<rdf:RDF xmlns:rdf="http://www.w3.org/1999/02/22-rdf-syntax-ns#" xmlns:dcterms="http://purl.org/dc/terms/">
<rdf:Description rdf:about="http://antistigma.info/items/show/152">
    <dcterms:title><![CDATA[The Other Pandemic]]></dcterms:title>
    <dcterms:description><![CDATA[Created in the midst of the COVID-19 pandemic, this campaign sheds light on the disproportionate impact of the opioid epidemic on tradespeople, with a particular focus in times of quarantine. A collaborative effort between several trades organizations in Ontario to push for meaningful policy changes, this campaign includes a website that hosts a series of PSAs featuring figures in the trades industry, healthcare workers, and politicians to discuss the urgency and gravity of the overdose crisis in Ontario. <br /><br />In promotion of this website and its materials, social media posts were created on Instagram, Facebook and Twitter. In each of these posts, an image (usually of a person's face) is paired with a quote or line about the opioid epidemic. For example, one social media post features a face of a dejected construction worker (implied to have a drug addiction) and comments that this person could be someone in our community, or even ourselves.]]></dcterms:description>
    <dcterms:creator><![CDATA[<a href="/items/browse?advanced%5B0%5D%5Belement_id%5D=39&advanced%5B0%5D%5Btype%5D=is+exactly&advanced%5B0%5D%5Bterms%5D=Ontario+Construction+Consortium">Ontario Construction Consortium</a>]]></dcterms:creator>
    <dcterms:source><![CDATA[<strong>Campaign website:</strong><strong></strong><br /><a href="https://theotherpandemic.ca/" target="_blank" rel="noopener">https://theotherpandemic.ca/</a><br /><br /><strong>Campaign Instagram page:</strong><br /><a href="https://www.instagram.com/other_pandemic/" target="_blank" rel="noopener">https://www.instagram.com/other_pandemic/</a><br /><br /><strong>Campaign Facebook page:</strong><br /><a href="https://www.facebook.com/ontariosopioidcrisis" target="_blank" rel="noopener">https://www.facebook.com/ontariosopioidcrisis</a><br /><br /><strong>Campaign Twitter page:</strong><br /><a href="https://twitter.com/other_pandemic" target="_blank" rel="noopener">https://twitter.com/other_pandemic</a>]]></dcterms:source>
    <dcterms:date><![CDATA[2021-05-01]]></dcterms:date>
    <dcterms:contributor><![CDATA[The Interior Systems Contractors Association of Ontario (ISCA)]]></dcterms:contributor>
    <dcterms:contributor><![CDATA[International Union of Painters &amp; Allied Trades (IUPAT)]]></dcterms:contributor>
    <dcterms:contributor><![CDATA[United Brotherhood of Carpenters and Joiners of America]]></dcterms:contributor>
    <dcterms:contributor><![CDATA[Ontario General Contractors Association (OGCA)]]></dcterms:contributor>
    <dcterms:format><![CDATA[<a href="/items/browse?advanced%5B0%5D%5Belement_id%5D=42&advanced%5B0%5D%5Btype%5D=is+exactly&advanced%5B0%5D%5Bterms%5D=Social+Marketing">Social Marketing</a>]]></dcterms:format>
    <dcterms:language><![CDATA[<a href="/items/browse?advanced%5B0%5D%5Belement_id%5D=44&advanced%5B0%5D%5Btype%5D=is+exactly&advanced%5B0%5D%5Bterms%5D=English">English</a>]]></dcterms:language>
    <dcterms:type><![CDATA[<a href="/items/browse?advanced%5B0%5D%5Belement_id%5D=51&advanced%5B0%5D%5Btype%5D=is+exactly&advanced%5B0%5D%5Bterms%5D=Images+and+Messages">Images and Messages</a>]]></dcterms:type>
    <dcterms:coverage><![CDATA[<a href="/items/browse?advanced%5B0%5D%5Belement_id%5D=38&advanced%5B0%5D%5Btype%5D=is+exactly&advanced%5B0%5D%5Bterms%5D=State%2FProvincial">State/Provincial</a>]]></dcterms:coverage>
    <dcterms:audience><![CDATA[<a href="/items/browse?advanced%5B0%5D%5Belement_id%5D=89&advanced%5B0%5D%5Btype%5D=is+exactly&advanced%5B0%5D%5Bterms%5D=General+Public">General Public</a>]]></dcterms:audience>
</rdf:Description><rdf:Description rdf:about="http://antistigma.info/items/show/123">
    <dcterms:title><![CDATA[Making the Difference: On the frontlines of the addiction and opioid crisis in Saskatchewan]]></dcterms:title>
    <dcterms:description><![CDATA[A short documentary that was later cut and used as pre-roll advertisements that played on social media and at hospitals, this Saskatchewan-based campaign aimed to raise awareness about the ongoing drug addictions crisis, highlighting that Saskatchewan had higher rates of overdose than any other province. Each clip has a grim, urgent tone and features insight from service providers and parents, complemented by quick statistics on addiction across Canada. In every video's closing, an invitation is extended to viewers to visit the (now defunct) campaign webpage to learn more about the addictions crisis. (<em>Note: the linked YouTube playlists had been renamed.</em>)<br /><br />Two YouTube playlists are linked in this entry:&nbsp; the&nbsp; <em>Addictions</em> playlist and the&nbsp;<em>Canadian Addictions Crisis&nbsp;</em>playlist. The <i>Addictions</i> playlist includes both longer-form clips from the documentary and short pre-roll clips, whereas the <em>Canadian Addictions Crisis</em> playlist includes only the latter.]]></dcterms:description>
    <dcterms:creator><![CDATA[<a href="/items/browse?advanced%5B0%5D%5Belement_id%5D=39&advanced%5B0%5D%5Btype%5D=is+exactly&advanced%5B0%5D%5Bterms%5D=Saskatchewan+Union+of+Nurses+%28SUN%29">Saskatchewan Union of Nurses (SUN)</a>]]></dcterms:creator>
    <dcterms:source><![CDATA[<strong>"Addictions" YouTube playlist page:<br /></strong><a href="https://www.youtube.com/playlist?list=PLhn3oDV7X99FPkS7EOezq-Cmkw7_c7GgP">https://www.youtube.com/playlist?list=PLhn3oDV7X99FPkS7EOezq-Cmkw7_c7GgP</a><br /><strong><br />"Addictions" YouTube video playlist:<br /></strong><iframe width="560" height="315" src="https://www.youtube.com/embed/videoseries?list=PLhn3oDV7X99FPkS7EOezq-Cmkw7_c7GgP" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="allowfullscreen"></iframe><br /><strong><br />"Canadian Addictions Crisis" YouTube playlist page:<br /></strong><a href="https://www.youtube.com/playlist?list=PLhn3oDV7X99GJe6V_GR8LVWOxCjv98VSv">https://www.youtube.com/playlist?list=PLhn3oDV7X99GJe6V_GR8LVWOxCjv98VSv</a><strong><br /><br />Campaign site </strong>(defunct):<br /><a href="https://makingthedifference.ca/addiction-and-crisis" target="_blank" rel="noopener">https://makingthedifference.ca/addiction-and-crisis</a>]]></dcterms:source>
    <dcterms:date><![CDATA[2019-04-01]]></dcterms:date>
    <dcterms:format><![CDATA[<a href="/items/browse?advanced%5B0%5D%5Belement_id%5D=42&advanced%5B0%5D%5Btype%5D=is+exactly&advanced%5B0%5D%5Bterms%5D=Social+Marketing">Social Marketing</a>]]></dcterms:format>
    <dcterms:language><![CDATA[<a href="/items/browse?advanced%5B0%5D%5Belement_id%5D=44&advanced%5B0%5D%5Btype%5D=is+exactly&advanced%5B0%5D%5Bterms%5D=English">English</a>]]></dcterms:language>
    <dcterms:type><![CDATA[<a href="/items/browse?advanced%5B0%5D%5Belement_id%5D=51&advanced%5B0%5D%5Btype%5D=is+exactly&advanced%5B0%5D%5Bterms%5D=Curated+Stories">Curated Stories</a>]]></dcterms:type>
    <dcterms:coverage><![CDATA[<a href="/items/browse?advanced%5B0%5D%5Belement_id%5D=38&advanced%5B0%5D%5Btype%5D=is+exactly&advanced%5B0%5D%5Bterms%5D=State%2FProvincial">State/Provincial</a>]]></dcterms:coverage>
    <dcterms:audience><![CDATA[<a href="/items/browse?advanced%5B0%5D%5Belement_id%5D=89&advanced%5B0%5D%5Btype%5D=is+exactly&advanced%5B0%5D%5Bterms%5D=General+Public">General Public</a>]]></dcterms:audience>
</rdf:Description><rdf:Description rdf:about="http://antistigma.info/items/show/70">
    <dcterms:title><![CDATA[Making the Difference: Small Town Anywhere]]></dcterms:title>
    <dcterms:description><![CDATA["Making the Difference: Small Town Anywhere" is a short documentary that features a number of professionals in rural Camsack, Saskatechewan, discussing their need for service providers and accessible resources to combat the worsening opioid crisis. Specifically, a doctor and several nurses are interviewed, describing Camsack's need for harm-reduction treatments, detox centres, and after-care services for rehabilitation patients. Additionally, a student services teacher speaks about her experience seeing many kids succumb to trauma and addiction. In order for early intervention, she exclaims that mental health nurses and psychiatric nurses are needed in schools on a semi-regular basis.<br /><br />"Delaney – Registered Nurse – Small Town Anywhere" briefly features a nurse, emphasising that anyone can fall susceptible to addiction and that more resources are needed to provide better outcomes for clients. Presumably, this was a scene that was cut from the original "Making the Difference: Small Town Anywhere" documentary.]]></dcterms:description>
    <dcterms:creator><![CDATA[<a href="/items/browse?advanced%5B0%5D%5Belement_id%5D=39&advanced%5B0%5D%5Btype%5D=is+exactly&advanced%5B0%5D%5Bterms%5D=Saskatchewan+Union+of+Nurses+%28SUN%29">Saskatchewan Union of Nurses (SUN)</a>]]></dcterms:creator>
    <dcterms:source><![CDATA[<strong>"Making the Difference: Small Town Anywhere" YouTube Playlist:<br /></strong><iframe width="560" height="315" src="https://www.youtube.com/embed/BPYtHcDwOXk" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="allowfullscreen"></iframe>]]></dcterms:source>
    <dcterms:source><![CDATA[<iframe width="560" height="315" src="https://www.youtube.com/embed/FLEg9PwGsPA" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="allowfullscreen"></iframe>]]></dcterms:source>
    <dcterms:date><![CDATA[&quot;Making the Difference: Small Town Anywhere&quot; 2020-06-16 &quot;Delaney-Registered Nurse-Small Town Anywhere&quot; 2020-06-16]]></dcterms:date>
    <dcterms:format><![CDATA[<a href="/items/browse?advanced%5B0%5D%5Belement_id%5D=42&advanced%5B0%5D%5Btype%5D=is+exactly&advanced%5B0%5D%5Bterms%5D=Social+Marketing">Social Marketing</a>]]></dcterms:format>
    <dcterms:language><![CDATA[<a href="/items/browse?advanced%5B0%5D%5Belement_id%5D=44&advanced%5B0%5D%5Btype%5D=is+exactly&advanced%5B0%5D%5Bterms%5D=English">English</a>]]></dcterms:language>
    <dcterms:type><![CDATA[<a href="/items/browse?advanced%5B0%5D%5Belement_id%5D=51&advanced%5B0%5D%5Btype%5D=is+exactly&advanced%5B0%5D%5Bterms%5D=Curated+Stories">Curated Stories</a>]]></dcterms:type>
    <dcterms:coverage><![CDATA[<a href="/items/browse?advanced%5B0%5D%5Belement_id%5D=38&advanced%5B0%5D%5Btype%5D=is+exactly&advanced%5B0%5D%5Bterms%5D=State%2FProvincial">State/Provincial</a>]]></dcterms:coverage>
    <dcterms:audience><![CDATA[<a href="/items/browse?advanced%5B0%5D%5Belement_id%5D=89&advanced%5B0%5D%5Btype%5D=is+exactly&advanced%5B0%5D%5Bterms%5D=General+Public">General Public</a>]]></dcterms:audience>
</rdf:Description><rdf:Description rdf:about="http://antistigma.info/items/show/5">
    <dcterms:title><![CDATA[Flood: The Overdose Epidemic in Canada]]></dcterms:title>
    <dcterms:subject><![CDATA[<a href="/items/browse?advanced%5B0%5D%5Belement_id%5D=49&advanced%5B0%5D%5Btype%5D=is+exactly&advanced%5B0%5D%5Bterms%5D=Overdose+Crisis">Overdose Crisis</a>]]></dcterms:subject>
    <dcterms:description><![CDATA[Highlighting the "province-to-province grassroots initiatives [that] provide harm reduction services, prevent overdoses, and reverse overdoses when they happen", this documentary addresses the stigma around substance use disorder. It narrows its focus on five Canadian provinces: Ontario, Quebec, Manitoba, British Columbia, and Alberta.<br /><br />*talks to a lot of activists, including doctors; structural interventions/legalizations/safe supply*]]></dcterms:description>
    <dcterms:creator><![CDATA[<a href="/items/browse?advanced%5B0%5D%5Belement_id%5D=39&advanced%5B0%5D%5Btype%5D=is+exactly&advanced%5B0%5D%5Bterms%5D=%3Ca+href%3D%22https%3A%2F%2Ffirstgearproductions.ca%2Fchannel%2F%22+target%3D%22_blank%22+rel%3D%22noopener%22%3EFirst+Gear+Productions%3C%2Fa%3E"><a href="https://firstgearproductions.ca/channel/" target="_blank" rel="noopener">First Gear Productions</a></a>]]></dcterms:creator>
    <dcterms:source><![CDATA[<br /><iframe width="560" height="315" src="https://www.youtube.com/embed/zdNxcRutMmc" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="allowfullscreen"></iframe>]]></dcterms:source>
    <dcterms:source><![CDATA[<a href="https://caughtintheflood.com/" target="_blank" rel="noopener">https://caughtintheflood.com/</a>]]></dcterms:source>
    <dcterms:date><![CDATA[2019-07-09/2020-07-22]]></dcterms:date>
    <dcterms:rights><![CDATA["<a href="https://caughtintheflood.com/" target="_blank" rel="noopener">Flood: The Overdose Epidemic in Canada</a>" by <a href="https://firstgearproductions.ca/" target="_blank" rel="noopener">First Gear Productions</a> is licensed under <a href="https://creativecommons.org/licenses/by-nc-nd/4.0/" target="_blank" rel="noopener">CC BY-NC-ND 4.0</a>.]]></dcterms:rights>
    <dcterms:format><![CDATA[<a href="/items/browse?advanced%5B0%5D%5Belement_id%5D=42&advanced%5B0%5D%5Btype%5D=is+exactly&advanced%5B0%5D%5Bterms%5D=Longer+Documentary">Longer Documentary</a>]]></dcterms:format>
    <dcterms:language><![CDATA[<a href="/items/browse?advanced%5B0%5D%5Belement_id%5D=44&advanced%5B0%5D%5Btype%5D=is+exactly&advanced%5B0%5D%5Bterms%5D=English">English</a>]]></dcterms:language>
    <dcterms:type><![CDATA[<a href="/items/browse?advanced%5B0%5D%5Belement_id%5D=51&advanced%5B0%5D%5Btype%5D=is+exactly&advanced%5B0%5D%5Bterms%5D=Curated+Stories">Curated Stories</a>]]></dcterms:type>
    <dcterms:coverage><![CDATA[<a href="/items/browse?advanced%5B0%5D%5Belement_id%5D=38&advanced%5B0%5D%5Btype%5D=is+exactly&advanced%5B0%5D%5Bterms%5D=National">National</a>]]></dcterms:coverage>
    <dcterms:audience><![CDATA[<a href="/items/browse?advanced%5B0%5D%5Belement_id%5D=89&advanced%5B0%5D%5Btype%5D=is+exactly&advanced%5B0%5D%5Bterms%5D=General+Public">General Public</a>]]></dcterms:audience>
</rdf:Description></rdf:RDF>
