Toward the Heart: Language Matters
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Campaign Website:
https://towardtheheart.com/reducing-stigma
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Emily Ogborne-Hill: "A lot of the general public may only know of addiction through a movie character or a TV show or a badly written, stigmatizing article in the newspaper. That might be their only experience with addiction."
Jane Buxton: "I think we have to think about the terminology that we use."
[A slide appears with the heading "Use People First Language". Text with a light orange background washes onto screen, displaying a white check mark to the left of "Person who uses opioids". A white "vs" appears underneath. Text with a red background washes onto screen, displaying a white "X" to the left of "Opioid user or Addict".]
Jane Buxton: "We have to listen to the voice of people who use substances. Avoid the othering that get people to think about it and talk about it."
[A slide appears with the heading "Use Language that Promotes Recovery". Text with a light orange background washes onto screen, displaying a white check mark to the left of "Person experiencing barriers to accessing services". A white "vs" appears underneath. Text with a red background washes onto screen, displaying a white "X" to the left of "Unmotivated OR Non-compliant".]
Emily Ogborne-Hill: "We do tend to pander in the media a lot to the moral side of harm reduction. I think if we just change the dialogue and spoke only in terms of health, I think it would change the perception of the general population as well."
[A slide appears with the heading "Use Language that Reflects the Medical Nature of Substance Use Disorders". Text with a light orange background washes onto screen, displaying a white check mark to the left of "Person experiencing problems with substance use". A white "vs" appears underneath. Text with a red background washes onto screen, displaying a white "X" to the left of "Abuser OR Junkie".]
Margot Kuo: "What are people's stories with substances? How did they come to be where they are? How do they cope with their everyday life? And once you start hearing that information, I think that does more to the issue of stigma."
[A slide appears with the heading "Avoid Slang and Idioms". Text with a light orange background washes onto screen, displaying a white check mark to the left of "Positive test results OR Negative test results". A white "vs" appears underneath. Text with a red background washes onto screen, displaying a white "X" to the left of "Dirty test results OR Clean test results".]
Sheila Martens: "That is work that has to be done, creating a safer place with less stigma."
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Campaign Relations
Campaign: Stop Stigma. Save Lives. | References | This |
Campaign: Stop Stigma. Save Lives. | Is Referenced By | This |