In promotion of this website and its materials, social media posts were created on Instagram, Facebook and Twitter. In each of these posts, an image (usually of a person's face) is paired with a quote or line about the opioid epidemic. For example, one social media post features a face of a dejected construction worker (implied to have a drug addiction) and comments that this person could be someone in our community, or even ourselves.]]>Ontario Construction Consortium]]>Campaign website: https://theotherpandemic.ca/
Campaign Twitter page: https://twitter.com/other_pandemic]]>Social Marketing]]>English]]>Images and Messages]]>State/Provincial]]>General Public]]> Subtly highlighting the other identities of people who use drugs, these advertisements featured images of men in different contexts, including working in a woodshop and playing with a child. Each advertisement also included this tagline: "Too many men have been lost to overdose. We're here for you because we want you to be here too."]]>Island Health]]>Campaign Facebook post: https://www.facebook.com/VanIslandHealth/photos/a.135825909827520/4024989730911099
]]>Magazine containing campaign-related article (pg. 10): https://www.islandhealth.ca/sites/default/files/news/documents/island-health-magazine-summer-2021.pdf]]>Social Marketing]]>English]]>Images and Messages]]>County/Regional]]>General Public]]>Peer2Peer (BCCDC/Toward The Heart)]]>"Compassionate Action: An Anti-Stigma Campaign" YouTube Playlist: ]]>Campaign webpage: https://towardtheheart.com/peer2peer-project (scroll to the bottom of the page for anti-stigma campaign description)]]>Web-based Only]]>English]]>Dramatized Story]]>County/Regional]]>Service Providers]]>Overdose Crisis]]>First Nations Health Authority]]>"Harm Reduction Video Shorts" YouTube Playlist:
]]>"Harm Reduction Video Shorts" by FNHA is licensed under CC-BY-NC.]]>Social Marketing]]>English]]>Curated Stories]]>Images and Messages]]>Specific Community]]>General Public]]>