The Tides of Change South Surrey]]>White Rock Overdose Prevention and Response Community Action Team in British Columbia]]>"Building Hope: Substance Use in the Trades" YouTube video:
Related links: http://www.canada.ca/easetheburden http://www.linktr.ee/meninthetrades]]>Web-based Only]]>English]]>Curated Stories]]>National]]>General Public]]> In promotion of this website and its materials, social media posts were created on Instagram, Facebook and Twitter. In each of these posts, an image (usually of a person's face) is paired with a quote or line about the opioid epidemic. For example, one social media post features a face of a dejected construction worker (implied to have a drug addiction) and comments that this person could be someone in our community, or even ourselves.]]>Ontario Construction Consortium]]>Campaign website: https://theotherpandemic.ca/
Campaign Twitter page: https://twitter.com/other_pandemic]]>Social Marketing]]>English]]>Images and Messages]]>State/Provincial]]>General Public]]> Subtly highlighting the other identities of people who use drugs, these advertisements featured images of men in different contexts, including working in a woodshop and playing with a child. Each advertisement also included this tagline: "Too many men have been lost to overdose. We're here for you because we want you to be here too."]]>Island Health]]>Campaign Facebook post: https://www.facebook.com/VanIslandHealth/photos/a.135825909827520/4024989730911099