1 10 4 http://antistigma.info/files/original/664fc28ab2fa60eab7364a289a7e5906.png 51dc1fa89d0d82c967c8844f0d06e3e1 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Anti-Stigma Campaigns (Post-2020) Website A resource comprising of a web page or web pages and all related assets ( such as images, sound and video files, etc. ). Location The location of the campaign Ontario Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource The Other Pandemic Source A related resource from which the described resource is derived Campaign website: <a href="https://theotherpandemic.ca/" target="_blank" rel="noopener">https://theotherpandemic.ca/</a> Campaign Instagram page: <a href="https://www.instagram.com/other_pandemic/" target="_blank" rel="noopener">https://www.instagram.com/other_pandemic/</a> Campaign Facebook page: <a href="https://www.facebook.com/ontariosopioidcrisis" target="_blank" rel="noopener">https://www.facebook.com/ontariosopioidcrisis</a> Campaign Twitter page: <a href="https://twitter.com/other_pandemic" target="_blank" rel="noopener">https://twitter.com/other_pandemic</a> Description An account of the resource Created in the midst of the COVID-19 pandemic, this campaign sheds light on the disproportionate impact of the opioid epidemic on tradespeople, with a particular focus in times of quarantine. A collaborative effort between several trades organizations in Ontario to push for meaningful policy changes, this campaign includes a website that hosts a series of PSAs featuring figures in the trades industry, healthcare workers, and politicians to discuss the urgency and gravity of the overdose crisis in Ontario. In promotion of this website and its materials, social media posts were created on Instagram, Facebook and Twitter. In each of these posts, an image (usually of a person's face) is paired with a quote or line about the opioid epidemic. For example, one social media post features a face of a dejected construction worker (implied to have a drug addiction) and comments that this person could be someone in our community, or even ourselves. Creator An entity primarily responsible for making the resource Ontario Construction Consortium Contributor An entity responsible for making contributions to the resource The Interior Systems Contractors Association of Ontario (ISCA) International Union of Painters & Allied Trades (IUPAT) United Brotherhood of Carpenters and Joiners of America Ontario General Contractors Association (OGCA) Date A point or period of time associated with an event in the lifecycle of the resource 2021-05-01 Language A language of the resource English Type The nature or genre of the resource Images and Messages Format The file format, physical medium, or dimensions of the resource Social Marketing Audience A class of entity for whom the resource is intended or useful. General Public Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant State/Provincial Addiction Does Not Discriminate Barrier to Action Break the Silence Classism Education Increases Overdose Risk Men-focused Mentions Decriminalization Other Identities PWUD Are Part of the Community PWUD Are Valuable Shift Attributions Societal Silence http://antistigma.info/files/original/b5ac7ef09bfa29748d3a4d8f8ac78d1e.png 5fdf0320dbb3524c4e2f06b54849c39a Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Anti-Stigma Campaigns (Post-2020) Still Image A static visual representation. Examples include paintings, drawings, graphic designs, plans and maps. Recommended best practice is to assign the type Text to images of textual materials. Location The location of the campaign British Columbia Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Too Many Men Source A related resource from which the described resource is derived Campaign Facebook post: <a href="https://www.facebook.com/VanIslandHealth/photos/a.135825909827520/4024989730911099" target="_blank" rel="noopener">https://www.facebook.com/VanIslandHealth/photos/a.135825909827520/4024989730911099</a> Campaign-related web page: <a href="https://www.islandhealth.ca/our-services/mental-health-substance-use-services/overdose-prevention-services" target="_blank" rel="noopener">https://www.islandhealth.ca/our-services/mental-health-substance-use-services/overdose-prevention-services</a> Press release article (for April 2022 iteration): <a href="https://www.islandhealth.ca/news/news-releases/island-health-launches-campaign-support-men-who-use-substances" target="_blank" rel="noopener">https://www.islandhealth.ca/news/news-releases/island-health-launches-campaign-support-men-who-use-substances</a> Example Campaign Twitter post: <a href="https://www.islandhealth.ca/our-services/mental-health-substance-use-services/overdose-prevention-services"></a> <blockquote class="twitter-tweet"> If you use drugs or know someone who does, visit <a href="https://t.co/7eYFd8WHla" target="_blank" rel="noopener">https://t.co/7eYFd8WHla</a> to find services available to help prevent overdose and use more safely.<a href="https://twitter.com/hashtag/StopOverdose?src=hash&ref_src=twsrc%5Etfw">#StopOverdose</a> <a href="https://t.co/84JnNe3FOh">pic.twitter.com/84JnNe3FOh</a> — Island Health (@VanIslandHealth) <a href="https://twitter.com/VanIslandHealth/status/1511056315036147717?ref_src=twsrc%5Etfw">April 4, 2022</a></blockquote> <script async="" src="https://platform.twitter.com/widgets.js" charset="utf-8"></script> Magazine containing campaign-related article (pg. 10): <a href="https://www.islandhealth.ca/sites/default/files/news/documents/island-health-magazine-summer-2021.pdf" target="_blank" rel="noopener">https://www.islandhealth.ca/sites/default/files/news/documents/island-health-magazine-summer-2021.pdf</a> Description An account of the resource Targeting men employed in skilled trades and transport, this Vancouver Island-based campaign sought to raise awareness for drug addiction support services, provide education on overdose prevention and treatment, and encourage the breaking of silence around personal drug use. Having been conducted in 2021 and 2022, this campaign included "[advertisements on] radio, social media, digital channels and display ads in bus shelters" (from press release article). Subtly highlighting the other identities of people who use drugs, these advertisements featured images of men in different contexts, including working in a woodshop and playing with a child. Each advertisement also included this tagline: "Too many men have been lost to overdose. We're here for you because we want you to be here too." Creator An entity primarily responsible for making the resource Island Health Date A point or period of time associated with an event in the lifecycle of the resource 2021-05-01 Language A language of the resource English Type The nature or genre of the resource Images and Messages Format The file format, physical medium, or dimensions of the resource Social Marketing Audience A class of entity for whom the resource is intended or useful. General Public Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant County/Regional Increases Overdose Risk Men-focused PWUD Are Valuable Societal Silence http://antistigma.info/files/original/e5b50a6f8698906ff572ca48eda3188e.jpg 077e5a5f2971ab5a944c53f324958729 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Anti-Stigma Campaigns (2009-2020) Moving Image A series of visual representations imparting an impression of motion when shown in succession. Examples include animations, movies, television programs, videos, zoetropes, or visual output from a simulation. Duration Length of time involved (seconds, minutes, hours, days, class periods, etc.) "People Who Use Substances and Employment" 0:03:05 "Peer Workers - Interactions with Other Professionals" 0:02:12 "People Who Use Drugs and Primary Care" 0:02:39 "Hierarchies of Perceived Acceptable Substances and Modes of Ingestion" 0:03:28 "Inequity Faced by Peers/Experiential Workers in the Workplace" 0:02:35 Location The location of the campaign British Columbia Transcription Any written text transcribed from a sound Hierarchies of Perceived Acceptable Substances and Modes of Ingestion: <table> <tbody> <tr> <td> Time Code </td> <td> Speaker </td> <td>      Audio </td> <td> Video </td> </tr> <tr> <td> 00:00:11 </td> <td></td> <td></td> <td> Extreme close up of Amber in bed, eyes open and holding back tears. She quietly pulls back the covers and gets out of bed, revealing the back of a man next to her in the bed. He is not wearing a shirt. The man rolls over slightly. We find out this man is Amber’s father. </td> </tr> <tr> <td> 00:00:37 </td> <td> Dad </td> <td> Where are you going? </td> <td></td> </tr> <tr> <td> 00:00:40 </td> <td> Amber </td> <td> I’m just going to the bathroom, Dad. </td> <td> The camera remains on the dad in bed. We do not see Amber when she replies. </td> </tr> <tr> <td> 00:00:46 </td> <td></td> <td></td> <td> Amber stands in front of the bathroom mirror. She quickly stuffs her things into a backpack and zips it closed. She puts on a hoodie then slings the backpack over her shoulder. She exits the bathroom. </td> </tr> <tr> <td> 00:01:13 </td> <td></td> <td></td> <td> Extreme close up of Amber looking to her right. </td> </tr> <tr> <td> 00:01:16 </td> <td></td> <td></td> <td> We see who Amber is looking at: her mother in a robe sitting on the couch and holding a mug. Amber walks away, while her mother continues to look in her direction. </td> </tr> </tbody> </table> Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Compassionate Action: An Anti-Stigma Campaign Source A related resource from which the described resource is derived "Compassionate Action: An Anti-Stigma Campaign" YouTube Playlist: <iframe width="560" height="315" src="https://www.youtube.com/embed/videoseries?list=PLmL6X34X2U1tvIw8E2iKmPBaHT-IkBowR" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="allowfullscreen"></iframe> Campaign webpage: <a href="https://towardtheheart.com/peer2peer-project" target="_blank" rel="noopener">https://towardtheheart.com/peer2peer-project</a> (scroll to the bottom of the page for anti-stigma campaign description) Description An account of the resource A series of dramatizations, focusing on the importance of showing compassion to people with lived or living experience of susbtance use. Of note, many of the actors in the videos were people with lived and living experience (PWLLEs). These videos shine a light on personal experiences of PWLLEs and frontline service providers as they were stigmatized by their peers, employers, and other primary care providers. Other issues described include how different drugs have varying degrees of social acceptability/stigmatization and how stigma can produce inequities in treatment between different workers in the same work places (e.g. harm reduction sites). Creator An entity primarily responsible for making the resource Peer2Peer (BCCDC/Toward The Heart) Date A point or period of time associated with an event in the lifecycle of the resource "Compassionate Action: An Anti-Stigma Campaign" videos: 2020-08-13 Language A language of the resource English Type The nature or genre of the resource Dramatized Story Format The file format, physical medium, or dimensions of the resource Web-based Only Audience A class of entity for whom the resource is intended or useful. Service Providers Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant County/Regional 11 or more PWLLE 11 or more total individuals featured 70-99% White Age Mixture Classism Dehumanization Includes Black individuals Includes Older Adults (60+) Includes stigmatizers Mixture of Classes Morally Wrong PWUD Are Valuable Sharing Personal Stories Structural/Historical/Political http://antistigma.info/files/original/dd0c45b05533c45d4d6111cd8f75eee6.jpg 62ab98079ccfcc139b38840d90614b76 http://antistigma.info/files/original/43831d4a5b19728af6c8d082aa214836.jpg f51e16b482acc12e4e4520c22f504383 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Anti-Stigma Campaigns (2009-2020) Moving Image A series of visual representations imparting an impression of motion when shown in succession. Examples include animations, movies, television programs, videos, zoetropes, or visual output from a simulation. Transcription Any written text transcribed from a sound Dr. Nel Wieman: Here in BC, in four or five months, because of the declaration of a public health emergency related to the COVID-19 pandemic, we managed to flatten the curve and it's because COVID-19 is an infectious illness. But when you talk about people who use substances, particularly opioids, [it's treated differently]. We have now been in a public health emergency [for overdose] for over four years and yet we haven't flattened that curve, so to speak. We're on our way up to even higher levels. So it speaks to the stigma that surrounds substance use versus an infectious illness. For those of us who work in the area of substance use, this is extremely saddening and frustrating. Harm reduction is all about meeting people where they're at with kindness and with respect. With COVID-19 the slogan essentially became 'we're all in this together.' When it comes to people who use substances, the thinking is 'I'm glad it's you and not me'. We need to change that with compassion. To say, we are all in this together with the opioid crisis. These are our family members, our friends. We need to fight that stigma and reduce the suffering and the losses that are related to the opioid crisis. Location The location of the campaign British Columbia Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Protect Lives. Prevent Overdose. Subject The topic of the resource Overdose Crisis Creator An entity primarily responsible for making the resource First Nations Health Authority Source A related resource from which the described resource is derived "Harm Reduction Video Shorts" YouTube Playlist: <iframe width="560" height="315" src="https://www.youtube.com/embed/videoseries?list=PLDKOxTJMuk_8IZW6oiod82Cp-VfznW2pY" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="allowfullscreen"></iframe> "<a href="https://www.fnha.ca/about/news-and-events/news/using-compassion-to-tackle-the-stigma-of-addiction">Using Compassion to Tackle the Stigma of Addiction</a>" Blog Post The blog post links to this video of Dr. Nel Wieman on how COVID-19 has affected people who use substances: <iframe width="560" height="315" src="https://www.youtube.com/embed/79G2QKCfOmg" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="allowfullscreen"></iframe> Date A point or period of time associated with an event in the lifecycle of the resource 2020-08-27 Language A language of the resource English Type The nature or genre of the resource Curated Stories Images and Messages Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Specific Community Rights Information about rights held in and over the resource <div class="element-text">"<a href="https://youtube.com/playlist?list=PLDKOxTJMuk_8IZW6oiod82Cp-VfznW2pY" target="_blank" rel="noopener">Harm Reduction Video Shorts</a>" by <a href="https://www.fnha.ca/" target="_blank" rel="noopener">FNHA</a> is licensed under <a href="https://creativecommons.org/licenses/by-nc/4.0/" target="_blank" rel="noopener">CC-BY-NC</a>.</div> Relation A related resource This campaign is a reboot of FNHA's 2018 campaign, "Taking Care of Each Other". FNHA recycled the 2018 footage into these nine video shorts, featuring "the voices of Indigenous individuals", including Kim Calder, Dede Nelson, Andrea Medley, Tracey Morrison, and Len Pierre. Each video short contains just one individual. Description An account of the resource Born out of the "dual public health emergencies" of the overdose crisis and the COVID-19 pandemic, the FNHA released this "extensive, province-wide overdose prevention campaign" related to harm reduction, comparing the provincial response to both crises. Through the campaign, the FNHA argues that the response to COVID-19 has led to "unintended consequences" - exacerbating overdose deaths, especially among Indigenous peoples, due to the lockdown and "entrenched stigma" of substance use. Format The file format, physical medium, or dimensions of the resource Social Marketing Audience A class of entity for whom the resource is intended or useful. General Public 2 to 5 PWLLE 6 to 10 total individuals featured Age Mixture Dehumanization Includes Indigenous individuals Increases Overdose Risk Mixture of Classes Other Identities PWUD Are Human Beings PWUD Are Valuable Shift Attributions