Browse Items (6 total)

19 - Flood.jpg
Highlighting the "province-to-province grassroots initiatives [that] provide harm reduction services, prevent overdoses, and reverse overdoses when they happen", this documentary addresses the stigma around substance use disorder. It narrows its…

34 - OverdoseCampaignPosters.jpg
This anti-stigma campaign was developed by BC's Ministry of Mental Health and Addictions and launched in January 2018. The social marketing campaign's materials included two TV spot PSAs, an initial roll-out of four posters/social media ads (coloured…

opioids poster.png
Campaign posters and ads pushed traffic to the website above which also includes an updated version of the campaign poster that differs slightly from the file above (the initial version of the poster launched in 2020). Slight differences…

2 - know more.png
Targeted toward teenagers and young adults, the Know More tour, originally in-person, visited high schools, events, and summer festivals to facilitate interactive activities on problematic opioid use. Along with addressing stigma towards people who…

SMALL_TOWN_2.jpg
"Making the Difference: Small Town Anywhere" is a short documentary that features a number of professionals in rural Camsack, Saskatechewan, discussing their need for service providers and accessible resources to combat the worsening opioid crisis.…

Screenshot 2022-06-13 181725.png
A short documentary that was later cut and used as pre-roll advertisements that played on social media and at hospitals, this Saskatchewan-based campaign aimed to raise awareness about the ongoing drug addictions crisis, highlighting that…
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