2 10 25 http://antistigma.info/files/original/f4d4afb053ffe134f4e9ab69a6916050.png 1489d930301007fb25becfc4bc6c7dd2 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Anti-Stigma Campaigns (2009-2020) Moving Image A series of visual representations imparting an impression of motion when shown in succession. Examples include animations, movies, television programs, videos, zoetropes, or visual output from a simulation. Duration Length of time involved (seconds, minutes, hours, days, class periods, etc.) 1:27 1:39 Location The location of the campaign Canada Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource The opioid crisis: A mother's story about how pharmacists can help Source A related resource from which the described resource is derived Youtube videos: <iframe width="560" height="315" src="https://www.youtube.com/embed/dRAvR0kkaig" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="allowfullscreen"></iframe> <iframe width="560" height="315" src="https://www.youtube.com/embed/Thys2w_jigQ" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="allowfullscreen"></iframe> <a href="http://www.pharmacists.ca/opioids" target="_blank" rel="noopener">www.pharmacists.ca/opioids</a> Description An account of the resource This campaign consists of two short videos featuring the chair of the Canadian Pharmacists Association (CPhA) discussing the opioid crisis with one of the leaders of Moms Stop the Harm. The "How Does Stigma Affect Patient Care" video considers the effect stigma has on patient care in regards to recovery and addiction. A mother is featured, emphasizing that compassion is needed from pharmacists when dispensing treatments for addiction. In the other video, "How Pharmacists Can Help", the mother explains the importance of pharmacists providing Naloxone kits and tells a personal story of how a pharmacist's encouragement and support helped her son towards his recovery. Creator An entity primarily responsible for making the resource Canadian Pharmacists Association Contributor An entity responsible for making contributions to the resource Moms Stop the Harm Date A point or period of time associated with an event in the lifecycle of the resource 2019-02-01 Rights Information about rights held in and over the resource © 2021 CPhA. All Rights Reserved. Language A language of the resource English Type The nature or genre of the resource Curated Stories Format The file format, physical medium, or dimensions of the resource Web-based Only Audience A class of entity for whom the resource is intended or useful. Service Providers Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Organizational 2 to 5 total individuals featured Addiction Does Not Discriminate Barrier to MAT Barrier to Treatment Education No Intersections No PWLLE Prejudice/Stereotypes/In your head Sharing Personal Stories http://antistigma.info/files/original/1784c7034ac5ba37497a07fa78858d66.jpg f6d2a7a81d35b11e9138b8e0de245e53 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Anti-Stigma Campaigns (2009-2020) Website A resource comprising of a web page or web pages and all related assets ( such as images, sound and video files, etc. ). Text Any textual data included in the document Roy's Story: I am a son, friend, husband, brother, worker, father, uncle. I am a person that cares about people who use substances as a way to avoid what they are feeling. ... I’ve been out of prison since 1988 and working in the Harm Reduction Program at the AIDS Committee of Windsor since 1993. I was part of the first Outreach Team to go into houses where people were using drugs. By listening to how people are feeling, their stories, and where it has taken them. I want them to know that they are someone that people care about and not just a “Junkie”. When some of the people I knew stopped using drugs, I was proud of them. When some started using drugs again, I would encourage them by reminding them how well they did and offer my support. I have seen people using drugs run from things that have happened to them or do drugs to hide from feeling pain or sadness when someone they care about or love, dies. I won’t judge them or anyone else because I was in that same spot and I know how it feels. Harm Reduction is just not words to say. For me, it means that I care and want to help keep you safe. I’ve seen people over the years at their lowest turn their lives around and I have seen some that were on top hit their lowest. It’s hard to do the work I do. I care about the people I work with. With the support I get in recovery, I am able to keep doing this work. Stephanie Bertrand’s Story My ex-husband was one of the smartest people I had ever met. He was a foreman for a construction company and was diligent and hard-working. When we started dating, we were both in recovery from cocaine use and thought we could support each other. I soon learned that I was wrong when he began using again. I remained hopeful and supportive. After resuming substance use several times such as cocaine and occasional opiates, he became substance free and was doing well. One night, after celebrating with friends for his birthday, he came home with a serious arm injury. A trip to the hospital and surgery later, he was given a prescription for Percocet. The catalyst that would eventually end our relationship. When the Percocet ran out, he started buying pain pills off the street, graduated to OxyContin and then to any opioid he could get. He would get very angry and abusive while using. Everything of value that we owned was sold to feed the habit. Mindful of his underlying issues and struggles with self-worth, I tried to help connect him to care; he always managed to find a way out. His addiction affected my own recovery and I soon fell back into use. I struggled to navigate recovery for the both of us. I eventually couldn’t keep up; I got out of active use for the last time in 2016. I was then faced with one of the most difficult and painful choices of my life, either I had to lose the husband I loved or lose my children. Three years later, I am still in recovery. Unfortunately, my children are still missing their father and conversations are ongoing explaining that “daddy is sick and when he gets better he will call.” There is a hole in their hearts that can’t be filled. I felt like a failure for not being able to help him and for not being able to help my children. I was grieving for a long time. Every time I would feel like I had reached a good point and was through the grief, I would see him again and the cycle would start all over. Seeing him ridiculed has been especially difficult for me and my family. Addiction is the symptom of an underlying cause and I hope that we can be mindful of this and display some empathy and compassion before we pass judgments; please, remember that person who uses substances is someone’s father, mother, brother, sister, brother, or child. Label Me Person - Lived Experience - Stephanie Bertrand 00:00:08 Well, I got into addiction about 15 years ago. I had just become a wife and a mom, and I really had no idea what I was doing. And, so, I was constantly second guessing myself, and I- I- my self-esteem was shot at this point, and I had no idea what to do. I- I felt like I was failing as a mom, failing as a wife. 00:00:28 And so, I had gotten a job at a bar, and somebody had offered me something, and it made me feel ten feet tall and bulletproof. And, instantly, all these problems went away. And I was able to kinda like- I felt like I knew, I knew exactly what I was supposed to do. 00:00:43 Unfortunately, one led to more led to more led to more led to me not coming home, led to me not being the mom I wanted to be, not being the wife that I wanted to be. At this point, I had two k- I had had my second child, um, and everything just fell apart. I got so wrapped up in my addiction I lost my- my husband. I was a struggling single mom with two kids, and I met another person, and he was in recovery, too, and I thought it was going to be amazing, we’d understand each other, we’d be able to get through this together.  00:01:13 And about a couple months in, I- I broke. I- he was using, and I started using with him. And it led me right back down the same- same path, so I kept running into this cycle all the time over and over again. I would get clean for a couple of months, I would be doing good, and then I would fall back into addiction. 00:01:34 When I was laying on my couch and I was starting to get the withdrawals from the opiates and- and my son- my baby son at the time, he was only about a year and a half, two years old, and he’s trying, “Mummy come play with me, Mummy come play with me,” and I couldn’t even get off the couch. And then I thought about it. What happens if I don’t make it through this, and what if I- if I die on my couch? What if he’s sitting there and he’s going, “Mommy come play with me” and I’m not waking up? And that was pretty much the breaking point, because I didn’t want my kids to ever have to bury me. Not like that. 00:02:02 And so I went and I talked to a doctor and I- I got put on Suboxone, and I started to get my life back in order. He got put on the same program as me, and we were both on the same path, but I kept going and he didn’t. So, he ended up homeless. We haven’t seen him in probably about a year and a half now. Uh, he hasn’t talked to his kids, and every day I’m constantly having to hear, “I miss Dad, I miss Dad, where’s my dad? Have you seen my dad?” And those are questions I hate answering, because I don’t want to tell my kids something… bad about their father, but I also don’t want to tell them the truth about their father. So I spend a lot of time saying, you know, “Dad is sick,” and I think the worst question my daughter had ever asked me was, “Mom, if you were sick and you could get better, why can’t Dad get better?” And that was just a question I couldn’t answer. 00:02:52 So, about a year after I started into my recovery and I was on the Suboxone, that’s when I decided that I wanted to help people like that, I wanted to help the people that didn’t have a support system like I had, I- I wanted to help the people that didn’t have family, didn’t have friends, didn’t have people that- that actually cared about them. And I see a lot of that in the city now, so I’m hoping that, with this campaign and with everything that I’ve said today, that people will realize that, yes, there are people out there that understand what you’ve been through, and we understand why you’re there. 00:03:21 The AIDS Committee of Windsor is an amazing, amazing place. Um, I got into it when I was in my first year of recovery, and it helped m- helped me to get the communication skills to be able to talk to people in the first place. When I came out- into recovery, I- I couldn’t communicate what was going on with me, so going through some of the programming there in their peer engagement department, um, helped me to be able to communicate. Using their harm reduction department, I was able to get clean gear that I didn’t end up losing an arm or- or even worse, dying from some infection or something like that. And there’s always somebody willing to listen there. Whether it’s somebody in the harm reduction department or in peer engagement, there’s always somebody willing to listen and try and get you the right supports. 00:04:01 It doesn’t have to be like this. Your life doesn’t have to be like this. It doesn’t have to be unmanageable. There are ways to get help. Just keep asking. If something doesn’t work for you, try something else. Stephanie Ermatinger’s Story Boozhoo! Meaning “hello” in my indigenous language. My story starts with my birth on the beautiful island of Walpole. My childhood was full of family birthdays, trips, hunting, fishing and learning my culture. I was unaware of the abuse my mother suffered in residential schools so when I was nine years old I was sexually abused and didn’t know what to do. I bottled in this trauma due to fear of breaking up my family. In trying to hide my emotions, I turned to binge eating, drugs and alcohol at the age of 13. Throughout adolescence, I was raped at parties while unconscious. I staggered into my first relationship and stayed sober the nine months I carried my daughter. It wasn’t long after she was born that I was enduring abuse from my partner. I thought the abuse was better than being alone. At 21, I was introduced to methamphetamine, heroin, and other opioids. The drugs took away my habits of binge eating and dulled my shame and guilt. I felt so good, even knowing this was a false sense of happiness. Between ages 27-39 I was in and out of jail and recovery homes. While I was in a recovery home, my spirit name was given to me by a Northern shaman where I learned to love myself. Today, I am six months substance-free and belong to several community groups. My spirit name is Red Thunder Bird Woman for the blood and tears I experienced and for my ability to share my journey to help and support others. The Thunderbird Spirit was one of the first created and is the most protective spirits known in Indigenous culture. Having experienced cultural shame and abuse, I am now proud to be a recovering Indigenous woman. I now know that it’s okay to be happy, even when others are not. That “no” is a full sentence. And that we are never alone. Through trauma, addictions, and homelessness, I came out a SURVIVOR. “Bama pii”- (‘til we meet again) Label Me Person - A Moment of Lived Experience - Stephanie Ermatinger <table> <tbody> <tr> <td> Time Code </td> <td> Video </td> <td> Audio </td> </tr> <tr> <td> 00:00:01 </td> <td> Extreme close shot of the right side of Stephanie’s face. Stephanie wears black sunglasses. Camera pans right. </td> <td> The age of seven, I was molested or touched by somebody that I thought was a figurehead in my family. </td> </tr> <tr> <td> 00:00:10 </td> <td> Extreme close shot of Stephanie hugging her knee. </td> <td> [Someone who] I loved, I could trust. </td> </tr> <tr> <td> 00:00:13 </td> <td> Close shot of Stephanie’s knees and sneakers while she sits on wooden stairs. Camera tilts down. </td> <td> I started to notice myself getting more and more distant from the class, </td> </tr> <tr> <td> 00:00:17 </td> <td> Stephanie walks away from the camera next to a graffitied wall. </td> <td> uhh, not being able to talk to anybody. </td> </tr> <tr> <td> 00:00:20 </td> <td> Stephanie runs her right hand along the graffitied wall while walking. </td> <td> So at fourteen, I was introduced to alcohol at a friend’s house </td> </tr> <tr> <td> 00:00:24 </td> <td> Extreme close shot over Stephanie’s shoulder. The cameraperson walks slightly faster than Stephanie. </td> <td> so when I took this alcohol it gave me a sensation and a warm feeling that  </td> </tr> <tr> <td> 00:00:29 </td> <td> Extreme close shot. Stephanie removes her sunglasses. In slow motion, the camera pans left as she blinks. </td> <td> I was able to be myself. By the time I was 21, I tried my first needle. </td> </tr> <tr> <td> 00:00:36 </td> <td> Close shot of an orange needle cap on the pavement by Stephanie’s feet. Camera pans right. </td> <td> I… instantly became addicted to it. </td> </tr> <tr> <td> 00:00:40 </td> <td> Close shot of Stephanie. Camera remains still. </td> <td> It wasn’t till my first recovery home, which was, uh, in New Credit, Ontario, I started to get the trauma out, </td> </tr> <tr> <td> 00:00:48 </td> <td> Extreme close shot of Stephanie holding an ovular smudge bowl in her left hand and waves at the smoke with a smudging feather in her right hand. </td> <td> like, unlayering that onion, peeling the onion away, talking about what happened to me. </td> </tr> <tr> <td> 00:00:53 </td> <td> Fades to black. </td> <td></td> </tr> </tbody> </table> Location The location of the campaign Ontario Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Label Me Person Creator An entity primarily responsible for making the resource Pozitive Pathways Language A language of the resource English Type The nature or genre of the resource Curated Stories Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant County/Regional Date A point or period of time associated with an event in the lifecycle of the resource 2019-09-25 Source A related resource from which the described resource is derived Campaign Homepage: <a href="https://www.labelmeperson.com/" target="_blank" rel="noopener">https://www.labelmeperson.com/</a> Stories: <a href="https://www.labelmeperson.com/resources/#4" target="_blank" rel="noopener">https://www.labelmeperson.com/resources/#4</a> Media: <a href="https://windsorstar.com/news/local-news/new-campaign-fights-the-stigma-of-opioid-addiction-in-windsor" target="_blank" rel="noopener">https://windsorstar.com/news/local-news/new-campaign-fights-the-stigma-of-opioid-addiction-in-windsor</a> <a href="https://windsorstar.com/news/local-news/label-me-person-campaign-makes-second-stop-at-devonshire-mall" target="_blank" rel="noopener">https://windsorstar.com/news/local-news/label-me-person-campaign-makes-second-stop-at-devonshire-mall</a> "Label Me Person Campaign" YouTube Playlist: <iframe width="560" height="315" src="https://www.youtube.com/embed/videoseries?list=PLtBqSOwROti4LTyb3TLEeMeIwMacJLtiz" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="allowfullscreen"></iframe> The playlist includes videos on "the opioid crisis/a view from the frontlines" and "moments of lived experience". Label Me Person Podcast: <a href="https://www.audible.com/pd/Label-Me-Person-Podcast/B08K57VFWL" target="_blank" rel="noopener">https://www.audible.com/pd/Label-Me-Person-Podcast/B08K57VFWL</a> Description An account of the resource When it launched in 2019, the Label Me Person campaign was meant to be a city-wide "travelling community display"; over the course of a year, its home base relocated to different organizations in Windsor. The pop-up started at Windsor Regional Hospital's Ouellette Campus and made its way to Devonshire Mall and the University of Windsor before the pandemic hit. Since then, the campaign has shifted online and widened in scope. What began as a physical display of "six personal narratives from people who are recovering, or have recovered, from an opioid addiction" in Windsor, is now a website with videos, podcast episodes, and virtual workshops and webinars. The website aims to: <ol> <li>"frame multiple crises": the opioid crisis, overdose crisis, and drug policy crisis;</li> <li>"frame the community response"; and</li> <li>answer "what we can do" to counteract stigma as community members, service providers, people who use substances, and people impacted by substance use.</li> </ol> Note: Since the launch of this campaign, the "AIDS Committee of Windsor" has changed its name to "Pozitive Pathways". Audience A class of entity for whom the resource is intended or useful. General Public Format The file format, physical medium, or dimensions of the resource Social Marketing 100% Working Class 6 to 10 PWLLE 6 to 10 total individuals featured Affront to Human Rights Age Mixture Change Language Includes Indigenous individuals Includes Older Adults (60+) Other Identities Prejudice/Stereotypes/In your head Sharing Personal Stories Shift Attributions http://antistigma.info/files/original/dd0c45b05533c45d4d6111cd8f75eee6.jpg 62ab98079ccfcc139b38840d90614b76 http://antistigma.info/files/original/43831d4a5b19728af6c8d082aa214836.jpg f51e16b482acc12e4e4520c22f504383 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Anti-Stigma Campaigns (2009-2020) Moving Image A series of visual representations imparting an impression of motion when shown in succession. Examples include animations, movies, television programs, videos, zoetropes, or visual output from a simulation. Transcription Any written text transcribed from a sound Dr. Nel Wieman: Here in BC, in four or five months, because of the declaration of a public health emergency related to the COVID-19 pandemic, we managed to flatten the curve and it's because COVID-19 is an infectious illness. But when you talk about people who use substances, particularly opioids, [it's treated differently]. We have now been in a public health emergency [for overdose] for over four years and yet we haven't flattened that curve, so to speak. We're on our way up to even higher levels. So it speaks to the stigma that surrounds substance use versus an infectious illness. For those of us who work in the area of substance use, this is extremely saddening and frustrating. Harm reduction is all about meeting people where they're at with kindness and with respect. With COVID-19 the slogan essentially became 'we're all in this together.' When it comes to people who use substances, the thinking is 'I'm glad it's you and not me'. We need to change that with compassion. To say, we are all in this together with the opioid crisis. These are our family members, our friends. We need to fight that stigma and reduce the suffering and the losses that are related to the opioid crisis. Location The location of the campaign British Columbia Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Protect Lives. Prevent Overdose. Subject The topic of the resource Overdose Crisis Creator An entity primarily responsible for making the resource First Nations Health Authority Source A related resource from which the described resource is derived "Harm Reduction Video Shorts" YouTube Playlist: <iframe width="560" height="315" src="https://www.youtube.com/embed/videoseries?list=PLDKOxTJMuk_8IZW6oiod82Cp-VfznW2pY" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="allowfullscreen"></iframe> "<a href="https://www.fnha.ca/about/news-and-events/news/using-compassion-to-tackle-the-stigma-of-addiction">Using Compassion to Tackle the Stigma of Addiction</a>" Blog Post The blog post links to this video of Dr. Nel Wieman on how COVID-19 has affected people who use substances: <iframe width="560" height="315" src="https://www.youtube.com/embed/79G2QKCfOmg" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="allowfullscreen"></iframe> Date A point or period of time associated with an event in the lifecycle of the resource 2020-08-27 Language A language of the resource English Type The nature or genre of the resource Curated Stories Images and Messages Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Specific Community Rights Information about rights held in and over the resource <div class="element-text">"<a href="https://youtube.com/playlist?list=PLDKOxTJMuk_8IZW6oiod82Cp-VfznW2pY" target="_blank" rel="noopener">Harm Reduction Video Shorts</a>" by <a href="https://www.fnha.ca/" target="_blank" rel="noopener">FNHA</a> is licensed under <a href="https://creativecommons.org/licenses/by-nc/4.0/" target="_blank" rel="noopener">CC-BY-NC</a>.</div> Relation A related resource This campaign is a reboot of FNHA's 2018 campaign, "Taking Care of Each Other". FNHA recycled the 2018 footage into these nine video shorts, featuring "the voices of Indigenous individuals", including Kim Calder, Dede Nelson, Andrea Medley, Tracey Morrison, and Len Pierre. Each video short contains just one individual. Description An account of the resource Born out of the "dual public health emergencies" of the overdose crisis and the COVID-19 pandemic, the FNHA released this "extensive, province-wide overdose prevention campaign" related to harm reduction, comparing the provincial response to both crises. Through the campaign, the FNHA argues that the response to COVID-19 has led to "unintended consequences" - exacerbating overdose deaths, especially among Indigenous peoples, due to the lockdown and "entrenched stigma" of substance use. Format The file format, physical medium, or dimensions of the resource Social Marketing Audience A class of entity for whom the resource is intended or useful. General Public 2 to 5 PWLLE 6 to 10 total individuals featured Age Mixture Dehumanization Includes Indigenous individuals Increases Overdose Risk Mixture of Classes Other Identities PWUD Are Human Beings PWUD Are Valuable Shift Attributions http://antistigma.info/files/original/0fbdb87d7b4760b68add80496d91545b.pdf e44594ad6e0c7786b68cffbec5d33153 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Anti-Stigma Campaigns (2009-2020) Moving Image A series of visual representations imparting an impression of motion when shown in succession. Examples include animations, movies, television programs, videos, zoetropes, or visual output from a simulation. Transcription Any written text transcribed from a sound This is an abridged transcript from the <a href="https://youtu.be/8LFMXPHrtE8" target="_blank" rel="noopener">Reducing Stigma</a> video. Tracey Morrison, President of Western Aboriginal Harm Reduction Services I would say I have these whammies against me, right? Like being a drug user and alcoholic, um… I live in the Downtown Eastside, I’m Aboriginal, I’m a woman, I’m a welfare bum, you know? And I don’t think of those as negatives. I think of them as- they’re what strengthen me. When I meet people, people don’t know- a lot of people don’t know that about me. And I’m like, “Well did you know these things about me?” And they’re like, “No…” And I’m like, “Wow.” I said, “See? That’s dropping stigma.” So many people are like, “Why do you tell people everything about your life?” I said, “Because I want people to know that we’re not bad people. We’re good people.” You know? We have families. I’m somebody’s sister. I’m somebody’s auntie. You know? It’s those kind of questions, those things, you know, everybody is here for a reason. The Creator put us here. Director Name (or names) of the person who produced the video <a href="https://www.asiayoungman.com/" target="_blank" rel="noopener">Asia Youngman</a>, "an award-winning Indigenous director and screenwriter" Location The location of the campaign British Columbia Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource "Taking Care of Each Other": Indigenous Harm Reduction Video Series Subject The topic of the resource Harm Reduction Creator An entity primarily responsible for making the resource First Nations Health Authority Vancouver Coastal Health Source A related resource from which the described resource is derived YouTube Playlist: <iframe width="560" height="315" src="https://www.youtube.com/embed/videoseries?list=PLDKOxTJMuk__d-sfu6VcralfrIxZy4Fkj" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="allowfullscreen"></iframe> Accompanying PDF Teaching Guide for this video series:  <a href="https://www.fnha.ca/Documents/FNHA-VCH-Taking-Care-of-Each-Other-Harm-Reduction-Video-Guide.pdf">https://www.fnha.ca/Documents/FNHA-VCH-Taking-Care-of-Each-Other-Harm-Reduction-Video-Guide.pdf</a> Date A point or period of time associated with an event in the lifecycle of the resource 2018-06-27 Rights Information about rights held in and over the resource "<a href="https://youtube.com/playlist?list=PLDKOxTJMuk__d-sfu6VcralfrIxZy4Fkj" target="_blank" rel="noopener">'Taking Care of Each Other': Indigenous Harm Reduction Video Series</a>" by <a href="https://www.fnha.ca/" target="_blank" rel="noopener">FNHA</a> and <a href="http://www.vch.ca/" target="_blank" rel="noopener">VCH</a> is licensed under <a href="https://creativecommons.org/licenses/by-nc/4.0/" target="_blank" rel="noopener">CC-BY-NC</a>. Description An account of the resource A collaboration between First Nations Health Authority and Vancouver Coastal Health, this campaign is a four-part video series covering the following topics: <ol> <li>Harm Reduction</li> <li>Indigenizing Harm Reduction</li> <li>Resisting (Reducing) Stigma</li> <li>Hopes for the Future</li> </ol> Accompanying the video series is a teaching guide (see attached PDF) with discussion questions. Many of the participants in the videos identify as people with lived experience, either in recovery or active use, but they are represented as experts. While no one explicitly mentions the intersection between substance use stigma and racism - likely because the intended audience is Indigenous communities - several folks link addiction to intergenerational trauma from land theft, forced removal of children, and colonization. Language A language of the resource English Type The nature or genre of the resource Curated Stories Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Specific Community Format The file format, physical medium, or dimensions of the resource Web-based Only Audience A class of entity for whom the resource is intended or useful. General Public 2 to 5 PWLLE 6 to 10 total individuals featured Barrier to Treatment Education Includes Indigenous individuals Mixture of Classes Morally Wrong Mostly Middle-Aged (45-60) Mostly professionals Other Identities PWUD Are Human Beings Structural/Historical/Political http://antistigma.info/files/original/3df971e872425c3408d1656a1401b6cf.pdf 6051c9164fc70ad2d240c8ed49a8a3d4 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Anti-Stigma Campaigns (2009-2020) Still Image A static visual representation. Examples include paintings, drawings, graphic designs, plans and maps. Recommended best practice is to assign the type Text to images of textual materials. Caption Social media post caption All ten Facebook posts used the same caption: "The Stop Overdose BC campaign was adapted by the North Bay Parry Sound Drug Strategy Committee, which includes Lisa Lurz, Addictions Counsellor at Nipissing First Nation and Laura Liberty, HIV Coordinator at the Anishinabek Nation. Recognizing the importance of dispelling stigma and stopping discrimination against people who use substances (including the Indigenous population which has been over-represented in overdose deaths during the COVID-19 pandemic), Lisa and Laura invited Chief and Council and community members to share their images and messages. Stop the Shame. Stop the Blame. Stop the Stigma." Each caption then included one of the following slogans: "HARM REDUCTION BUILDS CONNECTIONS" (x2) "HARM REDUCTION SAVES LIVES" (x2) "PEOPLE WHO USE DRUGS ARE PART OF OUR FAMILY. REACH OUT, HELP SOMEONE." "BUILDING CONNECTIONS WITH FAMILY AND COMMUNITY" "HARM REDUCTION MEETS PEOPLE WHERE THEY ARE" (x3) "HARM REDUCTION = NO JUDGEMENT" Location The location of the campaign Ontario Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Stop the Blame. Stop the Shame. Stop the Stigma. Creator An entity primarily responsible for making the resource Nipissing First Nation Subject The topic of the resource Harm Reduction Date A point or period of time associated with an event in the lifecycle of the resource 2020-12-11/2020-12-20 Language A language of the resource English Anishinaabemwin Type The nature or genre of the resource Images and Messages Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Specific Community Source A related resource from which the described resource is derived Facebook Posts: <iframe width="500" height="556" style="border: none; overflow: hidden;" src="https://www.facebook.com/plugins/post.php?href=https%3A%2F%2Fwww.facebook.com%2FNFNRecreation%2Fposts%2F3945897482106775&show_text=true&width=500" scrolling="no" frameborder="0" allowfullscreen="allowfullscreen" allow="autoplay; clipboard-write; encrypted-media; picture-in-picture; web-share"></iframe> Access all ten posts by clicking the left arrow. Description An account of the resource Intended to be an Indigenous adaptation of the "Stop Overdose BC" campaign, the North Bay Parry Sound Drug Strategy Committee "invited Chief and Council and community members to share their images and messages". This photo series was posted on the Nipissing First Nation Health Services Facebook page, centering its messaging around harm reduction and building connections. While it does not feature any intersections, it does mention the over-representation of Indigenous overdose deaths, especially during the pandemic. Each photo prominently displays the person's identity in the <a href="https://www.nfn.ca/culture-heritage/anishinaabemwin/">Nipissing First Nation's official language, Anishinaabemwin</a>, followed underneath by the equivalent word in English in a smaller font. Notably absent from the posts is the identity "drug user" (or "uses drugs"), diverging from the original "Stop Overdose BC" campaign, because the individuals photographed are real people, rather than stock photo models, the majority of whom are represented in a professional capacity in support of people who use drugs in the community. Format The file format, physical medium, or dimensions of the resource Social Marketing Audience A class of entity for whom the resource is intended or useful. General Public 11 or more total individuals featured Barrier to Treatment Includes supporters No PWLLE Other Identities Prejudice/Stereotypes/In your head PWUD Are Human Beings http://antistigma.info/files/original/7955a746c03c61221e3124bd70472a54.png dd8056bb56df8911907c6638237c1dcb Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Anti-Stigma Campaigns (2009-2020) Website A resource comprising of a web page or web pages and all related assets ( such as images, sound and video files, etc. ). Text Any textual data included in the document Shane's Story: Click <a href="https://news.interiorhealth.ca/news/end-the-stigma-shanes-story/">here</a> to read Shane's full story. "Having experienced both substance use issues and homelessness, they know about shame and blame firsthand. 'Every homeless or drug addicted person I know has been impacted by stigma. If you carry a back-pack, you’re not allowed to use a washroom, even in a business where you eat every day,' Shane says. 'Stigma is everywhere. We need to get rid of it, for everyone. Not just for the homeless or addicted but as a race.' He pauses. 'Whoa I’m getting deep now, holy cow.' He laughs to lighten the mood, but his words are true. It was the impact of stigma that spurred Shane to begin advocating for marginalized people in their community. He is a co-founder of VEPAD – Vernon Entrenched People Against Discrimination – a support group of sorts, that is active in harm reduction efforts, community clean-ups, and education. 'Don’t paint everybody with the same brush and don’t be so quick to judge. It can happen to anyone. I’m proof of that,' Shane says. 'I come from an upper middle class family. I was always a confident person until 10 years ago.' Rachel's Story:  00:04 I had a low self-esteem. I felt crappy. I wouldn’t feel that I was worthy. I… wasn’t good enough for myself, or I’m not good enough for my spouse or not good enough to be a sister, a daughter, or a mother. It was hard… And then to be with, um, strangers. I mean, ‘oh she’s a- she’s a druggie. She does drugs. She’s not gonna, um, do with anything [sic] with her life.’ But I mean, I am. I’m… I’m doing more with my life now than- 00:46 I’m wanting to get off the drugs and better myself. And then after my… mom passed away, I wasn’t doing drugs at the time. I quit. So I’m happy that my mom got to see that I was trying to… better myself and better my life. 01:13 All of us, we are all equal. We all have our own paths to walk. We’re not rude, we’re not mean. We- we want just the same as you, to live life and be happy. 'I’d never used drugs in my life. I didn’t drink much. All of a sudden one night I had a line of cocaine put in front of me, and I fell in love with it right then and there. I couldn’t get enough of it. I lost everything to it.' The stigma surrounding homelessness and substance use weighs on you, Shane says, until you are looking down all the time and it feels like nobody cares about you." Location The location of the campaign British Columbia Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource End Stigma (Interior Health) Creator An entity primarily responsible for making the resource Interior Health Source A related resource from which the described resource is derived Interior Health's "Stigma and Substance Use" Video Playlist: <iframe width="560" height="315" src="https://www.youtube.com/embed/videoseries?list=PLws0NwJdLuYQrZKOMDE28ZiYVccny95L1" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="allowfullscreen"></iframe> Interior Health Blog Posts: <a href="https://www.interiorhealth.ca/stories/stop-the-harm-jills-story">"End the stigma: Jill's story"</a> <a href="https://www.interiorhealth.ca/stories/end-the-stigma-shanes-story">"End the stigma: Shane's story"</a> <a href="https://www.interiorhealth.ca/stories/end-the-stigma-brians-story">"End the stigma: Brian's story"</a> <a href="https://www.interiorhealth.ca/stories/end-the-stigma-rachels-story">"End the stigma: Rachel's Story"</a> Date A point or period of time associated with an event in the lifecycle of the resource 2020-03-02/2020-11-13 Language A language of the resource English Type The nature or genre of the resource Curated Stories Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant County/Regional Description An account of the resource Notable for including the narrative of a person in active use, "End Stigma" is a "four part series of stories and videos about the stigma faced by those impacted by substance use". Interior Health also cut together a 30-second version of each person's story; each person had an accompanying blog post on Interior Health's <a href="https://news.interiorhealth.ca/">subdomain for news</a>. Format The file format, physical medium, or dimensions of the resource Social Marketing Audience A class of entity for whom the resource is intended or useful. General Public 2 to 5 PWLLE 6 to 10 total individuals featured 70-99% Men Addiction Does Not Discriminate Age Mixture Barrier to Treatment Classism Includes Indigenous individuals Mixture of Classes Prejudice/Stereotypes/In your head Sharing Personal Stories Shift Attributions http://antistigma.info/files/original/d1e9c821f4e79398e5f20a84f9da3d4b.png 48ee29c78b935bd2f323be52a413d6fa Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Anti-Stigma Campaigns (2009-2020) Interactive Resource A resource requiring interaction from the user to be understood, executed, or experienced. Examples include forms on Web pages, applets, multimedia learning objects, chat services, or virtual reality environments. Location The location of the campaign Canada Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Know More Creator An entity primarily responsible for making the resource Health Canada Source A related resource from which the described resource is derived Campaign Website: <a href="https://knowmoreopioids.ca/" target="_blank" rel="noopener">https://knowmoreopioids.ca/</a> Health Canada enlisted the help of experiential marketing agency Proof Experiences: <a href="https://www.proofexperiences.com/work/health-canada/" target="_blank" rel="noopener">https://www.proofexperiences.com/work/health-canada/</a> Date A point or period of time associated with an event in the lifecycle of the resource 2018-10 Language A language of the resource English French Type The nature or genre of the resource Images and Messages Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant National Description An account of the resource Targeted toward teenagers and young adults, the Know More tour, originally in-person, visited high schools, events, and summer festivals to facilitate interactive activities on problematic opioid use. Along with addressing stigma towards people who use drugs, the tour also covered the following modules: <ul> <li>Opioids</li> <li>Fentanyl</li> <li>Signs of an opioid overdose <ul> <li>Overdose awareness and the overdose crisis in Canada</li> <li>Information about Canada's Good Samaritan Drug Overdose Act</li> </ul> </li> <li>Naloxone</li> </ul> Now offered in an interactive virtual format due to the COVID-19 pandemic, the stigma module defines stigma, identifies the impacts of stigma on people who use drugs, and advocates for reducing stigma through changing language. To do so, video, audio, and text materials from other sources, including other Health Canada campaigns, are embedded into the module. Rights Information about rights held in and over the resource "<a href="https://knowmoreopioids.ca/" target="_blank" rel="noopener">Know More</a><a href="https://www.canada.ca/en/health-canada/services/video/end-stigma-campaign.html"></a>" by <a href="https://www.canada.ca/en/services/health.html" target="_blank" rel="noopener">Health Canada</a> is licensed under <a href="https://creativecommons.org/licenses/by-nc-nd/4.0/" target="_blank" rel="noopener">CC BY-NC-ND</a>. Format The file format, physical medium, or dimensions of the resource Social Marketing Audience A class of entity for whom the resource is intended or useful. General Public 100% Middle & Upper class 11 or more PWLLE 11 or more total individuals featured 70-99% White 70-99% Youth (<29y) Addiction Does Not Discriminate Barrier to Treatment Includes Asian/Middle-Eastern individuals Includes Black individuals Includes Older Adults (60+) Includes potential users Mostly PWUD Mostly younger individuals Prejudice/Stereotypes/In your head http://antistigma.info/files/original/309d3f1159cbdd00191b513d83c7aecd.pdf 05b2c7bb7ccdd8f710eee3df76bb1888 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Anti-Stigma Campaigns (2009-2020) Moving Image A series of visual representations imparting an impression of motion when shown in succession. Examples include animations, movies, television programs, videos, zoetropes, or visual output from a simulation. Transcription Any written text transcribed from a sound Emily Ogborne-Hill: "A lot of the general public may only know of addiction through a movie character or a TV show or a badly written, stigmatizing article in the newspaper. That might be their only experience with addiction." Jane Buxton: "I think we have to think about the terminology that we use." [A slide appears with the heading "Use People First Language". Text with a light orange background washes onto screen, displaying a white check mark to the left of "Person who uses opioids". A white "vs" appears underneath. Text with a red background washes onto screen, displaying a white "X" to the left of "Opioid user or Addict".] Jane Buxton: "We have to listen to the voice of people who use substances. Avoid the othering that get people to think about it and talk about it." [A slide appears with the heading "Use Language that Promotes Recovery". Text with a light orange background washes onto screen, displaying a white check mark to the left of "Person experiencing barriers to accessing services". A white "vs" appears underneath. Text with a red background washes onto screen, displaying a white "X" to the left of "Unmotivated OR Non-compliant".] Emily Ogborne-Hill: "We do tend to pander in the media a lot to the moral side of harm reduction. I think if we just change the dialogue and spoke only in terms of health, I think it would change the perception of the general population as well." [A slide appears with the heading "Use Language that Reflects the Medical Nature of Substance Use Disorders". Text with a light orange background washes onto screen, displaying a white check mark to the left of "Person experiencing problems with substance use". A white "vs" appears underneath. Text with a red background washes onto screen, displaying a white "X" to the left of "Abuser OR Junkie".] Margot Kuo: "What are people's stories with substances? How did they come to be where they are? How do they cope with their everyday life? And once you start hearing that information, I think that does more to the issue of stigma." [A slide appears with the heading "Avoid Slang and Idioms". Text with a light orange background washes onto screen, displaying a white check mark to the left of "Positive test results OR Negative test results". A white "vs" appears underneath. Text with a red background washes onto screen, displaying a white "X" to the left of "Dirty test results OR Clean test results".] Sheila Martens: "That is work that has to be done, creating a safer place with less stigma." Location The location of the campaign British Columbia Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Toward the Heart: Language Matters Creator An entity primarily responsible for making the resource BC Centre for Disease Control Language A language of the resource English Type The nature or genre of the resource Education Only Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant State/Provincial Source A related resource from which the described resource is derived "Language Matters: Creating a safer space with less stigma" Vimeo Video:<iframe width="640" height="360" src="https://player.vimeo.com/video/264095540?h=232e54d71c&color=b4202a&title=0&byline=0&portrait=0" frameborder="0" allow="autoplay; fullscreen; picture-in-picture" allowfullscreen="allowfullscreen"></iframe> Campaign Website: <a href="https://towardtheheart.com/reducing-stigma" target="_blank" rel="noopener">https://towardtheheart.com/reducing-stigma</a> Date A point or period of time associated with an event in the lifecycle of the resource 2018-04-10 Subject The topic of the resource Harm Reduction Description An account of the resource The BC Centre for Disease Control (BCCDC) enlisted the help of social justice-oriented creative and digital agency, <a href="https://hellocoolworld.com/" target="_blank" rel="noopener">Hello Cool World Media</a>, to custom build a harm reduction showcase called Toward the Heart. According to <a href="https://hellocoolworld.com/#!?q=ajax_portfolio&nid=62" target="_blank" rel="noopener">Hello Cool World</a>, the phrase "toward the heart" is "a reference to the injection technique of always inserting a needle in the direction of blood flow—which helps convey a compassionate approach to health care". BCCDC teamed up with Hello Cool World to create a video on reducing stigma through language. In addition to this video, the BCCDC Harm Reduction Team released a corresponding PDF with "4 guidelines to using non-stigmatizing language". Rights Information about rights held in and over the resource Copyright © 2021, Toward the Heart. All Rights Reserved Format The file format, physical medium, or dimensions of the resource Web-based Only Audience A class of entity for whom the resource is intended or useful. General Public 2 to 5 total individuals featured Barrier to Treatment Change Language Education Mostly professionals No PWLLE Prejudice/Stereotypes/In your head Shift Attributions http://antistigma.info/files/original/469c2193ccf606d41942666b85999adb.pdf a144479384082f5eb760538f7067b402 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Anti-Stigma Campaigns (2009-2020) Moving Image A series of visual representations imparting an impression of motion when shown in succession. Examples include animations, movies, television programs, videos, zoetropes, or visual output from a simulation. Location The location of the campaign Ontario Transcription Any written text transcribed from a sound Rachel Cybulski Hairstylist and Yoga Instructor 00:36 My addiction started in the hospital setting. With opiates, uh, your tolerance continues to go up; there’s, like, no ceiling. It’s just like, your tolerance goes up to medication, and then every stage of the healing, my pain would go up. … 01:37 ‘cause I felt like I couldn’t talk to my friends and family about it because I couldn’t ever admit that I had an addiction, ‘cause I didn’t want my husband to leave me. That part of it was really hard. 01:35 I, um… knew a girl who could get me pills like Dilaudid or Percocet or… One time, she couldn’t find any pills for me, and she’s like, “I… have some heroin, though,” and, literally within, like, two or three months of that first time I tried heroin, I lost my job, I lost my husband, I lost my house. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource People Who Use Drugs Are Real People (Durham Region) Creator An entity primarily responsible for making the resource Durham Region Health Department Date A point or period of time associated with an event in the lifecycle of the resource 2019-06 Language A language of the resource English Type The nature or genre of the resource Curated Stories Images and Messages Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant County/Regional Source A related resource from which the described resource is derived "Opioids and Overdose Prevention" YouTube Playlist: <iframe width="560" height="315" src="https://www.youtube.com/embed/videoseries?list=PLsFkC_TFOQxnp-TB49RmT3D6swNuV9ehq" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="allowfullscreen"></iframe> "Opioids and Overdose Prevention" Webpage: <a href="https://www.durham.ca/en/health-and-wellness/drugs.aspx">https://www.durham.ca/en/health-and-wellness/drugs.aspx</a> Subject The topic of the resource Opioid Crisis Description An account of the resource This campaign builds on the "Stop Overdose BC" concept by integrating four related videos on opioids and overdose prevention, demonstrating the impact of the opioid crisis on real people in the Durham Region. The videos focus on the opioid crisis in Durham Region, finding a solution to the opioid crisis, the importance of a caring community, and the reality of the opioid crisis. They feature a mayor, police officer and chief of police, medical officer, deputy fire chief, director of mental health and addictions, registered nurse, and a couple people with lived experience. Like the original concept, the campaign posters use stock photo models; however, instead of the "drug user" identity label, this campaign chose to incorporate person-first language: "uses drugs". Format The file format, physical medium, or dimensions of the resource Social Marketing Audience A class of entity for whom the resource is intended or useful. General Public 100% Middle & Upper class 11 or more PWLLE 11 or more total individuals featured Addiction Does Not Discriminate Age Mixture Barrier to Treatment Includes Asian/Middle-Eastern individuals Includes Black individuals Includes Trans/non-binary Other Identities Recovery Is Possible Stock Photography http://antistigma.info/files/original/90f48642e07e76bc85d4fbe5ea731c35.png 2b6cffe8ac7f4afefe8aab74918516d0 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Anti-Stigma Campaigns (2009-2020) Website A resource comprising of a web page or web pages and all related assets ( such as images, sound and video files, etc. ). Location The location of the campaign British Columbia Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Stop Stigma. Save Lives. Creator An entity primarily responsible for making the resource Northern Health Source A related resource from which the described resource is derived Campaign Posters (PDF): <object width="423" height="423" data="/files/original/37StopStigmaSaveLivesposters.pdf" type="application/pdf"> <iframe src="/files/original/37StopStigmaSaveLivesposters.pdf" style="border: none;" width="423" height="423"> This browser does not support PDFs. Please download the PDF to view it: <a href="/files/original/37StopStigmaSaveLivesposters.pdf">Download PDF</a> </iframe></object> "Stop Stigma. Save Lives" YouTube Playlist: <iframe width="560" height="315" src="https://www.youtube.com/embed/videoseries?list=PL9krkje3uygKuMA_BrwmiZXrCWdFqAL-n" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="allowfullscreen"></iframe> Campaign Webpage: <a href="https://www.northernhealth.ca/health-topics/stigma" target="_blank" rel="noopener">https://www.northernhealth.ca/health-topics/stigma</a> Date A point or period of time associated with an event in the lifecycle of the resource 2017-03 Language A language of the resource English Type The nature or genre of the resource Curated Stories Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant County/Regional Rights Information about rights held in and over the resource "<a href="https://www.northernhealth.ca/health-topics/stigma" target="_blank" rel="noopener">Stop Stigma. Save Lives.</a>" by <a href="https://www.northernhealth.ca/" target="_blank" rel="noopener">Northern Health</a> is licensed under <a href="https://creativecommons.org/licenses/by-nc-nd/4.0/" target="_blank" rel="noopener">CC BY-NC-ND</a>. Description An account of the resource Unique for its representation of intersecting oppressions and active drug use, Northern Health's antistigma campaign features the narratives of nine people with lived and living experience (five in active use and four in recovery) and two family members in text, video, and poster formats. Additionally, recorded transcripts of participants' video interviews are hosted on the campaign webpage. Split into four parts, the video series touches upon the following topics: <ol> <li>The impact of empathy;</li> <li>Preventing overdoses;</li> <li>Experiences of stigma;</li> <li>and Labels stick & labels hurt.</li> </ol> In response to the overdose crisis, several participants recommended implementing supervised consumption or injection sites across the province, as well as more accessible harm reduction services. Further, those with lived and living experience expressed the desire for respect and to be treated like human beings. Format The file format, physical medium, or dimensions of the resource Social Marketing Audience A class of entity for whom the resource is intended or useful. General Public 11 or more total individuals featured 6 to 10 PWLLE 70-99% Close to the Street Age Mixture Classism Healthcare-focused Includes Indigenous individuals Other Identities Racism Sex Worker Stigma Sharing Personal Stories Structural/Historical/Political