Stop the Blame. Stop the Shame. Stop the Stigma.

Facebook Posts:


Access all ten posts by clicking the left arrow.

Intended to be an Indigenous adaptation of the "Stop Overdose BC" campaign, the North Bay Parry Sound Drug Strategy Committee "invited Chief and Council and community members to share their images and messages". This photo series was posted on the Nipissing First Nation Health Services Facebook page, centering its messaging around harm reduction and building connections. While it does not feature any intersections, it does mention the over-representation of Indigenous overdose deaths, especially during the pandemic. Each photo prominently displays the person's identity in the Nipissing First Nation's official language, Anishinaabemwin, followed underneath by the equivalent word in English in a smaller font. Notably absent from the posts is the identity "drug user" (or "uses drugs"), diverging from the original "Stop Overdose BC" campaign, because the individuals photographed are real people, rather than stock photo models, the majority of whom are represented in a professional capacity in support of people who use drugs in the community.

2020-12-11/2020-12-20

All ten Facebook posts used the same caption:

"The Stop Overdose BC campaign was adapted by the North Bay Parry Sound Drug Strategy Committee, which includes Lisa Lurz, Addictions Counsellor at Nipissing First Nation and Laura Liberty, HIV Coordinator at the Anishinabek Nation.

Recognizing the importance of dispelling stigma and stopping discrimination against people who use substances (including the Indigenous population which has been over-represented in overdose deaths during the COVID-19 pandemic), Lisa and Laura invited Chief and Council and community members to share their images and messages.

Stop the Shame. Stop the Blame. Stop the Stigma."

Each caption then included one of the following slogans:

"HARM REDUCTION BUILDS CONNECTIONS" (x2) "HARM REDUCTION SAVES LIVES" (x2)
"PEOPLE WHO USE DRUGS ARE PART OF OUR FAMILY. REACH OUT, HELP SOMEONE."
"BUILDING CONNECTIONS WITH FAMILY AND COMMUNITY"
"HARM REDUCTION MEETS PEOPLE WHERE THEY ARE" (x3)
"HARM REDUCTION = NO JUDGEMENT"