1 10 3 http://antistigma.info/files/original/bed4fa899201faaabd163892b90c53fd.png c0b55c4447cc1db6a4d656ad01c42649 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Anti-Stigma Campaigns (Post-2020) Moving Image A series of visual representations imparting an impression of motion when shown in succession. Examples include animations, movies, television programs, videos, zoetropes, or visual output from a simulation. Director Name (or names) of the person who produced the video Rob Zawistowski Producer Name (or names) of the person who produced the video Matt Huot Lorna Thomas Duration Length of time involved (seconds, minutes, hours, days, class periods, etc.) 8:39 Location The location of the campaign Canada Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Building Hope: Substance Use in the Trades Source A related resource from which the described resource is derived "Building Hope: Substance Use in the Trades" YouTube video: <iframe width="560" height="315" src="https://www.youtube.com/embed/0BFiCM1Qlmk" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="allowfullscreen"></iframe> Related links: <a href="http://www.canada.ca/easetheburden" target="_blank" rel="noopener">http://www.canada.ca/easetheburden</a> <a href="http://www.linktr.ee/meninthetrades" target="_blank" rel="noopener">http://www.linktr.ee/meninthetrades</a> Description An account of the resource Presented by the Tides of Change South Surrey Overdose Prevention and Response Community Action Team, this campaign consists of an eight-minute video that shines a light on the disproportionate impact of the opioid overdose crisis and toxic drug supply on people in the trades. Thus, four men from the construction industry and trades were invited to share their personal experiences with substance use and their insights on how to stay safe in the face of a poisoned drug supply. In addition, four 1-minute spotlight clips have also been produced for each of the featured men to share on social media. At the end of the video, viewers are invited to visit two weblinks to learn more about the opioid overdose crisis in the trades (see related links above). Creator An entity primarily responsible for making the resource The Tides of Change South Surrey White Rock Overdose Prevention and Response Community Action Team in British Columbia Contributor An entity responsible for making contributions to the resource Health Canada City of White Rock Community Action Initiative (CAI) Date A point or period of time associated with an event in the lifecycle of the resource 2022-07-27 Language A language of the resource English Type The nature or genre of the resource Curated Stories Format The file format, physical medium, or dimensions of the resource Web-based Only Audience A class of entity for whom the resource is intended or useful. General Public Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant National Barrier to Treatment Break the Silence Increases Overdose Risk Men-focused Prejudice/Stereotypes/In your head Recovery Is Possible Sharing Personal Stories Shift Attributions http://antistigma.info/files/original/664fc28ab2fa60eab7364a289a7e5906.png 51dc1fa89d0d82c967c8844f0d06e3e1 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Anti-Stigma Campaigns (Post-2020) Website A resource comprising of a web page or web pages and all related assets ( such as images, sound and video files, etc. ). Location The location of the campaign Ontario Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource The Other Pandemic Source A related resource from which the described resource is derived Campaign website: <a href="https://theotherpandemic.ca/" target="_blank" rel="noopener">https://theotherpandemic.ca/</a> Campaign Instagram page: <a href="https://www.instagram.com/other_pandemic/" target="_blank" rel="noopener">https://www.instagram.com/other_pandemic/</a> Campaign Facebook page: <a href="https://www.facebook.com/ontariosopioidcrisis" target="_blank" rel="noopener">https://www.facebook.com/ontariosopioidcrisis</a> Campaign Twitter page: <a href="https://twitter.com/other_pandemic" target="_blank" rel="noopener">https://twitter.com/other_pandemic</a> Description An account of the resource Created in the midst of the COVID-19 pandemic, this campaign sheds light on the disproportionate impact of the opioid epidemic on tradespeople, with a particular focus in times of quarantine. A collaborative effort between several trades organizations in Ontario to push for meaningful policy changes, this campaign includes a website that hosts a series of PSAs featuring figures in the trades industry, healthcare workers, and politicians to discuss the urgency and gravity of the overdose crisis in Ontario. In promotion of this website and its materials, social media posts were created on Instagram, Facebook and Twitter. In each of these posts, an image (usually of a person's face) is paired with a quote or line about the opioid epidemic. For example, one social media post features a face of a dejected construction worker (implied to have a drug addiction) and comments that this person could be someone in our community, or even ourselves. Creator An entity primarily responsible for making the resource Ontario Construction Consortium Contributor An entity responsible for making contributions to the resource The Interior Systems Contractors Association of Ontario (ISCA) International Union of Painters & Allied Trades (IUPAT) United Brotherhood of Carpenters and Joiners of America Ontario General Contractors Association (OGCA) Date A point or period of time associated with an event in the lifecycle of the resource 2021-05-01 Language A language of the resource English Type The nature or genre of the resource Images and Messages Format The file format, physical medium, or dimensions of the resource Social Marketing Audience A class of entity for whom the resource is intended or useful. General Public Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant State/Provincial Addiction Does Not Discriminate Barrier to Action Break the Silence Classism Education Increases Overdose Risk Men-focused Mentions Decriminalization Other Identities PWUD Are Part of the Community PWUD Are Valuable Shift Attributions Societal Silence http://antistigma.info/files/original/b5ac7ef09bfa29748d3a4d8f8ac78d1e.png 5fdf0320dbb3524c4e2f06b54849c39a Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Anti-Stigma Campaigns (Post-2020) Still Image A static visual representation. Examples include paintings, drawings, graphic designs, plans and maps. Recommended best practice is to assign the type Text to images of textual materials. Location The location of the campaign British Columbia Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Too Many Men Source A related resource from which the described resource is derived Campaign Facebook post: <a href="https://www.facebook.com/VanIslandHealth/photos/a.135825909827520/4024989730911099" target="_blank" rel="noopener">https://www.facebook.com/VanIslandHealth/photos/a.135825909827520/4024989730911099</a> Campaign-related web page: <a href="https://www.islandhealth.ca/our-services/mental-health-substance-use-services/overdose-prevention-services" target="_blank" rel="noopener">https://www.islandhealth.ca/our-services/mental-health-substance-use-services/overdose-prevention-services</a> Press release article (for April 2022 iteration): <a href="https://www.islandhealth.ca/news/news-releases/island-health-launches-campaign-support-men-who-use-substances" target="_blank" rel="noopener">https://www.islandhealth.ca/news/news-releases/island-health-launches-campaign-support-men-who-use-substances</a> Example Campaign Twitter post: <a href="https://www.islandhealth.ca/our-services/mental-health-substance-use-services/overdose-prevention-services"></a> <blockquote class="twitter-tweet"> If you use drugs or know someone who does, visit <a href="https://t.co/7eYFd8WHla" target="_blank" rel="noopener">https://t.co/7eYFd8WHla</a> to find services available to help prevent overdose and use more safely.<a href="https://twitter.com/hashtag/StopOverdose?src=hash&ref_src=twsrc%5Etfw">#StopOverdose</a> <a href="https://t.co/84JnNe3FOh">pic.twitter.com/84JnNe3FOh</a> — Island Health (@VanIslandHealth) <a href="https://twitter.com/VanIslandHealth/status/1511056315036147717?ref_src=twsrc%5Etfw">April 4, 2022</a></blockquote> <script async="" src="https://platform.twitter.com/widgets.js" charset="utf-8"></script> Magazine containing campaign-related article (pg. 10): <a href="https://www.islandhealth.ca/sites/default/files/news/documents/island-health-magazine-summer-2021.pdf" target="_blank" rel="noopener">https://www.islandhealth.ca/sites/default/files/news/documents/island-health-magazine-summer-2021.pdf</a> Description An account of the resource Targeting men employed in skilled trades and transport, this Vancouver Island-based campaign sought to raise awareness for drug addiction support services, provide education on overdose prevention and treatment, and encourage the breaking of silence around personal drug use. Having been conducted in 2021 and 2022, this campaign included "[advertisements on] radio, social media, digital channels and display ads in bus shelters" (from press release article). Subtly highlighting the other identities of people who use drugs, these advertisements featured images of men in different contexts, including working in a woodshop and playing with a child. Each advertisement also included this tagline: "Too many men have been lost to overdose. We're here for you because we want you to be here too." Creator An entity primarily responsible for making the resource Island Health Date A point or period of time associated with an event in the lifecycle of the resource 2021-05-01 Language A language of the resource English Type The nature or genre of the resource Images and Messages Format The file format, physical medium, or dimensions of the resource Social Marketing Audience A class of entity for whom the resource is intended or useful. General Public Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant County/Regional Increases Overdose Risk Men-focused PWUD Are Valuable Societal Silence