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                  <text>Anti-Stigma Campaigns (2009-2020)</text>
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              <text>Saskatchewan</text>
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              <text>&lt;strong&gt;Addictions Crisis Video:&lt;/strong&gt;&lt;br /&gt;&lt;br /&gt;&#13;
&lt;table&gt;&#13;
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&lt;p&gt;&lt;b&gt;Time Code&lt;/b&gt;&lt;/p&gt;&#13;
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&lt;p&gt;&lt;b&gt;Speaker&lt;/b&gt;&lt;/p&gt;&#13;
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&lt;p&gt;&lt;span style="font-weight: 400;"&gt;00:00:00&lt;/span&gt;&lt;/p&gt;&#13;
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&lt;p&gt;&lt;span style="font-weight: 400;"&gt;Megan&lt;/span&gt;&lt;/p&gt;&#13;
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&lt;p&gt;&lt;span style="font-weight: 400;"&gt;My name is Megan, I’m 25 years old, and I’ve overdosed three times.&lt;/span&gt;&lt;/p&gt;&#13;
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&lt;p&gt;&lt;span style="font-weight: 400;"&gt;00:01:47&lt;/span&gt;&lt;/p&gt;&#13;
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&lt;p&gt;&lt;span style="font-weight: 400;"&gt;Megan&lt;/span&gt;&lt;/p&gt;&#13;
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&lt;p&gt;&lt;span style="font-weight: 400;"&gt;I grew up in a- in a really good- a really good family. We were always close.&lt;/span&gt;&lt;/p&gt;&#13;
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&lt;p&gt;&lt;span style="font-weight: 400;"&gt;00:01:54&lt;/span&gt;&lt;/p&gt;&#13;
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&lt;p&gt;&lt;span style="font-weight: 400;"&gt;Sherry&lt;/span&gt;&lt;/p&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;(Megan’s Mother)&lt;/span&gt;&lt;/p&gt;&#13;
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&lt;p&gt;&lt;span style="font-weight: 400;"&gt;Megan was the… perfect child. [laughs] Really good friends, loved sports, she was every parent’s dream, I’m sure, every parent’s.&lt;/span&gt;&lt;/p&gt;&#13;
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&lt;p&gt;&lt;span style="font-weight: 400;"&gt;00:02:05&lt;/span&gt;&lt;/p&gt;&#13;
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&lt;p&gt;&lt;span style="font-weight: 400;"&gt;Megan&lt;/span&gt;&lt;/p&gt;&#13;
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&lt;p&gt;&lt;span style="font-weight: 400;"&gt;When I got into the drugs, there was just no stopping.&lt;/span&gt;&lt;/p&gt;&#13;
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&lt;p&gt;&lt;span style="font-weight: 400;"&gt;00:02:35&lt;/span&gt;&lt;/p&gt;&#13;
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&lt;p&gt;&lt;span style="font-weight: 400;"&gt;Megan&lt;/span&gt;&lt;/p&gt;&#13;
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&lt;p&gt;&lt;span style="font-weight: 400;"&gt;It can control you. It controlled me. The last thing, basically, that I remember is I was standing in the kitchen. I took the one pill, and I took the other pill, then when they collided in my system, it basically tranquilized me.&lt;/span&gt;&lt;/p&gt;&#13;
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                <text>Making the Difference: On the frontlines of the addiction and opioid crisis in Saskatchewan</text>
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                <text>&lt;strong&gt;"Addictions" YouTube playlist page:&lt;br /&gt;&lt;/strong&gt;&lt;a href="https://www.youtube.com/playlist?list=PLhn3oDV7X99FPkS7EOezq-Cmkw7_c7GgP"&gt;https://www.youtube.com/playlist?list=PLhn3oDV7X99FPkS7EOezq-Cmkw7_c7GgP&lt;/a&gt;&lt;br /&gt;&lt;strong&gt;&lt;br /&gt;"Addictions" YouTube video playlist:&lt;br /&gt;&lt;/strong&gt;&lt;iframe width="560" height="315" src="https://www.youtube.com/embed/videoseries?list=PLhn3oDV7X99FPkS7EOezq-Cmkw7_c7GgP" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="allowfullscreen"&gt;&lt;/iframe&gt;&lt;br /&gt;&lt;strong&gt;&lt;br /&gt;"Canadian Addictions Crisis" YouTube playlist page:&lt;br /&gt;&lt;/strong&gt;&lt;a href="https://www.youtube.com/playlist?list=PLhn3oDV7X99GJe6V_GR8LVWOxCjv98VSv"&gt;https://www.youtube.com/playlist?list=PLhn3oDV7X99GJe6V_GR8LVWOxCjv98VSv&lt;/a&gt;&lt;strong&gt;&lt;br /&gt;&lt;br /&gt;Campaign site &lt;/strong&gt;(defunct):&lt;br /&gt;&lt;a href="https://makingthedifference.ca/addiction-and-crisis" target="_blank" rel="noopener"&gt;https://makingthedifference.ca/addiction-and-crisis&lt;/a&gt;</text>
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                <text>A short documentary that was later cut and used as pre-roll advertisements that played on social media and at hospitals, this Saskatchewan-based campaign aimed to raise awareness about the ongoing drug addictions crisis, highlighting that Saskatchewan had higher rates of overdose than any other province. Each clip has a grim, urgent tone and features insight from service providers and parents, complemented by quick statistics on addiction across Canada. In every video's closing, an invitation is extended to viewers to visit the (now defunct) campaign webpage to learn more about the addictions crisis. (&lt;em&gt;Note: the linked YouTube playlists had been renamed.&lt;/em&gt;)&lt;br /&gt;&lt;br /&gt;Two YouTube playlists are linked in this entry:&amp;nbsp; the&amp;nbsp; &lt;em&gt;Addictions&lt;/em&gt; playlist and the&amp;nbsp;&lt;em&gt;Canadian Addictions Crisis&amp;nbsp;&lt;/em&gt;playlist. The &lt;i&gt;Addictions&lt;/i&gt; playlist includes both longer-form clips from the documentary and short pre-roll clips, whereas the &lt;em&gt;Canadian Addictions Crisis&lt;/em&gt; playlist includes only the latter.</text>
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                <text>Saskatchewan Union of Nurses (SUN)</text>
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                <text>2019-04-01</text>
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                <text>Social Marketing</text>
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        <name>Recovery Is Possible</name>
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                  <text>Anti-Stigma Campaigns (2009-2020)</text>
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                <text>Opioids Don't Discriminate (Strathcona County)</text>
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                <text>&lt;strong&gt;Campaign Development YouTube video :&lt;/strong&gt;&lt;br /&gt;&lt;iframe width="560" height="315" src="https://www.youtube.com/embed/qN3ChlAJqVc" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="allowfullscreen"&gt;&lt;/iframe&gt;&lt;br /&gt;&lt;br /&gt;&lt;strong&gt;Campaign Creator site:&lt;/strong&gt;&lt;br /&gt;&lt;a href="https://www.strathcona.ca/community-families/community-programs/drug-strategy/" target="_blank" rel="noopener"&gt;https://www.strathcona.ca/community-families/community-programs/drug-strategy/&lt;/a&gt;&lt;br /&gt;&lt;br /&gt;&lt;strong&gt;Alberta Doctors' Digest article on the exhibit&lt;/strong&gt;:&lt;br /&gt;&lt;a href="https://add.albertadoctors.org/issues/september-october-2019/opioids-dont-discriminate-interactive-experience/" target="_blank" rel="noopener"&gt;https://add.albertadoctors.org/issues/september-october-2019/opioids-dont-discriminate-interactive-experience/&lt;/a&gt;&lt;br /&gt;&lt;br /&gt;&lt;strong&gt;Sherwood Park News article on awards:&lt;/strong&gt;&lt;br /&gt;&lt;a href="https://www.sherwoodparknews.com/news/local-news/countys-opioids-exhibit-receives-high-praise" target="_blank" rel="noopener"&gt;https://www.sherwoodparknews.com/news/local-news/countys-opioids-exhibit-receives-high-praise&lt;/a&gt;&lt;br /&gt;&lt;br /&gt;&lt;strong&gt;Campaign "Do-it-yourself"&lt;/strong&gt; &lt;strong&gt;Kit &lt;/strong&gt;&lt;em&gt;(will automatically download)&lt;/em&gt;:&lt;br /&gt;&lt;a href="https://www.strathcona.ca/files/files/fcs_oddie-diy-kit-spreads.pdf" target="_blank" rel="noopener"&gt;https://www.strathcona.ca/files/files/fcs_oddie-diy-kit-spreads.pdf&lt;/a&gt;</text>
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                <text>Winning awards for innovation and excellence, the &lt;em&gt;Opioids Don't&lt;/em&gt;&amp;nbsp;&lt;em&gt;Discriminate&lt;/em&gt; campaign is an interactive experience held in Strathcona County, where visitors were able to walk and follow the stories of three individuals affected by the opioid crisis, reading vignettes and seeing events unfold in environmental models (including a car accident, a teenager's bedroom and an emergency room). Based on real experiences in the community, these stories followed a well-to-do father who spirals into opioid addiction after being prescribed opioids for a recreational hockey injury, a teenager who succumbs to opioid addiction after struggling with a new life, and the teenager's mom who had to navigate through the near-death experience of her child. Visitors also filled out pre- and post-experience surveys, with results indicating that most having gained a better understanding of and greater empathy for those fighting opioid addiction. Through six days, this exhibit attracted more than 1200 participants and inspired the making of a "do-it-yourself" kit on how to create similar exhibits, leading to recreations of this experience in other municipalities around the province.</text>
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                <text>&lt;strong&gt;Related Website (featured on campaign posters):&lt;/strong&gt;&lt;br /&gt;&lt;a href="https://www.saskatchewan.ca/opioids#utm_campaign=q2_2015&amp;amp;utm_medium=short&amp;amp;utm_source=%2Fopioids"&gt;https://www.saskatchewan.ca/opioids&lt;/a&gt;</text>
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                <text>Campaign posters and ads pushed traffic to the website above which also includes an updated version of the campaign poster that differs slightly from the file above (the initial version of the poster launched in 2020). Slight differences include:&lt;br /&gt;&#13;
&lt;ul&gt;&#13;
&lt;li&gt;Altered sub tag line from "Anyone is at risk of an overdose" to "If you or someone you know uses opioids"&lt;/li&gt;&#13;
&lt;li&gt;Adjustments in harm reduction tips language&lt;/li&gt;&#13;
&lt;li&gt;Inclusion of National Overdose Response System (NORS) phone numeber in newer version&lt;/li&gt;&#13;
&lt;li&gt;Replacement of one darker haired woman stock image from the photo banner with a lighter haired woman stock image&lt;/li&gt;&#13;
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&lt;p class="p1"&gt;&lt;span class="s1"&gt;(ii) Target audiences- &lt;/span&gt;Adults, ages 19-59; family and friends of people who misuse opioids, and health care providers.&lt;/p&gt;&#13;
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&lt;p class="p2"&gt;www.saskatchewan.ca/opioids&lt;/p&gt;</text>
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              <text>"People Who Use Substances and Employment" 0:03:05&#13;
"Peer Workers - Interactions with Other Professionals" 0:02:12&#13;
"People Who Use Drugs and Primary Care" 0:02:39&#13;
"Hierarchies of Perceived Acceptable Substances and Modes of Ingestion" 0:03:28&#13;
"Inequity Faced by Peers/Experiential Workers in the Workplace" 0:02:35</text>
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              <text>Hierarchies of Perceived Acceptable Substances and Modes of Ingestion:&lt;br /&gt;&#13;
&lt;table&gt;&#13;
&lt;tbody&gt;&#13;
&lt;tr&gt;&#13;
&lt;td&gt;&#13;
&lt;p&gt;&lt;b&gt;Time Code&lt;/b&gt;&lt;/p&gt;&#13;
&lt;/td&gt;&#13;
&lt;td&gt;&#13;
&lt;p&gt;&lt;b&gt;Speaker&lt;/b&gt;&lt;/p&gt;&#13;
&lt;/td&gt;&#13;
&lt;td&gt;&#13;
&lt;p&gt;&lt;b&gt;&amp;nbsp; &amp;nbsp; &amp;nbsp;Audio&lt;/b&gt;&lt;/p&gt;&#13;
&lt;/td&gt;&#13;
&lt;td&gt;&#13;
&lt;p&gt;&lt;b&gt;Video&lt;/b&gt;&lt;/p&gt;&#13;
&lt;/td&gt;&#13;
&lt;/tr&gt;&#13;
&lt;tr&gt;&#13;
&lt;td&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;00:00:11&lt;/span&gt;&lt;/p&gt;&#13;
&lt;/td&gt;&#13;
&lt;td&gt;&lt;/td&gt;&#13;
&lt;td&gt;&lt;/td&gt;&#13;
&lt;td&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;Extreme close up of Amber in bed, eyes open and holding back tears. She quietly pulls back the covers and gets out of bed, revealing the back of a man next to her in the bed. He is not wearing a shirt. The man rolls over slightly. We find out this man is Amber’s father.&lt;/span&gt;&lt;/p&gt;&#13;
&lt;/td&gt;&#13;
&lt;/tr&gt;&#13;
&lt;tr&gt;&#13;
&lt;td&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;00:00:37&lt;/span&gt;&lt;/p&gt;&#13;
&lt;/td&gt;&#13;
&lt;td&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;Dad&lt;/span&gt;&lt;/p&gt;&#13;
&lt;/td&gt;&#13;
&lt;td&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;Where are you going?&lt;/span&gt;&lt;/p&gt;&#13;
&lt;/td&gt;&#13;
&lt;td&gt;&lt;/td&gt;&#13;
&lt;/tr&gt;&#13;
&lt;tr&gt;&#13;
&lt;td&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;00:00:40&lt;/span&gt;&lt;/p&gt;&#13;
&lt;/td&gt;&#13;
&lt;td&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;Amber&lt;/span&gt;&lt;/p&gt;&#13;
&lt;/td&gt;&#13;
&lt;td&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;I’m just going to the bathroom, Dad.&lt;/span&gt;&lt;/p&gt;&#13;
&lt;/td&gt;&#13;
&lt;td&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;The camera remains on the dad in bed. We do not see Amber when she replies.&lt;/span&gt;&lt;/p&gt;&#13;
&lt;/td&gt;&#13;
&lt;/tr&gt;&#13;
&lt;tr&gt;&#13;
&lt;td&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;00:00:46&lt;/span&gt;&lt;/p&gt;&#13;
&lt;/td&gt;&#13;
&lt;td&gt;&lt;/td&gt;&#13;
&lt;td&gt;&lt;/td&gt;&#13;
&lt;td&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;Amber stands in front of the bathroom mirror. She quickly stuffs her things into a backpack and zips it closed. She puts on a hoodie then slings the backpack over her shoulder. She exits the bathroom.&lt;/span&gt;&lt;/p&gt;&#13;
&lt;/td&gt;&#13;
&lt;/tr&gt;&#13;
&lt;tr&gt;&#13;
&lt;td&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;00:01:13&lt;/span&gt;&lt;/p&gt;&#13;
&lt;/td&gt;&#13;
&lt;td&gt;&lt;/td&gt;&#13;
&lt;td&gt;&lt;/td&gt;&#13;
&lt;td&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;Extreme close up of Amber looking to her right.&lt;/span&gt;&lt;/p&gt;&#13;
&lt;/td&gt;&#13;
&lt;/tr&gt;&#13;
&lt;tr&gt;&#13;
&lt;td&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;00:01:16&lt;/span&gt;&lt;/p&gt;&#13;
&lt;/td&gt;&#13;
&lt;td&gt;&lt;/td&gt;&#13;
&lt;td&gt;&lt;/td&gt;&#13;
&lt;td&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;We see who Amber is looking at: her mother in a robe sitting on the couch and holding a mug. Amber walks away, while her mother continues to look in her direction.&lt;/span&gt;&lt;/p&gt;&#13;
&lt;/td&gt;&#13;
&lt;/tr&gt;&#13;
&lt;/tbody&gt;&#13;
&lt;/table&gt;</text>
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                <text>&lt;strong&gt;"Compassionate Action: An Anti-Stigma Campaign" YouTube Playlist:&lt;br /&gt;&lt;/strong&gt;&lt;iframe width="560" height="315" src="https://www.youtube.com/embed/videoseries?list=PLmL6X34X2U1tvIw8E2iKmPBaHT-IkBowR" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="allowfullscreen"&gt;&lt;/iframe&gt;</text>
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                <text>&lt;strong&gt;Campaign webpage:&lt;/strong&gt;&lt;br /&gt;&lt;a href="https://towardtheheart.com/peer2peer-project" target="_blank" rel="noopener"&gt;https://towardtheheart.com/peer2peer-project&lt;/a&gt; (scroll to the bottom of the page for anti-stigma campaign description)</text>
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        <name>Includes Black individuals</name>
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        <name>Includes stigmatizers</name>
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        <name>PWUD Are Valuable</name>
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              <text>"Critical Condition: The Opioid Crisis in Grande Prairie" 0:26:46</text>
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              <text>Alberta</text>
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              <text>&lt;strong&gt;1st Phase Campaign Video:&lt;/strong&gt;&lt;br /&gt;&#13;
&lt;table&gt;&#13;
&lt;tbody&gt;&#13;
&lt;tr&gt;&#13;
&lt;td&gt;&#13;
&lt;p&gt;&lt;b&gt;Time Code&lt;/b&gt;&lt;/p&gt;&#13;
&lt;/td&gt;&#13;
&lt;td&gt;&#13;
&lt;p&gt;&lt;b&gt;Speaker&lt;/b&gt;&lt;/p&gt;&#13;
&lt;/td&gt;&#13;
&lt;td&gt;&#13;
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&lt;/td&gt;&#13;
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&lt;td&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;00:00:40&lt;/span&gt;&lt;/p&gt;&#13;
&lt;/td&gt;&#13;
&lt;td&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;Lisa&lt;/span&gt;&lt;/p&gt;&#13;
&lt;/td&gt;&#13;
&lt;td&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;I was just so unprepared. I just had- I just thought- I really believed that if I kind of did what I needed to do as a mom and look after- looked after them well and gave them, you know, opportunities, and- and loved them well that it just wouldn’t touch us. I don’t know why I thought it wouldn’t touch us.&lt;/span&gt;&lt;/p&gt;&#13;
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&lt;p&gt;&lt;span style="font-weight: 400;"&gt;00:01:23&lt;/span&gt;&lt;/p&gt;&#13;
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&lt;p&gt;&lt;span style="font-weight: 400;"&gt;Stephanie&lt;/span&gt;&lt;/p&gt;&#13;
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&lt;p&gt;&lt;span style="font-weight: 400;"&gt;I know that she didn’t use opioids like fentanyl and that sort of thing, like, a lot. Like, I actually have- I don’t know if she ever did before the time that she passed away.&lt;/span&gt;&lt;/p&gt;&#13;
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&lt;p&gt;&lt;span style="font-weight: 400;"&gt;00:03:22&lt;/span&gt;&lt;/p&gt;&#13;
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&lt;p&gt;&lt;span style="font-weight: 400;"&gt;Lisa&lt;/span&gt;&lt;/p&gt;&#13;
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&lt;p&gt;&lt;span style="font-weight: 400;"&gt;Weed was the thing that I was trying to address. It u- it used to be a big deal in my world. I used to think, “Oh my god,” you know, “I can’t believe this is happening,” and if that was my only problem now, boy, it would just be so simple. But I didn’t really know that it was, um, out of control until probably he was 16, I think, when it was really out of control.&lt;/span&gt;&lt;/p&gt;&#13;
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&lt;p&gt;&lt;span style="font-weight: 400;"&gt;00:05:13&lt;/span&gt;&lt;/p&gt;&#13;
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&lt;p&gt;&lt;span style="font-weight: 400;"&gt;Tyla Savard&lt;/span&gt;&lt;/p&gt;&#13;
&lt;p&gt;&lt;i&gt;&lt;span style="font-weight: 400;"&gt;Moms Stop the Harm&lt;/span&gt;&lt;/i&gt;&lt;/p&gt;&#13;
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&lt;p&gt;&lt;span style="font-weight: 400;"&gt;But because of the strength of fentanyl, you’re addicted to it just being exposed to it, like 1, 2, by 3 times you’re definitely attached to it.&lt;/span&gt;&lt;/p&gt;&#13;
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&lt;p&gt;&lt;span style="font-weight: 400;"&gt;00:05:27&lt;/span&gt;&lt;/p&gt;&#13;
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&lt;p&gt;&lt;span style="font-weight: 400;"&gt;Tammy&lt;/span&gt;&lt;/p&gt;&#13;
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&lt;p&gt;&lt;span style="font-weight: 400;"&gt;Fentanyl is in everything, and it’s scary. It’s in the pot, it’s in the crack, it’s in the heroin, it’s in the crystal meth, it’s in everything, because it makes it more addictive. Fentanyl makes it more addictive.&lt;/span&gt;&lt;/p&gt;&#13;
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&lt;p&gt;&lt;span style="font-weight: 400;"&gt;00:05:59&lt;/span&gt;&lt;/p&gt;&#13;
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&lt;p&gt;&lt;span style="font-weight: 400;"&gt;Anonymous&lt;/span&gt;&lt;/p&gt;&#13;
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&lt;p&gt;&lt;i&gt;&lt;span style="font-weight: 400;"&gt;You don’t deserve to live. You’re an addict. Just go die on the street&lt;/span&gt;&lt;/i&gt;&lt;span style="font-weight: 400;"&gt;. You don’t do that. Why would I do that to somebody else’s child?&lt;/span&gt;&lt;/p&gt;&#13;
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&lt;p&gt;&lt;span style="font-weight: 400;"&gt;00:08:27&lt;/span&gt;&lt;/p&gt;&#13;
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&lt;p&gt;&lt;span style="font-weight: 400;"&gt;Angeline&lt;/span&gt;&lt;/p&gt;&#13;
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&lt;p&gt;&lt;span style="font-weight: 400;"&gt;And, you know, after I’d do a pill, it was within 4 hours I’d start to get dope sick, right? And within 8 I’d be bedridden and wouldn’t be able to do anything. And it’s weird ‘cause you can be so dope sick, but as soon as you’re there waiting and you see that car pull up, you’re instantly- it’s like you’re not, because you know that you’re going to be h- you’re gonna get that fix any second now.&lt;/span&gt;&lt;/p&gt;&#13;
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&lt;p&gt;&lt;span style="font-weight: 400;"&gt;00:09:35&lt;/span&gt;&lt;/p&gt;&#13;
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&lt;p&gt;&lt;span style="font-weight: 400;"&gt;Anonymous&lt;/span&gt;&lt;/p&gt;&#13;
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&lt;p&gt;&lt;span style="font-weight: 400;"&gt;And then once she got on the street, she had no choice. She had to live. She had to survive. So you just do what everyone’s doing, you know? You- what- I don’t know what she did. She won’t talk to me about it. She’s- she has told me that she- she can’t tell me.&lt;/span&gt;&lt;/p&gt;&#13;
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&lt;p&gt;&lt;span style="font-weight: 400;"&gt;00:09:51&lt;/span&gt;&lt;/p&gt;&#13;
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&lt;p&gt;&lt;span style="font-weight: 400;"&gt;Stephanie&lt;/span&gt;&lt;/p&gt;&#13;
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&lt;p&gt;&lt;span style="font-weight: 400;"&gt;He beat me up. He did lots of hurtful things, um, and I was angry with him and I guess I kind of- the love that I had for him was still there, but I couldn’t love him as he was.&lt;/span&gt;&lt;/p&gt;&#13;
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&lt;p&gt;&lt;span style="font-weight: 400;"&gt;00:12:10&lt;/span&gt;&lt;/p&gt;&#13;
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&lt;p&gt;&lt;span style="font-weight: 400;"&gt;Nikki Lucas&lt;/span&gt;&lt;/p&gt;&#13;
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&lt;p&gt;&lt;span style="font-weight: 400;"&gt;Things weren’t bad when he died. He was- he got a new job, um, he cleaned himself up, and, um, you know, that last night, was it, “Oh I’ll just do it one last time”? I’ll never know. I’ll never know what that was.&lt;/span&gt;&lt;/p&gt;&#13;
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&lt;p&gt;&lt;span style="font-weight: 400;"&gt;00:12:25&lt;/span&gt;&lt;/p&gt;&#13;
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&lt;p&gt;&lt;span style="font-weight: 400;"&gt;Lisa&lt;/span&gt;&lt;/p&gt;&#13;
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&lt;p&gt;&lt;span style="font-weight: 400;"&gt;My son had actually died in a backyard of somebody’s house in a shed, and, um, and I think he was gone for most of the day before anybody noticed that he was gone.&lt;/span&gt;&lt;/p&gt;&#13;
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&lt;p&gt;&lt;span style="font-weight: 400;"&gt;00:12:41&lt;/span&gt;&lt;/p&gt;&#13;
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&lt;p&gt;&lt;span style="font-weight: 400;"&gt;Stephanie&lt;/span&gt;&lt;/p&gt;&#13;
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&lt;p&gt;&lt;span style="font-weight: 400;"&gt;Um, my mom passed away, um, suddenly, uh, from an accidental fentanyl overdose, and 129 days later, my little brother Matthew passed away from a meth fentanyl overdose.&lt;/span&gt;&lt;/p&gt;&#13;
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&lt;p&gt;&lt;span style="font-weight: 400;"&gt;00:12:54&lt;/span&gt;&lt;/p&gt;&#13;
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&lt;p&gt;&lt;span style="font-weight: 400;"&gt;Nikki Lucas&lt;/span&gt;&lt;/p&gt;&#13;
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&lt;p&gt;&lt;span style="font-weight: 400;"&gt;146 people, um, are affected by one, um, tragic death. Uh, and we’re also looking, you know, affecting three to four generations with what’s happening right now. The grandparents who are raising children because father, mother have died of this overdose. Um, we have- we have fentanyl babies coming into the world now. We don’t know what that’s going to look like in the future, what the, um, what the care will be, what the cost will be.&lt;/span&gt;&lt;/p&gt;&#13;
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&lt;p&gt;&lt;span style="font-weight: 400;"&gt;00:25:08&lt;/span&gt;&lt;/p&gt;&#13;
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&lt;p&gt;&lt;span style="font-weight: 400;"&gt;Angeline&lt;/span&gt;&lt;/p&gt;&#13;
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&lt;p&gt;&lt;span style="font-weight: 400;"&gt;You are somebody’s someone, you know what I mean? Like, you- you are a person.&lt;/span&gt;&lt;/p&gt;&#13;
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            </elementText>
            <elementText elementTextId="2096">
              <text>&lt;strong&gt;&lt;br /&gt;&lt;br /&gt;2nd Phase of Campaign&lt;br /&gt;&lt;/strong&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;Anonymous:&lt;/span&gt;&lt;/p&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;00:00:06 She wasn’t dead, but she looked like death. And at that moment is when I realized how horrendous and how in control meth was over her life.&lt;/span&gt;&lt;/p&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;00:00:20 I have five children, and two of them have been affected—well, all five have been affected by addiction, no- no doubt—but two of them have directly been affected by the drugs that cause addiction. They both were kind of in the same mind frame. They had things in life that they didn’t want to deal with, and at that time the marijuana was helping for my- my older daughter. Very quickly, uh, from marijuana into cocaine.&lt;/span&gt;&lt;/p&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;00:00:50 I guess like any other parent, I just never thought this would happen to me. I feel- I guess, one thing I do feel guilty about is, because we fought so hard on the marijuana thing in the beginning, that was the issue. It was illegal, and my girls were using it in school… in high school, and, uh, that was definitely where it all started for us.&amp;nbsp;&lt;/span&gt;&lt;/p&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;00:01:12 And a part of me feels very guilty because I pushed so hard on that that I feel like especially with my one girl and the boundaries that we put in place, did I push her to the street? And then once she got on the street, she had no choice. She had to live. She had to survive. So you just do what everyone’s doing, you know? You- what- I don’t know what she did. She won’t talk to me about it. She’s- maybe someday her and I can have that conversation. Maybe never. Maybe this is a part of this whole journey that I’d rather just keep buried in the sand, because if I bring that part up, I don’t know.&lt;/span&gt;&lt;/p&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;00:01:49 The hardest thing that I’ve ever had to, um, internally deal with as a mom, with both of my girls, and to even say it out loud is the most bizarre thing in the world to me: there was times with both of my girls when things were so bad that I begged God to take them. [sniffs] Like what kind of parent does that? What kind of parent begs God to take them? I’ll tell you, it’s a parent who watches their kids in hell every day. [cries]&lt;/span&gt;&lt;/p&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;00:02:27 I don’t- I- I remember the day that I thought it for my one daughter, because she was struggling and she tried to commit suicide twice, and the second time, I was at the hospital… and I had to watch her. And they… used the counter- counteractive drug to try to help get the drugs out of her system, and she was in so much pain. And there was nothing they could do for her but just give her the- this medication to try and help get this out. And it took three days.&lt;/span&gt;&lt;/p&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;00:03:01 I don’t talk about these things. I haven’t talked about these things. I haven’t talked about my feelings, really, with anyone. But I don’t want another parent to feel this way, and I know a lot do. How do- how does a person survive that? You know, how does a parent survive this?&lt;/span&gt;&lt;/p&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;00:03:23 I was barely floating. I was doing- I think the fight in me- the fight in me to save my children kept me just- just above the power of the meth and the cocaine and everything else. My one daughter that was living on the streets, I told her I was doing this, and I told her that I was doing it, um, this way, right? Where I wouldn’t be using names, and I asked her, &lt;/span&gt;&lt;i&gt;&lt;span style="font-weight: 400;"&gt;If you had any advice or anything to say to, I don’t know, your younger self, 12, 13, 14,&lt;/span&gt;&lt;/i&gt;&lt;span style="font-weight: 400;"&gt; I don’t know when she started using, to be honest. I know she started using the hard drugs around age 15, 16. &lt;/span&gt;&lt;i&gt;&lt;span style="font-weight: 400;"&gt;What would you say? Do you have any advice?&lt;/span&gt;&lt;/i&gt;&lt;span style="font-weight: 400;"&gt; And she thought about it, and she said to me, “I don’t have any advice, Mum, because somebody who wants- is gonna be a drug user is going to be a user, and there’s nothing I can say to stop that. But what I would say is whatever you do, however far you go, deep you go, you know, wherever you end up in the drug world, don’t forget the values that your parents taught you. Because once you let those go, your life doesn’t mean anything.”&lt;/span&gt;&lt;/p&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;00:04:42 We were always in the back of her mind… and her grandparents, and she said that’s her advice to anybody. Do not let go of your values that your family taught you because it will take you out in the end. And she said that’s how she got out.&lt;/span&gt;&lt;/p&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;00:04:57 A long time ago, I gave up trying to tell them what to do because, I’ll tell you right now, it’s just gonna make it worse. It- it real- and I get it, it’s a parent’s role, especially when your kids are not adults and they’re doing things they’re not supposed to do, you know, it’s your job, but it comes to a time where you have to weigh out the- do you- do you want to be, you know, the parent and have everything done the right way, or how can I best support my child as they swim through this murky water and have them still trust me?&lt;/span&gt;&lt;/p&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;00:05:32 My daughter sent me something on Facebook just recently, and it was about meth and it was basically meth talking. And one of the things it did say as a meth user in this poem was, “Whenever I see my mom, she cries. And my little brother, I’m not his hero anymore.” Anyways, she sent me this- she actually sent it through Facebook, for the world to see, and this also shows me that she’s in recovery… is responsibility that she’s owning, but she sent it to me and said, “Now when I see my mom, she smiles, and in my little brother’s eyes, [cries] I- I now wear a cape again.”&lt;/span&gt;&lt;/p&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;00:06:16 My one daughter, um, she’s 90- 90-plus days clean. My other daughter is… um, I believe, clean as of May. Meth or any- fentanyl, they’re all very selfish drugs, and they will- they take over their bodies, their minds, their souls… and they just got to find that little crack and start clawing their way out. And when they do, you’ve got to be there. They got to know you love them. They gotta know that you trust them.&lt;/span&gt;&lt;/p&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;00:06:51 Yeah, it’s… the story of the two of them and it happening at the same time, really, you know, within the same time frame… Man, I am very thankful to be where I am today talking about this. Um… and I still have my daughters.&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;Joanne Merrylees:&lt;br /&gt;&lt;/span&gt;&lt;/p&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;00:16 So, I am in recovery myself. Um, my recovery started June 7, 2010, um and I have been clean since then.&lt;/span&gt;&lt;span style="font-weight: 400;"&gt;&lt;/span&gt;&lt;/p&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;00:25 I know nobody in my family, nobody on this entire planet, could tell me to stop using drugs. I had to do that on my own. When I was ready, and that’s what happened with me- I was just done. With the lifestyle, with everything- I was so tired of being an addict.&lt;/span&gt;&lt;span style="font-weight: 400;"&gt;&lt;/span&gt;&lt;/p&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;00:43 It helps me having that lived experience, helps me when it comes to understanding, where our clients’ headspace is, why they use, and why they continue to use, and why it’s so hard to use.&lt;/span&gt;&lt;span style="font-weight: 400;"&gt;&lt;/span&gt;&lt;/p&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;00:56 Um, for me, my experience was a lot of trauma, um and a lot of abuse, um that I went through that I didn’t know... or I thought that I was coping with in regular ways. I didn’t know how to cope. I never had those skills on how to cope with that, and I never told anybody.&lt;/span&gt;&lt;span style="font-weight: 400;"&gt;&lt;/span&gt;&lt;/p&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;01:15 So, when I was sexually abused as a young girl, multiple times, I didn’t know how to voice that- I wasn’t taught that, so if I’m not taught that, how do I- I continue on the rest of my life, with that?&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;Lisa:&lt;br /&gt;&lt;/span&gt;&lt;/p&gt;&#13;
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&lt;p&gt;&lt;b&gt;Time Code&lt;/b&gt;&lt;/p&gt;&#13;
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&lt;p&gt;&lt;span style="font-weight: 400;"&gt;00:00:02&lt;/span&gt;&lt;/p&gt;&#13;
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&lt;p&gt;&lt;span style="font-weight: 400;"&gt;Lisa walks on the sidewalk to the front entrance of a school.&lt;/span&gt;&lt;/p&gt;&#13;
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&lt;p&gt;&lt;span style="font-weight: 400;"&gt;My name is Lisa, and I am a teacher and a mother. I would have said mother and teacher-&lt;/span&gt;&lt;/p&gt;&#13;
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&lt;p&gt;&lt;span style="font-weight: 400;"&gt;00:00:09&lt;/span&gt;&lt;/p&gt;&#13;
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&lt;p&gt;&lt;span style="font-weight: 400;"&gt;Lisa walks in the school hallway talking to a little girl.&lt;/span&gt;&lt;/p&gt;&#13;
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&lt;p&gt;&lt;span style="font-weight: 400;"&gt;-but, uh, my sons are grown up now.&lt;/span&gt;&lt;/p&gt;&#13;
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&lt;p&gt;&lt;span style="font-weight: 400;"&gt;00:00:12&lt;/span&gt;&lt;/p&gt;&#13;
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&lt;p&gt;&lt;span style="font-weight: 400;"&gt;Interview footage&lt;/span&gt;&lt;/p&gt;&#13;
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&lt;p&gt;&lt;span style="font-weight: 400;"&gt;Initially, I just thought I could control it. I thought if I just found the right- the magic formula or found the right person to help him that I could make it better.&lt;/span&gt;&lt;/p&gt;&#13;
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&lt;p&gt;&lt;span style="font-weight: 400;"&gt;00:00:24&lt;/span&gt;&lt;/p&gt;&#13;
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&lt;p&gt;&lt;span style="font-weight: 400;"&gt;Lisa sits on a chair at the front of the classroom. Her students sit on the floor. Close up shots of her working with her students.&lt;/span&gt;&lt;/p&gt;&#13;
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&lt;p&gt;&lt;span style="font-weight: 400;"&gt;You know, when they’re little, when your kids are little and they have little hurts and you can fix them, and I just remember thinking,&lt;/span&gt;&lt;/p&gt;&#13;
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&lt;p&gt;&lt;span style="font-weight: 400;"&gt;00:00:34&lt;/span&gt;&lt;/p&gt;&#13;
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&lt;p&gt;&lt;span style="font-weight: 400;"&gt;Interview footage&lt;/span&gt;&lt;/p&gt;&#13;
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&lt;p&gt;&lt;span style="font-weight: 400;"&gt;“Man, I wish it was those simple days” where you could just put him up on the counter and put a bandaid on his knee and it would be okay, but… [shakes head] He’s always very sensitive and, um, very creative, and he-&lt;/span&gt;&lt;/p&gt;&#13;
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&lt;p&gt;&lt;span style="font-weight: 400;"&gt;00:00:50&lt;/span&gt;&lt;/p&gt;&#13;
&lt;/td&gt;&#13;
&lt;td&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;Photographs of her son&lt;/span&gt;&lt;/p&gt;&#13;
&lt;/td&gt;&#13;
&lt;td&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;-loved music. I remember I made a little, uh, Kleenex box guitar. He would sit and just-&lt;/span&gt;&lt;/p&gt;&#13;
&lt;/td&gt;&#13;
&lt;/tr&gt;&#13;
&lt;tr&gt;&#13;
&lt;td&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;00:00:58&lt;/span&gt;&lt;/p&gt;&#13;
&lt;/td&gt;&#13;
&lt;td&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;Interview footage&lt;/span&gt;&lt;/p&gt;&#13;
&lt;/td&gt;&#13;
&lt;td&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;-play and sing. [laughs] And- and he didn’t often know the words, but he was just- it was one of his passions, and it was always. I spent so much time trying to say it the right way or [finger quotes] “fix” him that, you know, there’s times that I really regret that part. I regret all the times that I said the same thing over and over again to him. &lt;/span&gt;&lt;i&gt;&lt;span style="font-weight: 400;"&gt;And when are you gonna get help? And when are you gonna&lt;/span&gt;&lt;/i&gt;&lt;span style="font-weight: 400;"&gt;, you know? In one of his pieces of writing that we found, there was something about every time I’m with my family, that’s all they ask or want to know about me. And I remember getting to the point where I realized that was happening and that I had forgotten who he was or to see the rest of him. …&lt;/span&gt;&lt;/p&gt;&#13;
&lt;/td&gt;&#13;
&lt;/tr&gt;&#13;
&lt;tr&gt;&#13;
&lt;td&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;00:04:03&lt;/span&gt;&lt;/p&gt;&#13;
&lt;/td&gt;&#13;
&lt;td&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;Interview footage&lt;/span&gt;&lt;/p&gt;&#13;
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&lt;td&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;My son had actually, um, died in a backyard of somebody’s house in a shed, and, um, and I think he was gone for most of the day before anybody noticed that he was gone. It took me a long time to kind of work through that and get some peace about it because [shakes head, long pause]... because you imagine the little boy on the counter and fixing it and making it better. [shakes head, wipes eyes] And I wasn’t there.&lt;/span&gt;&lt;/p&gt;&#13;
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&lt;td&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;00:04:48&lt;/span&gt;&lt;/p&gt;&#13;
&lt;/td&gt;&#13;
&lt;td&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;School hallway&lt;/span&gt;&lt;/p&gt;&#13;
&lt;/td&gt;&#13;
&lt;td&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;The more I shared our story, the more people I learned-&lt;/span&gt;&lt;/p&gt;&#13;
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&lt;td&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;00:04:52&lt;/span&gt;&lt;/p&gt;&#13;
&lt;/td&gt;&#13;
&lt;td&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;Lisa teaches in front of her young students, who sit on the carpet.&lt;/span&gt;&lt;/p&gt;&#13;
&lt;/td&gt;&#13;
&lt;td&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;-had that story also.&lt;/span&gt;&lt;/p&gt;&#13;
&lt;/td&gt;&#13;
&lt;/tr&gt;&#13;
&lt;tr&gt;&#13;
&lt;td&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;00:04:54&lt;/span&gt;&lt;/p&gt;&#13;
&lt;/td&gt;&#13;
&lt;td&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;Photograph of son on classroom bulletin board&lt;/span&gt;&lt;/p&gt;&#13;
&lt;/td&gt;&#13;
&lt;td&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;My son’s legacy is to share that and to say we’re all- we’re all- this is our story.&lt;/span&gt;&lt;/p&gt;&#13;
&lt;/td&gt;&#13;
&lt;/tr&gt;&#13;
&lt;/tbody&gt;&#13;
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&lt;p&gt;&lt;span style="font-weight: 400;"&gt;&amp;nbsp;&lt;/span&gt;&lt;/p&gt;&#13;
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&#13;
Translation: Black market or over-the-counter abuse kills people like him. Yes, it also kills people like him and others. (HappyScribe)&#13;
&#13;
Video 2:&#13;
Open scene at a funeral with a poster image of the deceased male. Female narrator closes his coffin and says “we don’t need that” she takes down his memorial photo from an easel and says “not this either” and then takes down a sign bearing his name and a wreath and says “take this down”, then walks out of the funeral home and says to a group of men standing in black next to a hearse “you (pl) can take your journey, sirs” (good day gentleman), then “put away the black” as she puts away funeral clothes back in the closet, then says “no tears” to the bereaved mother/daughter of the OD victim as she takes away their Kleenex and then turns to camera and explains, “because there will be no death”. Video continues on to show the man being revived after a friend administers naloxone instead of dying and the narrator says, "Naloxne, Voila" followed by the campaign's tag line "we can all do our part to save lives" (all in french and based on an approximate transcription/translation as original video no longer publicly accessible)</text>
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                <text>&lt;strong&gt;Campaign YouTube video &lt;/strong&gt;(no longer accessible)&lt;strong&gt;:&lt;/strong&gt;&lt;br /&gt;&lt;a href="https://youtu.be/MGCJRsPNxME"&gt;https://youtu.be/MGCJRsPNxME&lt;/a&gt;&lt;br /&gt;&lt;strong&gt;Facebook post with campaign video:&lt;/strong&gt;&lt;br /&gt;&lt;a href="https://www.facebook.com/watch/?v=345534662837428"&gt;https://www.facebook.com/watch/?v=345534662837428&lt;/a&gt;&lt;br /&gt;&lt;strong&gt;Campaign poster 1:&lt;/strong&gt;&lt;br /&gt;&lt;a href="https://publications.msss.gouv.qc.ca/msss/fichiers/2018/18-002-13F.pdf"&gt;https://publications.msss.gouv.qc.ca/msss/fichiers/2018/18-002-13F.pdf&lt;/a&gt;&lt;br /&gt;&lt;strong&gt;Campaign poster 2:&lt;/strong&gt;&lt;br /&gt;&lt;a href="https://publications.msss.gouv.qc.ca/msss/fichiers/2019/19-002-13F.pdf"&gt;https://publications.msss.gouv.qc.ca/msss/fichiers/2019/19-002-13F.pdf&lt;/a&gt;&lt;br /&gt;&lt;strong&gt;Campaign poster 3:&amp;nbsp;&lt;/strong&gt;&lt;br /&gt;&lt;a href="https://www.facebook.com/CISSSOUTAOUAIS/photos/a.1771256723187626/2904727909840496/?type=3"&gt;https://www.facebook.com/CISSSOUTAOUAIS/photos/a.1771256723187626/2904727909840496/?type=3&lt;/a&gt;&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;&lt;strong&gt;Campaign-related webpage:&lt;/strong&gt;&lt;br /&gt;&lt;a href="https://quebec.ca/opioides"&gt;Quebec.ca/opioides&lt;/a&gt;&lt;br /&gt;&lt;br /&gt;&lt;strong&gt;Official press release (March 4, 2019):&lt;br /&gt;&lt;/strong&gt;&lt;a href="https://www.msss.gouv.qc.ca/ministere/salle-de-presse/communique-1758/"&gt;https://www.msss.gouv.qc.ca/ministere/salle-de-presse/communique-1758/&amp;nbsp;&lt;br /&gt;&lt;br /&gt;&lt;/a&gt;&lt;strong&gt;Popular press description of campaign:&lt;/strong&gt;&lt;br /&gt;&lt;a href="https://www.tvanouvelles.ca/2019/03/04/surdoses-dopioides-quebec-lance-une-nouvelle-campagne-de-sensibilisation"&gt;https://www.tvanouvelles.ca/2019/03/04/surdoses-dopioides-quebec-lance-une-nouvelle-campagne-de-sensibilisation&lt;/a&gt;</text>
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                <text>Based in Quebec, this 2019 anti-stigma campaign advocated for the general public to help fight the ongoing opioid crisis. Created for French-speaking audiences, two videos and three campaign posters were released. All campaign materials contain the tagline, "&lt;em&gt;On peut tous agir pour sauver des vies&lt;/em&gt;" (We can all do our part to save lives)&lt;em&gt;.&lt;/em&gt;&lt;br /&gt;&lt;br /&gt;One 30-second video was released on YouTube, depicting a female narrator who "reverses" a somber funeral for an overdose victim and explains that there is "no need for death", mirroring the consequences that the audience could have if they reached out to help those at risk in the opioid crisis. This video emphasizes how there could have been "no need" for the funeral of a middle-aged, middle-class appearing male if his friend had been there to adminster Naloxone to save his life when he overdosed. Another 30-second video (still available on Facebook) uses a darker and more urgent tone. This video starts off with an eerie pan through a deserted and run-down building before turning a corner to focus on a young man who appears to have died of an opioid overdose. The voiceover suggests that abuse of drugs from the "black market" or "without a prescription" kills "people like him" (suggesting street-based users) but then the camera makes a left turn and zooms in through a torn hole in the wall to focus on the same middle-aged, middle-class appearing man as in the other video, apparently overdosed and dead on a living room couch. The voiceover continues, "it also kills people like him and others", playing on the 'shock' of a non-stereotypical drug user dying of an opioid overdose alone and at home. The video concludes with the message that one overdose death occurs per day in Quebec.&amp;nbsp;&amp;nbsp;&lt;br /&gt;&lt;br /&gt;In addition to the videos, three posters were released: two were released at launch (posters 1 and 2) and another poster was released in 2021 (poster 3). In poster 1, a dark backdrop is paired with an opioid pill that has a morphed, anguished face on one side, described as "&lt;em&gt;la face cachée des opoïdes&lt;/em&gt;" (the hidden face of opioids). Below this pill, the poster contains text explaining that (1) prescription opioids are effective pain relievers but should be used with caution and (2) black market opioids are responsible for one death per day in Quebec. Alternately, posters 2 and 3 feature a single naloxone nasal spray in front of a brightly coloured background, with text that emphasises that we can reverse overdoses by using naloxone, and explaining what naloxone is and where to find it.&amp;nbsp;&lt;br /&gt;&lt;br /&gt;A government webpage was also included on all campaign materials, hosting information on the following opioid-related topics:&lt;br /&gt;&#13;
&lt;ul&gt;&#13;
&lt;li&gt;Description of opioids and consumption patterns&lt;/li&gt;&#13;
&lt;li&gt;Risks of prescribed opioids and how to limit them&lt;/li&gt;&#13;
&lt;li&gt;Risks of black market opioids and how to limit them&lt;/li&gt;&#13;
&lt;li&gt;General precautions when using drugs&lt;/li&gt;&#13;
&lt;li&gt;How to identify an opioid overdose&lt;/li&gt;&#13;
&lt;li&gt;Opioid addiction and treatment&lt;/li&gt;&#13;
&lt;li&gt;Additional resources&lt;/li&gt;&#13;
&lt;/ul&gt;</text>
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                <text>&lt;strong&gt;Campaign developer notes by Massive Media&lt;/strong&gt;:&amp;nbsp;&lt;br /&gt;&lt;a href="https://engagemassive.com/cases/eye-of-the-storm/" target="_blank" rel="noopener"&gt;https://engagemassive.com/cases/eye-of-the-storm/&lt;/a&gt;</text>
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                <text>In 2018, Massive Media was approached by Peace Regional Victims Services to digitally promote a series of talks on opioid misuse in northern Alberta. Working with the Alberta provincial government, Alberta Health Services, the RCMP and other local organizations, these talks presented three overarching themes:&lt;br /&gt;&#13;
&lt;ol&gt;&#13;
&lt;li&gt;Opioid misuse affects everyone&lt;/li&gt;&#13;
&lt;li&gt;Drug addiction is a disease of despair&lt;/li&gt;&#13;
&lt;li&gt;Public knowledge of opioid addiction resources is lacking&lt;/li&gt;&#13;
&lt;/ol&gt;&#13;
This digital campaign featured concise segments of educational information, pairing of key statistics with contextual imagery, and a local resources section for those affected by opioid addiction. The website linked above is not the direct campaign website, but is Massive Media's page that contains sample pictures of the original campaign and their notes on the development and web design of&amp;nbsp;the original campaign.</text>
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              <text>00:02:35- Morgan (21 years old): "And I never really used socially, like once I did it, I, like, just didn’t stop. [laughs] I started off with hard drugs and that was it. I was- I was gone."&#13;
&#13;
00:03:53-Morgan: "Well I was kind of exposed to drugs my whole life. Um, my dad was in and out of prison my whole life, and my mom had her own problems, I guess. So I was left home a lot. So I was 13, I started dating this guy, who was a bit older than me, and, uh, he hung out with people older than him, and they were… partying every day, and I kind of just started doing drugs without even really knowing what they were. I stopped for about a year when I was 16, and then I started getting into prescription pills. And I was on them ever since."&#13;
&#13;
00:04:34-Taylor (22 years old): "My addiction started probably when I was 13. I started- the first drug that I used- well, I drank, and, uh, then it went on, I tried smoking weed, and I didn’t like that because it gave me really bad anxiety attacks and everything, so anyways, from that I figured, well, I’ll try something else. I mean, you see all these people that like it and, like, at the time I was being bullied a lot. Uh, my parents ended up splitting up, and, uh, I was hanging out with a bad set of people that were into drugs, uh. I ended up using them, and my very first time trying them—I wasn’t even snorting them—like, I- I shot up my very first time ever trying pills. And I tried ecstasy before that. I should- I forgot to say that too."&#13;
&#13;
00:07:41- Morgan: "I was in academic French Immersion, and, uh, I ended up in general English. I skipped all the time. It took me five years just to graduate high school. Um, I tried home college, and I ended up dropping out and wasted, like, thousands of dollars, so it affected my school very negative. Um, I would lie, like my- my grandparents are a big part of my life and they were kind of naive, so I’d lie and say, “I’m doing this” or “I’m doing that” to get money. And then once I started into the prescription pills, I started stealing all the time and pawned everything I had, and I got caught for stealing and stuff, so… I lost all my- well, my good friends, I guess. Um. I don’t know, then it all turned into drug addicts, but I mean, they’ll rip you off, in two seconds. They’re not really your friends, so… even now, I have, like, now that I’m getting clean, I have, like, nobody right now, so… I just- I hate it. I hate it. I mean, you don’t take care of yourself anymore, and you can’t work. You don’t get along with your family. Like, it’s just bad and you’re so sick, like you can barely get out of bed in the morning. It’s awful. You owe everybody money and, like, I- it’s not nice."&#13;
&#13;
00:09:03- Taylor: "I ended up going out with a guy, and, uh, he was a junkie, and I was hanging out at this fella’s house all the time, so I was watching him shoot up all the time, watching- we [incoherent], watch him go steal to get money and, wait, he’d go get his fix, and I’d just sit there, watch him do it, and be sober the whole time. I was telling him, I said, “I want to try it.” But, uh, you know, my boyfriend said that- that if I ever tried it that he’d break up with me because he couldn’t afford his own addiction let alone, like, let alone support me, right? So, anyways, he [another guy] said, “Oh well don’t worry about him [your boyfriend]. Once I get my welfare check at the end of the month, I’ll shoot you up.” So, anyways, I was quite nervous because I had never tried these. I’d never- I’d never eaten them, like, nothing. And… so, the end of the month came, and I was in school at this point. I was going all day. I, uh, finished school that day, and I went over to this guy’s house, and I was four- f- fifteen at the time, and he was… uh, 36 or 37, I guess. No, yeah, about that. And, anyways, I got there, and I went to the kitchen table [incoherent: once I found a roll of smoke?], and anyways, there’s a little pile of [incoherent] there. And he’s like, “Alright honey, are ya ready?” And I said, “Well, for what?” You know, if I acted dumb because I was so scared, and I mean, I wa- I was scared but I- I wanted to have this, like, ego and everything that, oh well I- I’m not, you know, trying to play it off but I was really petrified. So anyways, he, uh, he got- he bought a new bag of rigs that day, and he got both our shots done up and he done his and he said, “Okay, ya ready?” And I was like, well I don’t know, I’m like, “Maybe I should just try snorting them first” like I don’t know, and he said- he said- he’s like, “Holy shit, well I already have it all done up, and you know, you’re gonna make me waste one of these new one- new rigs,” not that it would have mattered anyways ‘cause he had a whole bag. Anyways but either way, like I said, naive and I just didn’t- I didn’t know what to believe because- and I was- I was scared of him, but at the same time I really like- I think that’s why I kept him so close to me, and I went to visit him every day because, like, I don’t know, strange just how, like, conniving people are. And he just thought, I don’t know, it seems- I feel really stupid for saying how good of a friend I thought he was, and it turns out, like, he was just trying to sucker me into his whole world so that, you know, get me addicted then- and it- he might not even have been truly meaning to do it, like it sh- like subconsciously, like it- it just happens. It’s just the way an addict’s mind works, so, like, you don’t even realize. So anyways, he’s like, after him kind of, you know, getting mad at me, I just first thing stuck out my arm and I said, “Go ahead,” and I turned my head and that’s- he shot me up for the first time then, and I was basically screwed from then on out. I’d done it three more times and then my mom ended up finding out and of course she freaked out. I mean, no wonder, 15-year-old daughter putting needles in her arm."&#13;
&#13;
00:14:13- Sherril (Taylor’s Mother): "Um, the first time that I found out how involved she was was from one of her friends who said she was doing needles. Now, that just about blew me out of the water. Um, she was missing that day, and I found her and confronted her, and we- I just threw her right in the van immed- car immediately. We went to outpatients, actually. Um, I had her checked for everything because I said, like, to me, the whole thing was, you are going to be catching something, you know, we’ve got to get this fixed and it’s gonna be stopped and little did I know that things were a lot worse. But that was the first time we really knew how serious it was. She moved in with a friend’s father who was 20-some years older than her, and from what we found out, one of the summers they went through close to $40,000 worth of money in a couple of months. Um, his wife had shot herself in front of her child the previous year, and… it was all due to pills, so it was just an addiction scene, I guess is the way to describe it. But, uh, yeah, it’s been torturous. It’s been hell. I’d never wish it on my worst enemy, and I… I know I have tons and tons to learn yet, but what I do know scares me to death."&#13;
&#13;
00:16:45- Sherril: "When you watch your child- before she left, the week she left, she jumped out a two-story window of her house- her dad’s house, and I found her down at the corner. She had on a pair of the scruffiest-looking pants I ever saw and an old hoodie lifted up. And she- that was the week we were going to Portage [drug addiction rehabilitation centre], and they had told us we had to detox her at home, so her- I took work off, her father came home, and we sat on her 24/7. No one could leave her. But she ducked to the bedroom. We had to take- [incoherent] we had to take all handles off the windows. We had to, like- she went to the bathroom, we had to stand outside the bathroom. It was a week of hell. We knew the end was coming, but it was a week of hell. But she jumped out. She got down to the corner, and she was hiking to get a pill because she was that sick. Her- her drug of choice was Dilaudid, so it was extreme withdrawals. She, um- her father never saw this before. I had seen some, but she’s standing there, and I stopped the car, said, “You gotta come home,” you know? And when you see your child stand on the side of the road, foaming at the mouth and begging you, just begging you, “Please just let me get one pill. I’ll be better.” It was the most… heartbreaking, most- I’ve- I couldn’t- I can’t even explain the feelings."&#13;
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&#13;
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Video is available to the public on Youtube under the user Lowell Productions. &#13;
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                <text>"Overdose can affect anyone" is a tagline borrowed from official International Overdose Awareness Day materials (https://www.overdoseday.com/campaign-resources/) and also used prominently in the Moms Stop the Harm national campaign and Saskatchewan chapter of MSTH for IOAD 2020. This campaign was included because BSUN adapted this campaign, creating their own material.</text>
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