, she couldn’t find any pills for me, and she’s like, “I… have some heroin, though,” and, literally within, like, two or three months of that first time I tried heroin, I lost my job, I lost my husband, I lost my house.&lt;/span&gt;&lt;/p&gt;</text>
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                <text>People Who Use Drugs Are Real People (Durham Region)</text>
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                <text>&lt;strong&gt;"Opioids and Overdose Prevention" YouTube Playlist&lt;/strong&gt;:&lt;br /&gt;&lt;br /&gt;&lt;iframe width="560" height="315" src="https://www.youtube.com/embed/videoseries?list=PLsFkC_TFOQxnp-TB49RmT3D6swNuV9ehq" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="allowfullscreen"&gt;&lt;/iframe&gt;&lt;br /&gt;&lt;br /&gt;&lt;strong&gt;"Opioids and Overdose Prevention" Webpage&lt;/strong&gt;:&lt;br /&gt;&lt;a href="https://www.durham.ca/en/health-and-wellness/drugs.aspx"&gt;https://www.durham.ca/en/health-and-wellness/drugs.aspx&lt;/a&gt;</text>
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                <text>This campaign builds on the "Stop Overdose BC" concept by integrating four related videos on opioids and overdose prevention, demonstrating the impact of the opioid crisis on real people in the Durham Region. The videos focus on the opioid crisis in Durham Region, finding a solution to the opioid crisis, the importance of a caring community, and the reality of the opioid crisis. They feature a mayor, police officer and chief of police, medical officer, deputy fire chief, director of mental health and addictions, registered nurse, and a couple people with lived experience. Like the original concept, the campaign posters use stock photo models; however, instead of the "drug user" identity label, this campaign chose to incorporate person-first language: "uses drugs".</text>
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