Let's Work Together to: Stop the Shame. Stop the blame. Stop the stigma.

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Source

Description

An anti-stigma initiative by the Community Drug Strategy of North Bay & Area's Harm Reduction, this campaign includes five campaign posters that were physically and digitally distributed in an effort to humanize and reduce stigmatic perceptions of people that use drugs. These posters were designed in the same style as the Stop Overdose BC poster series, where stock images of faces (belonging to people that are implied to be drug users) are paired with labels of who the featured person could be beyond that of a drug user. To that same effect, four videos were produced featuring real individuals in the community, as they hold up posters and read the written labels of who they are in addition to someone that uses drugs. 

To evaluate the campaign's efficacy in impacting consumers' minds about drug use stigma, the campaign creators also hired a marketing firm to conduct a survey. For those interested, results from this survey are available on the campaign site.

Around the same time, another rendition of this campaign was conducted by the Timiskaming Health Unit and used the same campaign poster materials. The link to the main site of this rendition has been recorded in this entry. 

Contributor

Government of British Columbia – Ministry of Mental Health and Addictions
Timiskaming Health Unit

Date

2020-10-20

Language

Audience

Coverage

Location

Citation

Community Drug Strategy of North Bay & Area's Harm Reduction Pillar, “Let's Work Together to: Stop the Shame. Stop the blame. Stop the stigma.,” Anti-Stigma Archive, accessed September 28, 2022, http://antistigma.info/items/show/99.

Campaign Relations

This Adapts Campaign: Stop Overdose BC